Measure Results

In Email Marketing, it is extremely important to measure the results of your campaigns in order to know if what you are doing is correct or if you should change your strategy. You should ask yourself when you are reviewing reports and statistics the following:
• What kind of newsletters are my clients opening more? Informational / promotional
• At what time do they get opened more?
• What geographic location is more responsive to my content?
• Are they clicking more on a specific topic?
• How many emails were opened?
• Were there any forwards?
After analyzing these questions and answering them you can see if you are doing it right or if you should make any changes to your email marketing plan. You can do this with each of your sends or select certain sends and analyze them thoroughly. The important thing is that your email marketing goals are being met and you do the necessary to make this happen.

Spell Check your Newsletters

It is very important that you always check and spell check your newsletters, as any errors on your newsletters may discredit you, and there really is no excuse for that.
One of the main things you can do is to open a new email message in an editable window which has the spell check feature enabled.
A couple of negatives to be taken into account when using spell check are:
 1. A spell checker cannot correct it in the pictures, so this, you will have to do it yourself.
 2. Neither it distinguishes between words that sound alike but are spelled different. So you should also carefully review this.

Send your clients a note on their Birthday

Everyone loves to receive birthday gifts, and many companies are smart to take this opportunity to send birthday wishes via email and make them feel they are appreciated and important. However, some are better than others, and I wanted to mention some examples.
 As mentioned before, the best thing is to get birthday gifts, and definitely get something for free. So there are some restaurants that are extremely generous, they send you and e-card birthday note and tell you that you get dessert or a free entree at the restaurant.
 The e-mail is personalized with the birthdate and  person’s name and signed by the manager. This offer may seem extravagant, but nobody gets to eat for their birthday alone, so I’m sure it’s worth giving away.
Another way is sending the birthday card, with discount rate of course, giving them a limited time discount. For example give 20% in the month of their birthday. This will make your customers want to go shopping and buy your products more secure than normal.
We know that not all companies can give a gift or a discount on a purchase but there are still ways to send greetings. You can send an e-card giving it a personal touch. For example, all the employees in a photo together  wishing you a happy birthday. In our template gallery you will find a variety of templates you can customize for your client’s birthday.
Finally in order to send e-birthday card, remember to include in the subscription format the field so that they add their birthday.

4 reasons to prefer Email Marketing

Here are four reasons why you should prefer email marketing:
1. People like to receive emails
Research has shown that buyers say they are willing to buy more  products or services if they receive emails with information and / or promotion from their suppliers.
2. Help to stay competitive
Keeping customers informed, helps keep them up to date on what you do and offer.  It is an excellent channel for contact, without being in a face to face conversation.
3. Easy Segmenting
You can decide who you want to send your emails to and send it right away if you wish. By segmenting your lists you can know who responded to a particular message and how they can buy more, based on the interest they show.
4. Email marketing is very inexpensive
This type of marketing is one of the most economical means today. Make sure you know how to use it  and not abuse the trust your customers give you.

Adding symbols to the Subject Line

All of those who use email marketing know that the subject line is a fundamental part of the campaigns  you are sending. Since the subject line helps you increase the open rate and helps you achieve your goals.
One way to tell if a subject line works better than another is by using our feature A / B Testing. This test automatically detects which of the two test sends you performed were more successful and received more openings.
Our marketing team here in Emailbrain proceeded to try what would happen if we included symbols in the subject line.
It was concluded that some of the symbols used in the test gave positive results. These are the symbols that received a high level of openness: ♥ ♠ ♣ ♦ ☀ ☂ ★ ☆ ☚ ☛
But remember that just because we tell you  that these symbols gave a high rate of opens, it does not mean that it will necessarily happen to you, always try to analyze the results. See what is best for your campaigns and likewise if you are sending serious newsletter it is not recommended to include symbols.
What do you think of using symbols in the subject lines of their email marketing campaigns? Do you see any benefit in using them? Or do you think that would come to confuse the reader into thinking that it is spam?
Leave a review or comment on our Facebook ® or Twitter ® page, we would love to hear your opinions.

System Security is Emailbrain’s Main Priority

In Emailbrain, our customers’ safety is our first priority. That is why we do anything that is in our hands to implement protection mechanisms to safeguard customers’ information and make this email marketing application the most secure it can be.
• The export of any database or contact list is done by sending an email to the owner of the account. That way if someone accesses with bad intentions and exports, they will not be able to download the data.
• Emailbrain has a recycle bin, which holds newsletters and contact lists for a few days in case they need to be rescued. Empties automatically every Sunday.
• We have a password change mechanism from the user profile
• We record the IP, date / time and details of each action occurred in the accounts
• We record in a log all accesses that occurred
• Our API is restricted for use exclusively from an IP or a range of IP
• The API has a different password than the one you use to access your account


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