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Plan Ahead on Your Email Marketing Campaign

 
1) Begin your communications with an email marketing plan
Keep your plans simple and make sure they’re realistic and reachable. Don’t waste time on things that won’t help you. After all, it’s a lot more rewarding when you know your goals are within your grasp.
 
2) Resolve to communications with measurement
With the statistical tracking features provided by most email service providers (ESPs) there’s no reason to practice guess-marketing. But if that’s what you’ve been doing, then there’s no better time than the present to become a monster of metrics.
Comparing your current figures against old figures numbers, if you have them, will give you a better idea of how you are growing, what to expect, and let you anticipate high and low business periods before they happen; which also makes it easier to budget.
 
3) More Friendly Emails
Mobile and bulk SMS marketing have gone from  buzz to biz. With the growing popularity of smartphones and the increasing dependence on mobile devices, marketers have added mobile to their communications mix and take their marketing strategies to the next level. Now, consumers are where their mobile is. 
 
Give serious consideration to making your digital communications mobile friendly. Ensuring that you have mobile sign up forms and that both your emails and website landing pages render properly on popular mobile devices are top priorities
 
 
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Send your Clients Information that they will Treasure!

 
Always send information that in the interest of your customers; if you have multiple segments in your company, try to send each of your customers what they are interested in. We recommended that you segment your lists, this way it’s easier for you when you are about to send out your newsletters.
 
If important information is promised, grant them important information, otherwise they will begin to unsubscribe from your newsletters. If your customers see that the information is really valuable it is more likely that they will forward it to their friends and this off course is perfect for you, because your customers are promoting you and getting new subscribers to your newsletters.
 
 

 
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Creative ways to Increase your Subscribers that receive your newsletter

 
One of the main goals of Email  Marketing is growing your subscriber list every day. This way, your product and /or service will be better known, and sales will increase.
 
Here we give some recommendations on  how to obtain and/or increase your subscribers:
 
1 . Business Card: In the business card of your company invite people to visit your website, to sign up to your newsletter and receive the latest news Your business card should always be at events, fairs, meetings or other events you participate in.
 
2. Subscription Form : Include this form in all your websites and in your newsletters . A way to place your subscription form is using a pop “pop up ” and when proceeds to close the window on your website or navigate to another page , offer the option to register their email in a popup window .
 
3 . Signature on emails : Include a link to the subscription form in the signature of your emails . Also, have other coworkers include it as most of the time everyone has different customers. You can put a sentence like : Want to be part of our contact list ? Click here to join.
 
4 . Referrals : Ask your current subscribers to invite their contacts to be part of your list , and if they do give them a discount and / or a gift as an incentive.
 
 
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Email Marketing Opt-in

 
Here are  some tips to take them into account to maintain your opt-in email marketing (authorized), and that way your information is not considered spam.

- Offer your clients additional value to their customers by giving them something in return for giving you permission to send.
- Make sure that you actually received permission from your clients, and not just that they have purchased from you and given you their email, without them knowing that you are going to send them information.
- From your marketing team, establish a person to monitor and ensure that your databases are authorized and verified.
- In all your newsletters, always give your recipient an opportunity to respond. This way you can create a better communication with them.
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Recommendations on How to Avoid Email Marketing Complaints

Spam email is any email which the recipient never asked for. However, even where people have signed up for an email, they may still use the “report spam” button if the emails they get are not what they expected, or if the recipients forget about the original opt-in.

Here a list of things you can do to prevent your emails from getting marked as SPAM:
 
  • .: Only send email marketing messages to people who explicitly requested it.
  • .: Don’t buy email addresses, as these people are not expecting email from you.
  • .: Ensure your sign-up forms and pages let subscribers make an informed and a clear choice to join a list and explain what kind of emails they can expect.
  • .: Don’t wait too long to send out your first email (no more than 2 weeks after a subscriber signs up to your list) and make sure new subscribers always get an immediate welcome message.
  • .: Don’t leave more than a few weeks between any sends thereafter.
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Subscription Form

 
The whole relationship with your customers in e-marketing begins with the subscription form. So bear in mind that you should create a subscription form easy to understand, short and clear.
 
Design: Do not put too many colors, this should simply bring your logo and the information you want to obtain. The simpler it is the more attention it will attract.
 
Be Clear: Indicate which are the required fields of information that your clients are filling out. You can put a link to your privacy policy in the form and your  new subscribers can be confident that their information will be safe and they will feel confident in giving you information.
 
Fields: Do not make a subscription format with too many fields, ask for the most important information. If you make it very long, most subscribers will not want to fill out as much information, so at the end they will prefer not to register.
 
Benefits: Before your clients register information, you can explain to them what information they will receive and how often. That way your customers are clear on what they are registering for.
 
Remember to always put yourself in the shoes of your subscribers, not only when creating your newsletters, but also when creating your subscription forms.
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Use a Template for your Newsletters

 
Many people may think that it makes sense to use a template for sending your newsletters, but believe it or not there are still people who do not use it and believe that by using a background color is sufficient. But here you will see a  few reasons why you should use a template in your email marketing campaigns.
 
1. Your customers will recognize the newsletter.
2. Your customers will know what to expect.
3. It will make your newsletter organized and professional.
4. When you are editing your newsletter every week /every other week /month, it will be much easier and faster to edit. Lastly, I advise you to have standard template to use most of the time, but also to have some alterative templates for special occasions, that way you can show a little creativity and personalization.
 
 
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