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Stephanie Lazardi

Stephanie Lazardi

Adding symbols to the Subject Line


 
All of those who use email marketing know that the subject line is a fundamental part of the campaigns  you are sending. Since the subject line helps you increase the open rate and helps you achieve your goals.
 
One way to tell if a subject line works better than another is by using our feature A / B Testing. This test automatically detects which of the two test sends you performed were more successful and received more openings.
 
Our marketing team here in Emailbrain proceeded to try what would happen if we included symbols in the subject line.
 
It was concluded that some of the symbols used in the test gave positive results. These are the symbols that received a high level of openness: ♥ ♠ ♣ ♦ ☀ ☂ ★ ☆ ☚ ☛
 
But remember that just because we tell you  that these symbols gave a high rate of opens, it does not mean that it will necessarily happen to you, always try to analyze the results. See what is best for your campaigns and likewise if you are sending serious newsletter it is not recommended to include symbols.
 
What do you think of using symbols in the subject lines of their email marketing campaigns? Do you see any benefit in using them? Or do you think that would come to confuse the reader into thinking that it is spam?
 
Leave a review or comment on our Facebook ® or Twitter ® page, we would love to hear your opinions.
 
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System Security is Emailbrain’s Main Priority

 
 
In Emailbrain, our customers’ safety is our first priority. That is why we do anything that is in our hands to implement protection mechanisms to safeguard customers’ information and make this email marketing application the most secure it can be.
 
• The export of any database or contact list is done by sending an email to the owner of the account. That way if someone accesses with bad intentions and exports, they will not be able to download the data.
• Emailbrain has a recycle bin, which holds newsletters and contact lists for a few days in case they need to be rescued. Empties automatically every Sunday.
• We have a password change mechanism from the user profile
• We record the IP, date / time and details of each action occurred in the accounts
• We record in a log all accesses that occurred
• Our API is restricted for use exclusively from an IP or a range of IP
• The API has a different password than the one you use to access your account
 
 
 
 
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9 Questions you should ask yourself to improve your Email Marketing Campaigns when using A/B Testing

 

We recommend you use the A / B  testing feature, (which enables you to test different variations of the same html newsletter against each other) before you send out your whole campaign. You have the option of choosing to test either different subject lines or different newsletters against each other, in order to see which is most popular with your subscribers. Should you choose to test your subject lines, you can compare up to 5 different subject lines, or alternatively, you can test up to 5 different newsletters. After deciding whether you want to test the subject lines or newsletters, you can select a percentage of your contacts you want to test the different variations,  and see if it is what you expect. This allows you to create increasingly better campaigns with better goals and better results. So keep in mind this questions before  and after doing the A/B Testing in order to get the results you are looking for.

• What are the elements that you want to try to improve in your emails?
• Do you want to know what is the best way to invest your marketing budget at this stage?
• What are your expectations about how the tests will be?
• Is the proposed evidence, enough  to achieve significant results?
• How will you measure your results?
• Do you agree with each outcome?
• Did you find the answers to  your hypothesis?
• Will it generate real change or just variants?
• Can you use these results in future campaigns?
• Is the proposed evidence, enough  to achieve significant results?
• How will you measure your results?
• Do you agree with each outcome?
• Did you find the answers to  your hypothesis?
• Will it generate real change or just variants?
• Can you use these results in future campaigns?

 

 

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Connect with your customers using TriggerMail/ Autoresponders

 
Emails sent from our feature TriggerMail/ Autoresponders are definitely a direct connection with consumers.
 
A good trigger bulletin describes in detail the event and proper language used to achieve a desired action. We facilitate the creation of transactional emails in a very easy and fast way, and it allows a continuous monitoring of what occurs to these clicks: openings, deliveries, unsubscribes, among others.
 
Some examples of newsletters that can be sent as automatic triggers include:
 
• Confirmation of order or request
• Shipping confirmation
• Request for feedback
• Post-purchase emails
• Request for review of a product or service
• Welcome email
• Birthday emails
• Thank you Emails
 
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Opt-in Databases

As we have explained before, to have your own databases all opt-in (not purchased) is a treasure for your company.

In order to obtain information for your database, you have more and more places where you can gather information for opt-in data, such as:

- Putting a subscription form on your website Opt-in Databases

- Specialized Events (obtaining cards)

- Floor sales

- Sales Force

Remember that you can create your Emailbrain subscription forms to put on these sites and likewise take advantage of our new social subscription form feature.

 

 

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The delivery of your newsletters

Some of the most common reasons why your email marketing campaigns did not arrive in your client’s inbox are:

1) Bounces:  These are usually categorized as “hard” and “soft”. A hard bounce means a permanent problem with the delivery, such as when you send an email to an address that does not exist. A soft bounce refers to a temporary problem, for example, if the recipient’s inbox is full.

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How to create the appropriate content of your Newsletter

 
You must dedicate a lot of time on building your newsletter content. In order for your email marketing efforts to be effective, you must be very consistent. So what is the easiest and fastest way to build your email marketing content?
 
1. Keep it short and simple- It is better to create a newsletter that captures your recipient’s attention, and it does not necessarily have to be long. It is ok to search for information on the internet on the topic you want to talk about and expose yourself to more ideas and facts. (Always mention the source where you gathered the information from, and you should always add your personal thoughts to it).
 
2. Always create a brief draft- in order to keep your key ideas alive, make sure you make an outline with the important things that you do not want to forget later on. Once you have an outline, it is very easy to come up with the whole newsletter or blog posting.
 
3. It is important to talk about the industry in general as well as your company too. Many companies focus on talking at all times on their company rather than the industry, and it is ok to talk about your company, but you should always add as a complement tips and facts on the trends and direction that the industry is going, that will engage the reader even more.
 
4. Use email marketing as a bridge to your old communications or postings,. It is ok to write a blog on different things such as  your old articles, your old blogs, and even link your new newsletters from things that you previously used.
 
 
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How to differentiate a Proper Subject line with one that should be avoided!

 
The first things that email filters look at when you are going to send out an email, is the content of the subject line, if they find words they considered to be "spammy", they will sure block your emails.
 
Every time you are going to send out a blast you have to consider the fact that the subject line is not only the first thing your recipient will see, but also, it is one of the most important factors that will decide if they will open what you are sending to them, or if they will not.
 
Good subject lines have to be simple, clear and to the point. If the recipient is interested in what you are sending them, they will be very happy if your subject line directs them to what the email will be about.
 
Always make sure that when trying to sell a product, you do not make your recipients feel pressured. That will prevent them from opening your emails.
 
A subject line that should be avoided is one that makes the recipient feel that they are being pushed to buy something. Recipients should always feel that they have different options, and that you are informing them but not obligating them to buy anything.
 
Avoid exclamation signs, they tend to make recipients feel that they are being pushed to buy something. Avoid ALL CAPITAL letters, it makes clients feel that you are screaming at them. A good subject line should never be caught by spam filters that is why it is also wise to avoid words such as free, mortgage, money, etc.
 
Always read the subject line before sending out  the email and make sure it sounds good and appropriate, and has no grammatical and spelling errors.
 
 
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