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Monthly Newsletter - January 2016

We want your 2016 Email Marketing Campaigns to be a total triumph. We are here every step of the way to help you achieve your goals by helping you create your campaign, even assisting you to understand the details of the reports for your sends. We know first-hand how crucial your email marketing promotions are to the livelihood of your business, that is why your success is of utmost importance for us.
 
Once again we hope you have an amazing 2016!
 
 

 
Monthly Tip
 
Make it a staple on your marketing plan to send a survey twice a year to your subscribers to assess how they feel about your brand. The survey could be a questionnaire with two simple questions. You can ask them how likely they are to recommend you to a friend or how their most recent experience with your services was.

By doing this, you can learn more about your subscribers and potential clients as it gives you insight on how your brand is perceived by those interested or using your services.
 
 
 
Article of the Month
 
Use a template for you newsletter
Believe it or not, nowadays there are still marketers that do not use html templates to create their marketing campaigns. They simply use an image or background color for their email content. Here we describe some of the benefits and importance of using an html template:

1. Your customers will recognize the newsletter. Your email campaign is an extension of your brand, for that reason, any communication sent to your subscribers must reflect this as readers will be more likely to open your email if they recognize your brand.

2. If your newsletter is poorly made, the subscribers can associate it with the type of service they will receive from you. Remember first impressions are the ones that last and count.

3. Using a template will make it easier during the editing process and even more so if you tend to edit the template frequently.

4. Lastly, you should have standard templates created for your promotions. Let your creativity fly whenever you work on them as you can make them very festive or very subtle.
 

Read more...

The Best Days To Send Out Your Campaigns

Crazy Monday: It is believed that you should avoid sending emails on Mondays, since people are a bit bored because the weekend is over and it's time to start the week again. Upon entering the office and seeing their Inbox full of emails, chances are that they will delete most emails.
 
Weekend: Historically, the weekends are the days when people do errands or go out to have fun. The weekends tend to have lower percentages of open emails and that is why you must avoid these days.
 
Favorites: Tuesday, Wednesday and Thursday. These are the favorite days to send campaigns according to open rate percentages.

Day vs Night: Obviously it is better to send your campaigns in the day when people are awake, and are revising their email constantly.
 
Tip: Although 23% of emails are opened within 60 minutes of being sent, some people do not check their email until one or two days later. That is why we recommend that you send your notifications with 3-5 days prior to an event.

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Happy New Year

Happy New Year 2016!

In this New Year may all your dreams come true and be filled with love, happiness and prosperity.

Due to New Year’s, Emailbrain will be opened from 6:30 am EST to 4:00 pm EST on Thursday, December 31st and will be closed on Friday, January 1st, 2016.

We will resume normal office hours on Monday, January 4th, 2016.

Wishing you all the best in 2016,

The Emailbrain Team

 

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Happy Holidays

Whatever is beautiful, Whatever is meaningful,
Whatever brings you happiness...
May it be yours this Holiday Season!


Due to the Holiday Season, Emailbrain will be opened
from 6:30 am EST to 4:00 pm EST on Thursday, December 24th
and will be closed on Friday, December 25th, 2015.

We will resume normal office hours on Monday, December 28th, 2015.

Happy Holidays,

The Emailbrain Team

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How To Keep In Touch With Your Clients

Let's be honest everyone likes to keep in touch with their clients and one way of communicating with them is to send monthly newsletters. What's the best way of doing it? By using  Emailbrain.

We offer more than 300 templates, where you can edit and input your information. However, we know that many people aren't Graphic Designers or are not familiar with HTML, so our designers can create a personalized newsletter for you. You can email us your logos, font, colors, text, etc…
 
We offer many packages and prices, you can view them here.

Our Designers will create a professional, chic and refreshing newsletter that will make your clients come back for more.

Read more...

Happy Holidays - Trial Accounts

This Holiday season subscribe to any of our bi-annual plans and receive three (3) months worth of Non-Expiring Extra Credits.*

How does it work?

1. By registering to any of our plans, you will receive a 10% discount for pre-paying 6 months in advance (discount already included in the final price).

2. Receive three (3) months of complimentary Non-Expiring Extra Credits, which you can use at any time as long as you are an active member.

For example:

If you subscribe to a 120,000 credits bi-annual plan, we will give you 60,000 Non-Expiring Extra Credits at no cost. In total you will have 180,000 credits to use.

*Valid only for Trial Accounts

This offer cannot be combined with any other promotion and may be subject to change. You must contact our sales department to receive the additional free Non-Expiring Extra Credits on this offer otherwise they will not be placed on your account. Reply to this email or send an email to This email address is being protected from spambots. You need JavaScript enabled to view it. to reach our sales team.

This promotion begins on Monday, December 14th, 2015 and expires on Wednesday, December 23rd, 2015.

Click here to see our Terms and Conditions regarding payment, returns, templates, and expiration of credits.

