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Make sure your delivery rate does not fall

 

 Many people may have a lot of work to do in this area, but even if your rates have stayed relatively unchanged, there are still major opportunities to improve your deliverability and increase revenue.
 
Here is how:
 
Stay ahead of the deliverability curve — The rules of deliverability are complex and always changing. The constant cat and mouse game between spammers, internet service providers and spam filtering companies ensure that there will always be new methods to sort the good senders from the bad ones.
 
Analyze your deliverability data — Deliverability decisions are data driven, and it can be challenging to find out exactly why you’re seeing inbox failure. Doing deeper analysis on your subscriber engagement data can yield huge results. For example, some segments of your subscribers may be more tolerant of higher frequency where others may not.
 
Monitor your reputation — It sounds simple, but in most cases managing one’s email marketing reputation is not that straightforward. Remember, it’s the marketer’s job to manage his or her own sending behavior since most deliverability issues occur from a breakdown in subscriber engagement and feedback.

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You should take your reader’s opinion more seriously than your own...

You should take your reader’s opinion more seriously than your own...

In general, people will unsubscribe quietly and without logging any complaints, despite all of your hard work to keep them satisfied. When this happens you need to take the opportunity to solicit feedback from them and act on it.
 
You must understand that talking to a disgruntled reader who has opted out probably won’t help you save that email recipient, but it may help you prevent future subscribers from leaving your list.
 
A subscriber that you do not pay attention to, is a subscriber that you will lose; which is why you need to take  all campaign feedback you get seriously, and also try to do surveys, while they still have that person’s attention. A little remedial communication is always a lot easier than getting someone back onto your list after they’ve left.

 

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Important Tips to Create a Better Newsletter

1. Design for the preview pane-The human eye normally scans an email from the left top corner to the right top corner and then down.

So, it’s a good idea to have a graphic  banner for visual impact, but it should not be  too large. That is why you  should try to get the main idea of your message as close to the upper left corner of your email, so it can be visible in the preview pane, without the reader needing to scroll down.

2.The background color- If you wish to use an image in the background of your design, just keep in mind that some email providers are not compatible with having a background, that is why we recommend not to use background images, that way your newsletter can look exactly how you want the client to see it.

3. A link could save the day- It is a wonderful idea to provide a link based on your website, because even though you may put great efforts in your newsletter, there could be visualization problems.

This will allow your clients to see the newsletter on the browser if they cannot see it in their inbox.

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Should you change your newsletter’s sending address often?

We often have customers asking us if it is a good idea to change the from address when they are about to send their newsletter. So here are some pointers that you should consider before changing your from email address.
 
- Most of your customers are probably already used to receiving email from you and the last thing your subscribers want is to start  getting emails from an address that doesn’t make any sense to them. Using an email  address that contains your company’s name and that goes along with the content that is delivered from it will set users expectations, lower complaints and keep engagement up.
-  ISPs develop and maintain reputations for send from addresses. Always try to use an email address that has a good reputation with ISPs and try not to change it so that you can build reputation.  If you need to switch do it slowly this will lessen the risk of causing  deliverability issues from a quick switch.
-  If you have multiple mail streams to manage, you can separate the send from address. Some do this by using the domain or sub-domains of their email address.
 
Last but not least,  plan on telling your subscribers on your mailing list ahead of time that the send from email  will be changing.  This will ensure that your customers knows that the change is coming and they will watch for it.  Always, ask them to add you to their address book to avoid your emails being received as SPAM.

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Avoiding Spam is Easy

Avoiding Spam is Easy

  • Avoid publicly advertising your address on any websites where you do not have complete control of your own privacy.
  • Do not submit your email address to websites or companies that you’re unfamiliar with.
  • Always read the fine print when signing up for anything.

    By default, there is usually  a text box that you need to pick to opt out of receiving email marketing material from the website you are in (trying to buy something), that you’re required to fill out when buying goods, make sure you unmark an option that says you allow to receive their emails.
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Important Definitions related to Email Marketing

Important Definitions related to Email Marketing

Click through Rate (CTR)
CTR is an indicator of response to a given email message. It is measured by the percentage of recipients that click on a link enclosed in the email. To determine the click through rate, you divide the number of responses by the number of emails opened and multiply the result by 100 to express it as a percentage.
 
