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Gmail is now compartmentalizing their inbox, and as marketers, it is clear that we will now need to work harder in order to end up in the Priority Inbox of Gmail.
Here are our suggestions on your Email Marketing Campaigns to make it into the Priority Inbox of Gmail:
· Make the subject line more personal- Since inboxes are now going to be classified, you will have less chances to grab your readers' attention, so make sure your email is very targeted and personal.
· Get to the key point very quickly, don't overwhelm your clients with too much unimportant information
· Ask them politely to drag and drop your email into the priority inbox, this can also be an opportunity for you to launch a new promotion or offer of interest to them.
Our Reports section allows you to see which email addresses are Gmail, that way you are able to classify and specialize your newsletters that are being sent to your clients so that they end up being in the Priority Inbox.