Email Marketing Blog

Screen Your Message for Spam

Whether your meant it or not, spam messages are not appreciated by recipients, including your subscribers. We know you would never spam anyone, but in case your email comes close with some words or formatting styles which may be confused for spam, we have a nifty spam checker to screen your message before sending. That way, you’ll know it’s safe to send without worry.

Our spam checker identifies any suspicious formatting or overused offer words, such as “100% FREE”, “No fees”, “click here”, or “risk free” that would cause a message to be flagged as spam. As long as your message receives a score below 5.0, you’re unlikely to be considered spam.

Just click ‘check spam score’ before sending your message.

Tip #1: Make sure that what you say in your subject line relates to the rest of your mail. Don’t surprise your readers with unexpected content.

Tip #2: Fulfill the expectations you set at signup. Don’t send more content than you advertise, or you may end up flagged as spam.

Tip #3: Keep your content relevant to the reader and you will reduce the likelihood they will perceive it as spam. Segmenting your lists can help!


Beat spam filters by using our SPAM ASSASIN feature

According to 2007 data, 69% of consumers decided to click the report Spam or Junk button based on what is in the subject line. (Source: Email Sender and Provider Coalition)

In Email Marketing, when unsolicited commercial email, also known as spam, was as its peak, ISPs began to score the content of the email message to combat the spammers. They did it by using tools such as Spam Assassin to classify the message.

The way these programs worked is by identifying spam trigger words or symbols such as Free, %,!, Winner, etc.  Once the message is categorize as spam, the email is either sent to the junk mail or block by the server.

An electronic message is “spam” IF the recipient's personal identity are irrelevant and the recipient has not verifiable granted deliberate.
 Emailbrain's Spam Assasin feature works  similarly  to the one of the ISPs. These tool screens your newsletter for trigger words and gives you a score based on the content. Also know as content based scoring.

A few short words about the behavior of the "score" command.

                 1. rules with a score set to 0 are not evaluated at all.

                 2. rules with no score statement will be scored at 1.0, unless 3 or 4 is true

                3. Scores below 5.0 are usually not classified as spam.

 There are many SPAMMERS that saturate people's inboxes with useless information, but as the responsible marketer that you are, you need to differentiate yourself and show respect to your readers and future customers. Make  it imperative that you check your email for spam rate before sending. You will save your readers time and save yourself some  money.




Why you should not send Text Email Campaigns only

A text only email marketing campaign is not as effective as a campaign that uses HTML because it fails to compel and reinforce the intended message. It is not the same to send an email saying Summer Sale as one that has images that can put the customer's mind at ease.  Even simple designs can have a significant impact on the look and feel of an email-message.

Using images, links, colors, borders, fonts and an effective layout reinforces the main idea of the campaign because the theme makes the message easier to grasp.

 Remember you are trying to make a sell not break it. You must use everything you have on hand to make the best impact on your prospect customers.

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