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Happy Holidays - Paying Accounts

Take advantage of this great promotion this holiday season. Buy one of these three (3) options and recieve the amount of Non-Expering Extra Credits that the options indicate.*

1. Purchase 20,000 Non-Expiring Extra Credits and receive a total of 35,000 Non-Expiring Extra Credits.

2. Purchase 100,000 Non-Expiring Extra Credits and receive a total of 160,000 Non-Expiring Extra Credits.

3. Purchase 400,000 Non-Expiring Extra Credits and receive a total of 550,000 Non-Expiring Extra Credits.

*Valid only for Paying Accounts

This offer cannot be combined with any other promotion and may be subject to change. You must contact our sales department to receive the additional free Non-Expiring Extra Credits on this offer otherwise they will not be placed on your account. Reply to this email or send an email to This email address is being protected from spambots. You need JavaScript enabled to view it. to reach our sales team.

This promotion begins on Monday, December 14th, 2015 and expires on Wednesday, December 23rd, 2015.

Click here to see our Terms and Conditions regarding payment, returns, templates, and expiration of credits.

Read more...

Email, the most successful tool for distributing information.

Email, the most successful tool for distributing information.

Emails are the most used and successful tools for distributing information. A well-designed newsletter, which contains interesting information and sent at an appropriate time can achieve  traffic to your website, social network or an excellent rate on opened emails.

However, we still find many cases where the requirements for a successful campaign are not met. Follow these steps and achieve your objectives with your campaigns:

• Relevant Content
• Content aimed at segments of interest
• Opt -in mailing lists
• A "subject" to cause the opening statement
• Use clean secure servers and IPs

Read more...

Monthly Newsletter December

New Holiday Templates


We have added new pre-designed Holiday templates (Christmas, Hanukkah, and New Year) to your account. You can now have a variety of templates to select from and be able to add your information easily. Check them out!

Monthly Tip



Update your Customers…

Keeping customers informed is important, that way they can be up to date on the new products, services and information that you are offering. Email Marketing is an excellent channel to contact them.

Percentage of Opened Emails in the Reports and Statistics sectioon


The percentage of opened emails can sometimes appear to be kind of low, but it’s usually much higher than what the statistics shows. Many recipients do read your newsletter but some can take one of the actions described below and it does not count as an opened email.

What are these actions?

1. Many of your recipients do not double click to open your newsletter. Email service providers such as Hotmail, Yahoo, AOL, as well as many email programs such as MSOutlook, Eudora, Thunderbird, Lotus, etc. have a preview window, and your recipients read the email from this window. In order for Emailbrain to count that email as read, it must be double clicked on.

2. The person downloads their emails, and then they disconnect from the internet to then check their email.

3. Your email provider does not download images automatically, and if that occurs, the newsletter is not counted as open. They must download the images in order for Emailbrain to count it as open.

As you can see, your percentage can be higher, keep sending your Email Marketing Campaigns, but keep that in mind.

2016



We would really appreciate if you let us know what you would like to see in your Emabrain account for 2016. What kind of promotions and information would you like to receive? Do you have something in mind that you would like for us to improve or create?

We are always trying to be the best at what we do. Your comments and suggestions are very important for us, so please let us know by leaving a comment on our Facebook® or Twitter® page.

 

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Avoid High Levels of Bounces in your Campaigns

Evite Altos Índices de Rebotes en sus Campañas

A high bounce rate greatly affects you marketing campaign. If you have a high bounce rate in your sends this leaves a lot to think about the quality of your lists, and unfortunately this can mask  any positive result (open and clicks) you can get in your  campaigns.

A 'bounce' means that an email was sent to a specific address, but the mail server of the person who received it sent it back, saying it could not be delivered. This includes soft bounces and hard bounces. Soft bounce is an email that reaches the recipient's mail server (detects the direction), but bounced undelivered to the recipient. This may occur because the recipient's mailbox is full, the server is down or flooded with messages. A hard bounce is a message that has been returned to the sender and undeliverable. This can occur when the addresses are invalid (domain name does not exist, typos, change of address, etc ...) or the recipient's mail server has blocked your server.

Once you have a better understanding on how bounced emails work you will be able to improve the quality of their campaigns.
 
If the bounced rate is greater than 2% here are some tips on how to reduce it.

1. Use Appropriate Language.

Spam mail filters are activated by looking  for words such as: insurance, casinos, viagra, money, bond, mortgage, etc... They are also active to detect strange formats such as *Hello*, XXXX, bonds, etc... It is very important to try to avoid this kind of language and  is more likely to go to your mail inbox of your customers.

2. Review and Update Your Email List on a Regular Basis .

Make it a habit to check your email lists before sending. Look for incorrect email addresses, invalid domain names and misspellings.

3. Encourage your Customers to Update their Contact Information.

When customers makes a purchase through your website, they are more likely to subscribe to your newsletters or register online however encourage your customers to verify and update their contact information, especially their email address.

4. Check the Blacklists.

Check regularly that your domain is not included in a major spam database and blacklisted, since there is no way to be notified if your domain is blacklisted .

Read more...

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