Email Marketing Blog

Recommendations on How to Avoid Email Marketing Complaints

Spam email is any email which the recipient never asked for. However, even where people have signed up for an email, they may still use the "report spam" button if the emails they get are not what they expected, or if the recipients forget about the original opt-in.

here a list of things you can do to prevent your emails from getting marked as SPAM:

  • Don't buy email addresses, as these people are not expecting email from you.
  • Ensure your sign-up forms and pages let subscribers make an informed and a clear choice to join a list and explain what kind of emails they can expect.
  • Don't wait too long to send out your first email (no more than 2 weeks after a subscriber signs up to your list) and make sure new subscribers always get an immediate welcome message.
  • Don't leave more than a few weeks between any sends thereafter.


Learn how to differentiate when someone wants to be on your list, or not.

In Email Marketing, it is important that you do not take for granted clients, and add them into your mailing list without permission.

It is really important that you first ask whether they wish to be on your list or not. It is even better if you can confirm their permission with what is called a double opt-in. When someone subscribes online, it is because they had an interest in your website or your products or even your blog. Sometimes, when they sign up in the store, is because they feel obligated to sign up, because you were in front of them, so make sure you double opt in, when this is the case.

You have to keep in mind that someone can visit your store because they came with a friend, or because they simply came to return something. Usually, when they visit your website is because they are interested in your company, and want more information. A business card that a client gives you does not necessarily mean that the client gave you permission. Make sure to ask before sending out the first newsletter, this will save you lots of headaches.

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