Menu

Increase Open And Click Through Rates With Our A/B Split Tests

Our A/B split test tool allows you to create up to five different message versions, each with their own subject line or different content. All you have to do is divide them into group A and group B for sending, and our system tells you which one worked best and then sends that newsletter to everyone else. It’s that easy—and it saves you time, money and guarantees higher open and conversion rates.

To get started on A/B testing, click ‘Sending’ from the left navigation menu and select ‘A/B Testing’.

For more detailed instructions on conducting an A/B split test, check out our tutorial video or visit the help center for more detailed information.

Was this information helpful, or do you need more details to get you started? Comment below.

Read more...

Test your Newsletters before sending them

One tip we always give is to test, show, and review your newsletter many times before sending it. This way you will be 100% sure that what you are sending has no errors of any type.
So here we give a few points to take into account and revise before sending your email marketing campaign:
1• Check that your newsletter looks correct in all the major email providers such as Hotmail, Gmail, Yahoo etc.
2• Read the subject line several times and make sure that it is spelled correctly. Also check for any words that may be considered spam.
3• Ask one or two of your colleagues to review your newsletter and to provide feedback, that way you can know if there is anything that needs improvement or they can let you know if they found any errors.
4• Check all the links, try them and see if they are working and opening in the page you want them to open.
5• Check that the name of the sender of the newsletter is well written and that it  is also recognized by its subscribers.
One tip we always give is to test, show, and review your newsletter many times before sending it. This way you will be 100% sure that what you are sending has no errors of any type.

So here we give a few points to take into account and revise before sending your email marketing campaign:

  • Check that your newsletter looks correct in all the major email providers such as Hotmail, Gmail, Yahoo etc.
  • Read the subject line several times and make sure that it is spelled correctly. Also check for any words that may be considered spam.
  • Ask one or two of your colleagues to review your newsletter and to provide feedback, that way you can know if there is anything that needs improvement or they can let you know if they found any errors.
  • Check all the links, try them and see if they are working and opening in the page you want them to open.
  • Check that the name of the sender of the newsletter is well written and that it  is also recognized by its subscribers.

Read more...
Subscribe to this RSS feed

Subscribe

Get our Newsletter


Stay updated with the latest  Email Marketing trends

EmailBrain in Facebook EmailBrain in Twitter EmailBrain in Youtube EmailBrain in Pinterest EmailBrain in Instagram EmailBrain in Google+

EmailBrain - DMA
TRUSTe online privacy certification
EmailBrain - ESPC