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Measure Results

In Email Marketing, it is extremely important to measure the results of your campaigns in order to know if what you are doing is correct or if you should change your strategy. You should ask yourself when you are reviewing reports and statistics the following:

• What kind of newsletters are my clients opening more? Informational / promotional • At what time do they get opened more? • What geographic location is more responsive to my content? • Are they clicking more on a specific topic? • How many emails were opened? • Were there any forwards?

After analyzing these questions and answering them you can see if you are doing it right or if you should make any changes to your email marketing plan. You can do this with each of your sends or select certain sends and analyze them thoroughly. The important thing is that your email marketing goals are being met and you do the necessary to make this happen.

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Be constant when reaching your clients

 

It is very important to stay in front of your audience and retain their interest by giving them valuable content. Don’t keep trying to sell them something every time you send out an email. If you do, people will no longer want to receive your messages. In order to keep your list current, make sure you send messages to your subscribers at least once every 90 days. If you wait too long, your list will have many bounces due to people changing addresses or forgetting who you are and assuming your email newsletters are spam.

Business owners also need to make sure that the list they use is a real reflection of their target audience. Don’t transfer addresses between various unrelated lists or simply copy addresses off business cards, brochures and other media. This is bad behavior and will harm your deliverability in the long run; unless you get permission from every person that gives you their address before you place it on your database and make sure that every bulk email you send contains an unsubscribe link.

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