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For the creation of your newsletters, you have several options of how to create them so they can look very professional and always be catchy. Here we give you several options of programs that you can use to create your email marketing newsletters:
• Dreamweaver: Excellent to create HTML and build your newsletters.
• Fireworks and Photoshop: For the creation of the sketch these are the ideal tools. Even once finalized and approved the design, you can generate HTML that will help the final construction.
• Email Standards Project: This web site is definitely the ultimate for any inconvenience mail programs.
• Inline Styler: if you have designed your newsletters with CSS styles in the header of the HTML, you can transfer them to inline styles.
• Emailbrain Editor: With our editor you can select a template and modify it to your style.
• Designed by a professional: in Emailbrain we have professionals who can create your newsletter design based on your needs. For more information click here.
Too frequent is too much and too late is too late. Don’t harass your subscribers with emails, do not follow them every hour with an email asking them to buy your products.
Often, toning down frequency if you are a regular mailer improves response rates. Don’t send newsletters in an untimely manner like super late or super early - like 10pm at night or 3am the morning, this could cause them to not take your emails into consideration in the appropriate times. Consequently, they might simply forget about your offer.
Spam email is any email which the recipient never asked for. However, even where people have signed up for an email, they may still use the “report spam” button if the emails they get are not what they expected, or if the recipients forget about the original opt-in.
Some of the most common reasons why your email marketing campaigns did not arrive in your client’s inbox are:
1) Bounces: These are usually categorized as “hard” and “soft”. A hard bounce means a permanent problem with the delivery, such as when you send an email to an address that does not exist. A soft bounce refers to a temporary problem, for example, if the recipient’s inbox is full.
Many people may have a lot of work to do in this area, but even if your rates have stayed relatively unchanged, there are still major opportunities to improve your deliverability and increase revenue.
Here is how:
Stay ahead of the deliverability curve — The rules of deliverability are complex and always changing. The constant cat and mouse game between spammers, internet service providers and spam filtering companies ensure that there will always be new methods to sort the good senders from the bad ones.
Analyze your deliverability data — Deliverability decisions are data driven, and it can be challenging to find out exactly why you’re seeing inbox failure. Doing deeper analysis on your subscriber engagement data can yield huge results. For example, some segments of your subscribers may be more tolerant of higher frequency where others may not.
Monitor your reputation — It sounds simple, but in most cases managing one’s email marketing reputation is not that straightforward. Remember, it’s the marketer’s job to manage his or her own sending behavior since most deliverability issues occur from a breakdown in subscriber engagement and feedback.
Try to avoid advertising your address on any websites and forums where you do not have complete control of your own privacy. If for some reason you would need to include an email address, try to obscure it for spam bots.
Make sure you unsubscribe: A good email marketing company will ensure that their users include unsubscribe options in all email headers and /or footers. With that said, many people believe that clicking an unsubscribe link actually confirms to a spammer that the user exists/actively reads their mail.
Create separate addresses for core communications and disposable ones for general use: It would be a good idea to have one email account for your banking, mortgage, e-statements and so on – all of your essential life necessities.
Mark unwanted mail as spam: Email services such as Hotmail and Gmail will create a filter to automatically spot all future mail from that source as junk and it will submit a complaint against the network that sent the mail to reputation monitoring services
Do not submit your email address to websites or companies that you are unfamiliar with and / or have no reason to trust. You wouldn’t think of giving your mobile number to strangers, after all – the same justification applies to your email address.
A disposable address is an inbox that you will typically use when a store asks you to fill out your details for purposes such as future specials, club membership or anything that’s not important to you or that you want to specifically keep separate.
You may think it is logical to have to use a template for your newsletters , but believe it or not there are still people who do not use it and believe that with using a background color is sufficient . So we give a few reasons why you should use a template in your email marketing campaigns :