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Successful Campaigners Always Test First

If you would like to double check how your newsletter will send, send a quick test email before launching the rest of your campaign.

After creating a newsletter, click on ‘Sending’ in the left navigation menu, and click ‘Send a test.’ Follow the on-screen instructions to send your free test.

Tip: take advantage of Emailbrain’s Inbox Preview tool to see how the newsletter will look in popular email providers, such as Outlook, Gmail, AOL, and more. Just click ‘Inbox Preview’ under Advanced mail features.

While we’re on the subject of testing, be sure to check out our A/B spilt testing feature. This is a great way to optimize your email marketing efforts and gather valuable insight into your customers preferences.

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Create Your Newsletter

Creating your newsletter is easier than ever. Choose from over 400 free templates for every occasion. Upload your own images and edit them as you go along – we know how important it is to have the freedom to chop and change until it’s just right.

Of course, getting the balance right is very important. Remember that you need enough text to communicate your message, but not too much to lose the interest of your readers. Have a look at some top tips for newsletter design from one of our experts.

Tip Number 1: Keep your designs and layout simple. The more complex it is the more things can go wrong and remember, above all, to test and test again. Our inbox preview shows you how your newsletter will appear in your readers’, a pretty cool tool if you want to make sure that it’s in the ‘Goldie-locks’ zone – you know, juuust right.

Tip Number 2: Keep in mind though that your images might not always render perfectly for all email clients; just do the best you can.

For step by step tips on how to create and personalize newsletters, check out this video.

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Give your newsletter some vital energy

Make sure that you attract an opt-in, happy crowd of subscribers, that way you are to a large extent producing an excellent crowd newsletter of people who will actually read your newsletter.

How can you grow your list/ database?

Get a  subscription form if you do not have one. But if you do, have you added our new Social Subscribe Form yet ? This way it will facilitate you to get all subscribers from all your social networks! Take advantage of all the great features that Emailbrain has to offer you!

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Send Valuable Information

Always send information that in the interest of your customers; if you have multiple segments in your company, try to send each of your customers what they are interested in. We recommended that you segment your lists, this way it’s easier for you when you are about to send out your newsletters.
If important information is promised, grant them important information, otherwise they will begin to unsubscribe from your newsletters. If your customers see that the information is really valuable it is more likely that they will forward it to their friends and this off course is perfect for you, because your customers are promoting you and getting new subscribers to your newsletters.
Always send information that is in the interest of your customers; if you have multiple segments in your company, try to send each of your customers what they are interested in. We recommended that you segment your lists, this way it’s easier for you when you are about to send out your newsletters.

If important information is promised, grant them important information, otherwise they will begin to unsubscribe from your newsletters. If your customers see that the information is really valuable it is more likely that they will forward it to their friends and this off course is perfect for you, because your customers are promoting you and getting new subscribers to your newsletters.

Read more...

The delivery of your newsletters

The delivery of your newsletters
Some of the most common reasons why your email marketing campaigns did not arrive in your client’s inbox are:
1)    Bounces:  These are usually categorized as "hard" and "soft". A hard bounce means a permanent problem with the delivery, such as when you send an email to an address that does not exist. A soft bounce refers to a temporary problem, for example, if the recipient's inbox is full.
2) Content Filtering: The way your newsletter is written, has a major impact on spam filters. After all, we ourselves can identify a Spammer by simply reading the header of the newsletter. Every word that is in  your newsletter counts, this is why you should use verification tools to test if you newsletter is considered SPAM. By doing a spam test and making sure you pass it, your content will pass through the most popular filters. Emailbrain offers a spam test you can do before sending your newsletter out.
3) Blacklists: When a message is received from a sender rated on a blacklist (example: those that produce large amounts of spam complaints), they are automatically treated as "junk". Furthermore, whitelists are senders who have earned a reputation for making sends to clean ¨opt –in¨ lists. An incoming mail whitelisted usually enters through all the spam filters as well as testing and sends will be safe. So do not take chances and be sure to use platforms recognized as Whitelisted as Emailbrain, and ensure the success of your campaigns.
Some of the most common reasons why your email marketing campaigns did not arrive in your client’s inbox are:

1) Bounces: These are usually categorized as "hard" and "soft". A hard bounce means a permanent problem with the delivery, such as when you send an email to an address that does not exist. A soft bounce refers to a temporary problem, for example, if the recipient's inbox is full.

2) Content Filtering: The way your newsletter is written, has a major impact on spam filters. After all, we ourselves can identify a Spammer by simply reading the header of the newsletter. Every word that is in  your newsletter counts, this is why you should use verification tools to test if you newsletter is considered SPAM. By doing a spam test and making sure you pass it, your content will pass through the most popular filters. Emailbrain offers a spam test you can do before sending your newsletter out.

3) Blacklists: When a message is received from a sender rated on a blacklist (example: those that produce large amounts of spam complaints), they are automatically treated as "junk". Furthermore, whitelists are senders who have earned a reputation for making sends to clean ¨opt –in¨ lists. An incoming mail whitelisted usually enters through all the spam filters as well as testing and sends will be safe. So do not take chances and be sure to use platforms recognized as Whitelisted as Emailbrain, and ensure the success of your campaigns.

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Important Tips to Create a Better Newsletter

1. Design for the preview pane-The human eye normally scans an email from the left top corner to the right top corner and then down. So, it's a good idea to have a graphic  banner for visual impact, but it should not be  too large. That is why you  should try to get the main idea of your message as close to the upper left corner of your email, so it can be visible in the preview pane, without the reader needing to scroll down.

3 consejos para Diseñar su Boletín

2.The background color- If you wish to use an image in the background of your design, just keep in mind that some email providers are not compatible with having a background, that is why we recommend not to use background images, that way your newsletter can look exactly how you want the client to see it.

3. A link could save the day- It is a wonderful idea to provide a link based on your website, because even though you may put great efforts in your newsletter, there could be visualization problems. This will allow your clients to see the newsletter on the browser if they cannot see it in their inbox.

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Make your newsletter similar to your Website

It is really important that keep consistency between your website and the newsletters that you create.

Make sure that clients identify your brand, and one way of doing this is by making sure that your newsletters is not all about looks, but also that it is consistent to your website. That way your clients can learn to recognize your website quite soon.

The way you can get the best results when building your newsletters is by:

No only put images- Keep in mind that newsletters are first seen on the previews, and that if you only put images, some email service provides do not show text on the preview, this will make the client delete the newsletter without even looking at it. That is why it is always good to combine text and images at the same time.

Make sure your clients recognize your Brand name- It is very important that the client recognizes who the email is coming from, that way the will not automatically delete it.

Focus on the subject line to have a good delivery rate- With our feature AB split test, you can compare two subject lines and determine, which of the two gives better result. You can test and send to a portion of your list with one subject line, and then the other portion of your list with the other subject line, that way you can realize which one gave best results.

The email is always divided into 2 parts (unless it is too short to only have the second part). The first part is the one that has what you first see when you receive a newsletter, the second part is the one you see when you actually scroll down to the newsletter.

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