Email Marketing Blog

Have you planned your campaign for next month?

If you have not planned your email marketing campaign for next month should do it now. With our special recommendations you get your campaign done very quickly.

 We suggest 5 things that must take into account the success of your campaign:

1. Create a calendar

This point is crucial for success. Plan and mark on the calendar the days when you will send your emails. Put yourself in the shoes of your target audience and do not send on non-working dates, such as holidays.

2. Approach

Make your campaign easy to remember and leave a mark. Focus your campaign at the time of year they are in and stick to that line. Always try to stand out from other emails (newsletters).

3. Objective

Do not ever forget the goal you are looking in your email marketing campaigns. Are you, looking for new visitors to your site? Looking to sell a product or service? If you’re not sure what the main purpose is, do not waste your time sending emails without planning as it will be a failure.

4. Received

If the recipients click on links in their email, receive them with the right content on the site. Create a clear and concise call to action in your “landing page”. Approaches not only generate a click on their email, think together: email + landing page.

5. Frequency

Do not saturate them with emails every day. Remember that people are busy and don’t have enough time to open daily newsletters. Create a cycle that allows recipients to breathe.

Email marketing success relies in a good planning and strategy. Your campaign should at least meet certain requirements to provide the expected results.


Successful Email Campaigns Start With the Basics

If you Google email marketing, you will find hundreds of entries with guidance and advice on how to hit a home run with your email campaigns. And while there is a lot of information out there, most sites have very little to say. Don’t get intimidated. It’s important to remember that the success of email campaigns boil down to common sense more than any specialized knowledge. Here are some fundamentals …

Your Message Must be Important. Small talk is fine for parties and personal email, but not for email marketing. To have a successful email campaign, you need to have something relevant to say. If you have nothing substantial to communicate, don’t send an email because when you do have something important to say, no one will be opening your emails. What is important? That really depends upon your industry. But new merchandise or services, special pricing or offers, or approaching deadlines are all newsworthy.

If you have something substantial to say, it doesn’t matter what day of the week you send your email. It doesn’t matter if you send your email at 7AM or 7PM. It doesn’t matter if you email once a week or once a year. If it’s newsworthy, people will take notice and read your email.

Communicate Directly. Don’t hype your email language – especially the subject line. Promotional language can trigger spam filters, and if your message does make it through, it will turn off your audience. People don’t want to open anything that resembles spam. Phrases like “incredible offer,” “for free,” “great deal,” “special promotion,” “deep discount,” “call now,” and “one-time only” should be used sparingly.

Don’t get me wrong, you can promote your sale or special offer, but keep it simple and direct. Instead of a subject line like this: “Amazing Discounts – Hurry!” or “Limited Quantities” try “Winter Clearance Sale.”

Use Your Email as a Lure. Your email should be a teaser to get your audience on the road to shopping, visiting your site, or taking other desired actions. You don’t want to give everything away in the email or there will be no incentive to take further steps – clicking on links – so that you can measure interest and actions. Your email should have tracked links so you can measure interest.

To be a lure, your email should be attractive and professional which mean it should have text and images. HTML emails have a much better results rate but you should offer text only email to those people who prefer these as well.

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