We want your 2016 Email Marketing Campaigns to be a total triumph. We are here every step of the way to help you achieve your goals by helping you create your campaign, even assisting you to understand the details of the reports for your sends. We know first-hand how crucial your email marketing promotions are to the livelihood of your business, that is why your success is of utmost importance for us.
Once again we hope you have an amazing 2016!
Make it a staple on your marketing plan to send a survey twice a year to your subscribers to assess how they feel about your brand. The survey could be a questionnaire with two simple questions. You can ask them how likely they are to recommend you to a friend or how their most recent experience with your services was.
By doing this, you can learn more about your subscribers and potential clients as it gives you insight on how your brand is perceived by those interested or using your services.
Article of the Month
Use a template for you newsletter
Believe it or not, nowadays there are still marketers that do not use html templates to create their marketing campaigns. They simply use an image or background color for their email content. Here we describe some of the benefits and importance of using an html template:
1. Your customers will recognize the newsletter. Your email campaign is an extension of your brand, for that reason, any communication sent to your subscribers must reflect this as readers will be more likely to open your email if they recognize your brand.
2. If your newsletter is poorly made, the subscribers can associate it with the type of service they will receive from you. Remember first impressions are the ones that last and count.
3. Using a template will make it easier during the editing process and even more so if you tend to edit the template frequently.
4. Lastly, you should have standard templates created for your promotions. Let your creativity fly whenever you work on them as you can make them very festive or very subtle.