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Although you may not believe it, the size of the images is really important when creating your email newsletter. It is important because they can get your newsletters distorted. The maximum size should be used for width is 600 pixels and a weight of 200kb. It is recommended to import the image and host the image on Emailbrain as well. You can use programs like Photoshop, Photopaint or you can find some free on the web that can help you do this.
Do not change the size or weight in the HTML, because the weight of the file does not change.
All companies, even if they are small companies or large corporations, must listen to what they clients want and have to say. It is recommended to find out what is important for them, what influences their decisions, and how you could help them at the time of making a decision, when they are ready to make a purchase.
Plan Ahead on Your Email Marketing Campaign
1) Begin your communications with an email marketing plan
Keep your plans simple and make sure they’re realistic and reachable. Don’t waste time on things that won’t help you. After all, it’s a lot more rewarding when you know your goals are within your grasp.
2) Resolve to communications with measurement
With the statistical tracking features provided by most email service providers (ESPs) there’s no reason to practice guess-marketing. But if that’s what you’ve been doing, then there’s no better time than the present to become a monster of metrics.
Comparing your current figures against old figures numbers, if you have them, will give you a better idea of how you are growing, what to expect, and let you anticipate high and low business periods before they happen; which also makes it easier to budget.
3) More Friendly Emails
Mobile and bulk SMS marketing have gone from buzz to biz. With the growing popularity of smartphones and the increasing dependence on mobile devices, marketers have added mobile to their communications mix and take their marketing strategies to the next level. Now, consumers are where their mobile is.
Give serious consideration to making your digital communications mobile friendly. Ensuring that you have mobile sign up forms and that both your emails and website landing pages render properly on popular mobile devices are top priorities.