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We recommend you use the A / B testing feature, (which enables you to test different variations of the same html newsletter against each other) before you send out your whole campaign.
As we have explained before, to have your own databases all opt-in (not purchased) is a treasure for your company.
In order to obtain information for your database, you have more and more places where you can gather information for opt-in data, such as:
- Putting a subscription form on your website Opt-in Databases
- Specialized Events (obtaining cards)
- Floor sales
- Sales Force
Some of the most common reasons why your email marketing campaigns did not arrive in your client’s inbox are:
1) Bounces: These are usually categorized as “hard” and “soft”. A hard bounce means a permanent problem with the delivery, such as when you send an email to an address that does not exist. A soft bounce refers to a temporary problem, for example, if the recipient’s inbox is full.