Whether your meant it or not, spam messages are not appreciated by recipients, including your subscribers. We know you would never spam anyone, but in case your email comes close with some words or formatting styles which may be confused for spam, we have a nifty spam checker to screen your message before sending. That way, you’ll know it’s safe to send without worry.
Our spam checker identifies any suspicious formatting or overused offer words, such as “100% FREE”, “No fees”, “click here”, or “risk free” that would cause a message to be flagged as spam. As long as your message receives a score below 5.0, you’re unlikely to be considered spam.
Tip #1: Make sure that what you say in your subject line relates to the rest of your mail. Don’t surprise your readers with unexpected content.
Tip #2: Fulfill the expectations you set at signup. Don’t send more content than you advertise, or you may end up flagged as spam.
Tip #3: Keep your content relevant to the reader and you will reduce the likelihood they will perceive it as spam. Segmenting your lists can help!