Our A/B split test tool allows you to create up to five different message versions, each with their own subject line or different content. All you have to do is divide them into group A and group B for sending, and our system tells you which one worked best and then sends that newsletter to everyone else. It’s that easy—and it saves you time, money and guarantees higher open and conversion rates.
To get started on A/B testing, click ‘Sending’ from the left navigation menu and select ‘A/B Testing’.
For more detailed instructions on conducting an A/B split test, check out our tutorial video or visit the help center for more detailed information.