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Tips on how to Use Email Marketing to Increase Sales

·        Be clear
As quickly as you can, be sure to invoke what you’re offering and why it is of any use or benefit to the consumer. Whether it’s a cellphone offer or a holiday package, be concise, clearly communicating to clients on their level. Do not use jargon terms. Use points they can relate to. Also be clear about subsequent phases, directing them towards a call-to-action and cultivating them to the action the process.
·        Be clear with your design layout
Your message design should be as flawless as your email content. Avoid disorderly designs or a layout that counters your message as opposed to complimenting it. Allow the design to be as simple and direct to see as the content is, especially links and buttons. Make sure the design lets the customer follow a call to action and inspires them to act.
·        Stop being sophisticated
Forget sending info-driven emails that are cluttered; they don’t appeal to audiences. Clients need to have a bond with you and not addressed as a superior being. So write from one human being to another.
·        Have a specific message in every email
Make a point of having one specific message that you would want the audience to take seriously. Whether it’s directing them to a page site and making use of a new feature or to purchase a product on sale. Simply ensure you have something in EVERY single email because you are subconsciously training your readers to take action when you bring it to their attention!
·        Write about everything relatable!
Many business owners compose unbearably mind-numbing and dull emails that are nothing more than exhausted appeals for people to buy their products or make use of their services. Comprise all varieties of subjective material about lifestyles and anything else that is relatable, including current happenings, trends and applicable material to you and the industry you are in.
·        Be practical in your sales conversion
Be sure that your transition from email campaign to your  website is as continuous as it can be. Any resistance allows a consumer to have a cause to stop the process you have laid out. Have a constant dialogue, message, design and use of pictures from start to finish. Create a landing page clearly related to the email as possible so that there are no breaks between links from the call-to-action in the email to the landing page.
Be clear

As quickly as you can, be sure to invoke what you’re offering and why it is of any use or benefit to the consumer. Whether it’s a cellphone offer or a holiday package, be concise, clearly communicating to clients on their level. Do not use jargon terms. Use points they can relate to. Also be clear about subsequent phases, directing them towards a call-to-action and cultivating them to the action the process.

Be clear with your design layout

Your message design should be as flawless as your email content. Avoid disorderly designs or a layout that counters your message as opposed to complimenting it. Allow the design to be as simple and direct to see as the content is, especially links and buttons. Make sure the design lets the customer follow a call to action and inspires them to act.

Stop being sophisticated

Forget sending info-driven emails that are cluttered; they don’t appeal to audiences. Clients need to have a bond with you and not addressed as a superior being. So write from one human being to another.

Have a specific message in every email

Make a point of having one specific message that you would want the audience to take seriously. Whether it’s directing them to a page site and making use of a new feature or to purchase a product on sale. Simply ensure you have something in EVERY single email because you are subconsciously training your readers to take action when you bring it to their attention!

Write about everything relatable!

Many business owners compose unbearably mind-numbing and dull emails that are nothing more than exhausted appeals for people to buy their products or make use of their services. Comprise all varieties of subjective material about lifestyles and anything else that is relatable, including current happenings, trends and applicable material to you and the industry you are in.

Be practical in your sales conversion

Be sure that your transition from the email campaign to your  website is as continuous as it can be. Any resistance allows a consumer to have a cause to stop the process you have laid out. Have a constant dialogue, message, design and use of pictures from start to finish. Create a landing page clearly related to the email as possible, so that there are no breaks between links from the call-to-action in the email to the landing page.

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Email marketing generates sales opportunities

  • When we launch an email marketing campaign aimed to sell a product or service, we want the recipients to click buy now naturally and almost automatically.
A newsletter that is designed to create sales, must meet at least three basic requirements:

1. The Design:

If the design is confusing, the click will not occur easily. The image or product description must be clear and precise, making an invitation to click buy.

2. The Content:

You have to evaluate what your clients want or seek and offer them the product they want. Offers or promotions with 3 or 4 previously selected products can generate more results than a newsletter with more than 10 products.

3. The offer:

From the first moment, you must be very clear of what the offer price is, if there is discount or not, the before price, the now price, and the time of duration. The reduced price is an incentive and an outstanding fast and easy way to convince to click on buy.

Sales can only be achieved after the click that occurs from your newsletter, so do not forget to apply these 3 simple guidelines to increase your sales!

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How much sales oriented should your newsletter be, are you being too forceful?

When I tell people I work in email marketing, they immediately associate me with a spammer.  Even though email marketing has a good reputation among marketers as an effective marketing channel, the average person (even though he subscribes to a number of newsletters himself) associates email marketing with those countless: Buy one, get one free, 75% OFF!, Get a FREE laptop, and Get your 50% DISCOUNT if you purchase NOW, emails cluttering up his inbox. This is what is called the sales push. 

Email marketing’s purpose is to promote your product or service, but the fact is that no one constantly wants a sales pitch shoved down their inbox every five minutes.  I recently had to answer the question “What is an email newsletter?”, and while answering I realized again how much more there is to a newsletter than people expect. 

An email newsletter is so much more than a promotion call-out. Well created newsletters offer something of value to its subscribers, whether it is product information, industry insights, or relevant news, updates or events regarding your business or product.  Sales emails don’t build customer relationships, they only do drive sales; but a customer relationship ensures long term sales, rather than a once-off sale.  And your newsletter can build that relationship – by adding value to your recipient. Even though, a promotion is always a good way to boost your newsletter response, it will definitely not work if you use the same trick all the time.  For example, if you offer subscribers a 25% discount every week, which means that the product is actually priced 25% higher than it should be, and that you’re simply selling it at “discount” to generate more sales. Clients will then realize you are putting the price up on purpose, and they will not believe in your discounts anymore. Promotions are more effective when sent occasionally. 

Randomly send your newsletters with the occasional sales, promotion or discounts, but avoid being too repetitive. The bottom line is to keep your content balanced and think about what you can offer your subscribers that will keep them happy with what you are sending them.

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