Email Marketing Blog

Yahoo! Mail is in second place after Hotmail!

Recently Yahoo! has launched Yahoo! Mail Visualization Project, where you can see in real time how many emails are sent every minute, and many interesting facts about your network. They also make a special emphasis on the treatment and detection of spam with a new technology called Apache Hadoop.

Some data that draw our attention to Yahoo:

• There are over 302 million users worldwide (second place after Hotmail that has 333 million according to Comscore, August 2011) • 84 million users in North America, 76 million in Asia, 36 in Europe, 13 million in Latin America, 11 million in Africa and 2.4 million in Australia • Yahoo! Mail has been rated the best email provider that filters malware and spam • The new Yahoo! Mail includes integration with social networks from the Q2 - 2011 • In the U.S., Yahoo! Mail is over Gmail, which ranks second in the ranking • An average of 5.6 billion emails circulating on the Yahoo! network per day, 65,000 per second • 20.5 billion spam emails are blocked everyday • To read the amount of emails you process every day, it would take 4439 years • Hadoop user learns and creates new ways to protect against spam for all users • 270 terabytes are used every day • 70 million new users each year • 275,000 accounts created every day


Hotmail has made a change in its interface

They’re making it possible to integrate different email addresses into your Hotmail account, without changing your email addresses. Basically, this means that you can register and validate your existing email address from any email client (like Gmail, Yahoo! Mail, etc.) and read and use it within the Hotmail interface. Kind of like Microsoft Outlook, only web-hosted.

You’ll be able to use all Hotmail features (and they’ve rolled out plenty of new ones recently). If you want to find out how to do, read their instructions here

 The reason why hotmail is making this changes according to Dick Craddock, Group Program Manager at Hotmail, is because they understand that most of us already have an email address and that users don’t always want to inconvenience themselves by changing their existing address. “You already have at least one email address and you probably don’t need another.

You may also use your existing address for things other than just email, such as signing in to online shopping sites, which makes changing even more challenging. Also, you might have an address that you really like, but a similar name might not be available on another email service. So we looked for a way to make it easier for people to give Hotmail a trial run.” Apparently it will take a few days for this feature to be available internationally.

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