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Stephanie Lazardi

Stephanie Lazardi

Interact with you Subscribers

 

When you send out your campaign, you might think that you send it, promote your business, and then your clients will contact you to buy from you. But in reality, it does not work that way, you should actually try to interact with your clients, and have them click on a button to reply to you, no matter how far they are from you.

I strongly recommend that you stay in touch with your clients, ask them to contact your sales representatives or even you directly, if they have any questions or inquiries. This way they will know that they can count on your company, if they need assistance, and they will be delighted to know that your company is  there to assist them at any time.

Send them surveys,  this way you can interact with them and know what your clients think, not only about your products but also in regards to your newsletters. You can create a section on your newsletter, where you can put this results and that way keep them updated.

 

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Different types of Newsletters

 

 
The different types of newsletters that are there are:
 
1. Informative Newsletters: This is the most common type of newsletters, in which you fill out a template, and replace its content every week, every 2 weeks, or every month.
 
2. Invitations: This will be used to invite your contacts to your events, such as companies parties, fairs, tradeshows.

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Three Important Points on Email Marketing

 
1. Opt in – Get Permission

One of the most important things in Email Marketing is to get permission from the recipients to receive your newsletters. Without obtaining this permission you may be considered a spammer and be blocked by email providers. By the contrary, by obtaining the permission of your clients, you are creating a relationship with them so that your business can grow.

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Measure Results

 
In Email Marketing, it is extremely important to measure the results of your campaigns in order to know if what you are doing is correct or if you should change your strategy. You should ask yourself when you are reviewing reports and statistics the following:
 
• What kind of newsletters are my clients opening more? Informational / promotional
• At what time do they get opened more?
• What geographic location is more responsive to my content?
• Are they clicking more on a specific topic?
• How many emails were opened?
• Were there any forwards?

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Spell Check your Newsletters

 
It is very important that you always check and spell check your newsletters, as any errors on your newsletters may discredit you, and there really is no excuse for that.
 
One of the main things you can do is to open a new email message in an editable window which has the spell check feature enabled.
 
A couple of negatives to be taken into account when using spell check are:
 
 1. A spell checker cannot correct it in the pictures, so this, you will have to do it yourself.
 2. Neither it distinguishes between words that sound alike but are spelled different. So you should also carefully review this.
 
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Send your clients a note on their Birthday

 
Everyone loves to receive birthday gifts, and many companies are smart to take this opportunity to send birthday wishes via email and make them feel they are appreciated and important. However, some are better than others, and I wanted to mention some examples.
 
 As mentioned before, the best thing is to get birthday gifts, and definitely get something for free. So there are some restaurants that are extremely generous, they send you and e-card birthday note and tell you that you get dessert or a free entree at the restaurant.
 
 The e-mail is personalized with the birthdate and  person’s name and signed by the manager. This offer may seem extravagant, but nobody gets to eat for their birthday alone, so I’m sure it’s worth giving away.

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