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Here at Emailbrain we have some great social media tools for you to use in your digital marketing campaigns.
 
Take a look at our favorite three:
 
Social Subscribe
Share your newsletter with your Twitter, Facebook, Yahoo, Gmail, MySpace, and LinkedIn followers in just one click.
 
Up to 70% of newsletter subscribers are said to enter wrong or missing data.Allow a subscription via their social network to getmore accurate profiles for targeted mailers.
Offer newsletter subscription through Facebook, Twitter, Google, LinkedIn, yahoo and more…
Your site visitors already have accounts with social networks such as Facebook, Twitter, Google, Yahoo! and LinkedIn. Our Social Subscribe option enables them to use these existing accounts to subscribe to your newsletter.
This will enable you to collect, store and leverage user profile data from social networks, into your account. This is useful when setting up targeted campaigns and segmenting your client lists.
In the subscription form section, under ‘Setup Form’ simply turn on the social subscribe option and save.
 
Social Footer
Add social widgets to your emails so subscribers can forward it to their friends via their social networks. . When you send your newsletter, subscribers can simply click on the icon of your social network and can share your newsletter with all their friends.
When they click on the desired network, they will be taken to the homepage of the network and will have to put their username and the URL of the newsletter will automatically be included in the status of the individual.
 
Social Share
Utilize EmailBrain's social share tool to post newsletters to your social networks and embed social widgets in the footer of your newsletter.
 
o   From here, you can enjoy the following features:
o   Tweet instantly from your Emailbrain dashboard or send a quick Facebook status update
o   Add social media share and Facebook LIKE buttons to your emails
o   Get new subscribers via a form that makes it easy for people to sign up with their Facebook, Twitter and other social accounts

 
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In general, people will unsubscribe quietly and without logging any complaints, despite all of your hard work to keep them satisfied. When this happens you need to take the opportunity to solicit feedback from them and act on it.
 
You must understand that talking to a disgruntled reader who has opted out probably won’t help you save that email recipient, but it may help you prevent future subscribers from leaving your list.
 
A subscriber that you do not pay attention to, is a subscriber that you will lose; which is why you need to take  all campaign feedback you get seriously, and also try to do surveys, while they still have that person’s attention. A little remedial communication is always a lot easier than getting someone back onto your list after they’ve left.
 
 
 
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For the creation of your newsletters, you have several options of how to create them so they can look very professional and always be catchy. Here we give you several options of programs that you can use to create your email marketing newsletters:

• Dreamweaver: Excellent to create HTML and build your newsletters.

• Fireworks and Photoshop: For the creation of the sketch these are the ideal tools. Even once finalized and approved the design, you can generate HTML that will help the final construction.

• Email Standards Project: This web site is definitely the ultimate for any inconvenience mail programs.

• Inline Styler: if you have designed your newsletters with CSS styles in the header of the HTML, you can transfer them to inline styles.

• Emailbrain Editor: With our editor you can select a template and modify it to your style.

• Designed by a professional: in Emailbrain we have professionals who can create your newsletter design based on your needs. For more information click here.

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Make sure you build a legitimate list of contacts, permission provides a foundation for delivering value, because the people on your address list are interested in the emails you send, so what you really want is the biggest possible list of individuals who have asked to hear about what you offer, and not just a lot of random email addresses. Also, choose a great ESP such as Emailbrain for your needs: An ESP (Email Service Provider) hosts email marketing software online, which is specifically optimized to do the heavy-lifting for bulk newsletter sending. Before you start emailing, it’s vital that you choose the best choose the best ESP for your business.

Do not forget that it is also important to target your data and that sending irrelevant or generic emails can be risky, as these may provoke recipients to ignore your messages or mark them as spam. Since subscribers have individual likes, as your list grows it becomes important to identify groups that share similar interests and use segmentation (the practice of clustering addresses) to improve your results, by sending appealing content targeted to their specific wants.

Also, it is important to design your newsletters With Mobile in Mind, with email inboxes more crowded than ever, at least half of the battle is in finding ways to stand out from the masses with the quality of your design. Make sure to add a clear unsubscribe link, spam complaints can have a disastrous effect on your sender reputation. Unfortunately, even when people have explicitly signed up for an email they may still use the “report spam” button. Some readers even use the report spam button instead of going through the proper unsubscribe process, since both tactics have the same outcome for them.

Always write an appealing subject line and increase your open rate. By writing a subject line is a very important element of your communications strategy that you shouldn’t leave until deadlines are looming. These first few characters are the doorstep to your emailing success; since it’s all you have to entice readers to open your message. Since a subject line should distill the essence of an email, consider writing it first, as this will help keep your content from straying off topic.

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Email Delivery is one of the most important topics in Email marketing, and it is calculated by taking the total number of emails that you have sent and then deducting the ones that bounced or were rejected. In other words, this is the number of emails that actually appeared in your subscribers’ inboxes compared to the number that you’ve sent.
 
Email Deliverability refers to the ability of any given email to be delivered properly. It’s about ensuring bulk messages are delivered to the inbox and aren’t blocked or rerouted by spam filters. Neglecting email deliverability is a surefire way to worsen the any campaign issues you might already be having, because these messages could equally end up in the inbox, in someone’s junk folder, or be blocked by spam filters. People often mistake the terms such as email deliverability and email delivery, using them interchangeably, when in fact they are two are extremely different. This tends to cause some confusion when people analyze emailing reports, which means some users may not even be figuring their success rates correctly.

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Email marketing uses the Internet to communicate information about promotions, company offerings, product updates and more. It is a valuable dialogue between a prospective or current customer and a company. Email marketing is most effective when the recipients are targeted and the information is relevant and timely.
 
Email marketing is more cost effective, and achieves results faster than traditional direct mail marketing. Most importantly, email marketing is twice as effective as traditional direct mail in getting a response from the targeted audience. This may be because of its immediate call-to-action, through "buy now" or "sign up now" links that can be directly embedded in the message. It is ideal for anyone looking to increase revenue, boost sales, generate leads, build brand awareness or shorten sale cycles.
 
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Always Test your Newsletters before sending

Since it is better to be safe than to be sorry, I recommend you to test as much as you can before sending out your newsletter or email marketing campaigns. Why do I tell you this? Because it is the only way you can make sure that your clients will receive a perfect newsletter from you.

Always test your links, make sure that the images were uploaded correctly, and make sure that everything functions perfectly.
 
I also strongly suggest that you create a list with five contacts, it can be people from your office , and ask them to look at the newsletter and check if everything is functioning perfect.
 
Lastly, I also recommend that you send your newsletter to a first group (around 20% of your list) and test how effective the newsletter is. If you want to do a survey on what they liked from the newsletter and what they did not like, feel free to do so. That way you can act for the remainder of your clients based upon the first 20% feedback.
 
 
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In Email Marketing, it is extremely important to measure the results of your campaigns in order to know if what you are doing is correct or if you should change your strategy. You should ask yourself when you are reviewing reports and statistics the following:
 
• What kind of newsletters are my clients opening more? Informational / promotional
• At what time do they get opened more?
• What geographic location is more responsive to my content?
• Are they clicking more on a specific topic?
• How many emails were opened?
• Were there any forwards?

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