Here are four reasons why you should prefer email marketing:
1. People like to receive emails
Research has shown that buyers say they are willing to buy more products or services if they receive emails with information and / or promotion from their suppliers.
2. Help to stay competitive
Keeping customers informed, helps keep them up to date on what you do and offer. It is an excellent channel for contact, without being in a face to face conversation.
3. Easy Segmenting
You can decide who you want to send your emails to and send it right away if you wish. By segmenting your lists you can know who responded to a particular message and how they can buy more, based on the interest they show.
4. Email marketing is very inexpensive
This type of marketing is one of the most economical means today. Make sure you know how to use it and not abuse the trust your customers give you.