A microsite can help in a number of ways:
* Some recipient’s email clients are not HTML compatible, therefore many of your clients can only view the plain text version of your email newsletters. A microsite allows your clients to immediately view the HTML format; images, links and most importantly your company’s corporate identity.
* If the microsite is being used to promote a product or for updated company events, you can encourage subscribers to bookmark the site so they come back and visit to get the most up-to-date company information.
* Your archived newsletters can offer a means of innovation, developing new concepts and designs for both new and existing clients. This means that the more time that is spent on your site allows for more opportunity to track and obtain your clients individual interest.
* Your microsite can be optimized for search engines and if you have Google Analytics enabled you can view click-through rates and reach prospective clients.
If you still have not taken advantage of this great tool, click here to learn how to set up your own Microsite.