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Four Highlights in your Email Marketing Campaigns

  1. Use bold subject titles.
  2. Make newsletters simple and easy to understand, the more difficult they are the less people are going to read them.
  3. Take the time to know your audience. If you do not know your audience, it will be difficult to connect with them via email.
  4. Emphasize the important email messages. Make sure you bold, underline and color the important information.
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4 reasons to prefer Email Marketing

4 reasons to prefer Email Marketing
We give four reasons why you should prefer email marketing:
1. People like to receive emails
Research has shown that buyers say they are willing to buy more if they receive emails with information and / or promotion of products or services from its suppliers.
2. Help to stay competitive
Keeping customers informed, helps keep them up to date on what you do and offer.  It is an excellent channel for contact, without being in a face to face conversation.
3. Easy Segmenting
You can decide who you want to send your emails to and you can send it right if you wish. By segmenting your lists you can know who responded to a particular message and how they can buy more, based on the interest they show.
4. Email marketing is very inexpensive
This type marketing is one of the most economical means today. Make sure you know how to use and not abuse the trust of your customers.
Here are four reasons why you should prefer email marketing:

1. People like to receive emails Research has shown that buyers say they are willing to buy more  products or services if they receive emails with information and / or promotion from their suppliers.

2. Help to stay competitive Keeping customers informed, helps keep them up to date on what you do and offer.  It is an excellent channel for contact, without being in a face to face conversation.http://www.es.emailbrain.com/ebs_members/3989/ftp/pictures/four.jpg

3. Easy Segmenting You can decide who you want to send your emails to and send it right away if you wish. By segmenting your lists you can know who responded to a particular message and how they can buy more, based on the interest they show.

4. Email marketing is very inexpensive This type of marketing is one of the most economical means today. Make sure you know how to use it  and not abuse the trust your customers give you.

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Create your Email Marketing Campaign based on your Reports and Statistics

The section of reports and statistics can be helpful when creating your email marketing campaigns. Here are two reasons of why:

 1. Be aware  of the unsubscribes and the frequency that they occur

The main reasons for which your customers can unsubscribe: They are not registered to your list, the newsletters  are not of their  interest or they are receiving many newsletters. Choose a delivery schedule and stick to it. Send regular newsletters and alter them with offers. In addition, make sure your content is relevant.

2. Consider open rates to find the most loyal customers

Getting a high level of openness shows that customers are committed to what is sent to them and recognizes your address. You can target these clients that are more loyal to specific marketing campaigns. Check your open rates of recent months and send a special offer for those customers. Due to high rates in the past, these clients are certain to open the newsletters.

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