Confirmed Opt In (or Double Opt In)
This formula of obtaining permission to send email messages and/or campaigns requires that the subscriber confirms his subscription by clicking on a confirmation link or by replying to a confirmation email, before you include them in your opt in list. See also: Double Opt in.
 
Database
A database is an organized collection of information stored in a computer, which can be accessed and consulted in different ways. In terms of email marketing, your database is the software where you store your records, forms and lists. There are numerous forms of databases, including MS Excel, Outlook, Outlook Express, Netscape, Oracle, and Sybase.
 
Double Opt In
“Double opt in” or “Confirmed opt in” is a means of additional security that consists in requiring that email accounts are first opened and later verified by means of a validation message via email that only the person who has access to the account can respond to. Double opt in is regarded as the gold standard for secure email marketing. (See also: Confirmed Opt in)
 
Email Campaign
When you build an email and send it to your recipients using EmailBrain this is defined as an email campaign. Your campaign may be a newsletter or may consist of offers. Some marketers may define a campaign as a series of email messages using a common theme, but in the EmailBrain system, any email sent is classified as a campaign.

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Building your Newsletters

Building your Newsletters

For the creation of your newsletters, you have several options of how to create them so they can look very professional and always be catchy. Here we give you several options of programs that you can use to create your email marketing newsletters:

• Dreamweaver: Excellent to create HTML and build your newsletters.

• Fireworks and Photoshop: For the creation of the sketch these are the ideal tools. Even once finalized and approved the design, you can generate HTML that will help the final construction.

• Email Standards Project: This web site is definitely the ultimate for any inconvenience mail programs.

• Inline Styler: if you have designed your newsletters with CSS styles in the header of the HTML, you can transfer them to inline styles.

• Emailbrain Editor: With our editor you can select a template and modify it to your style.

• Designed by a professional: in Emailbrain we have professionals who can create your newsletter design based on your needs. For more information click here.

 

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End of the moth promotion - January 2015 - Trial Accounts

Register for any plan greater than 10,000 credits a month or any bi-annual plan, and receive a Personalized Template at no cost!*
(Regular Price $299)


Would you like to send out an Email Marketing message to your customers?

Let our Graphic Design Team create a Personalized Template exclusively for your company. Estimated Time: 2-5 business days.

Tables can be arranged to your liking or need and the template is fully editable.

All logos, images and text to be used in the template must be provided by you in order to comply with copyright laws.

Take advantage of this promotion and save USD$299.00!

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End of the moth promotion - January 2015 - Paying Accounts

Upgrade your existing plan, to any plan greater than 10,000 credits per month or to a bi-annual plan, and get a Personalized Template at no cost! (Regular Price $299)

Would you like to send out an Email Marketing message to your customers?

Let our Graphic Design Team create a Personalized Template exclusively for your company. Estimated Time: 2-5 business days.

Tables can be arranged to your liking or need and the template is fully editable.

All logos, images and text to be used in the template must be provided by you in order to comply with copyright laws.

To buy, simply go to your account at the top right hand corner and click on Account, a menu opens up, and then click on Upgrade your plan in the account men. Please check to see that it was successfully upgraded after completing the change.

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We make sure we protect our Client’s Information

 

We make sure we protect our Client’s Information

The security of our client’s information is very important to us.
 
To Emailbrain, security is very important and it is essential for us to protect the information of our customers and make our email marketing application very safe. Therefore, Emailbrain does the following:
 
• When exporting a database, mailing list, statistics or invoices it is done by sending an email to the owner of the user account. That way, if someone accesses your account with bad intentions and tries to export the information to a different email address, it will be unsuccessful.
• We have a password change mechanism from the user profile.
• We have a log where all accesses are logged.
• It records the IP, the date, the time and details of each action occurred in the accounts.
• Our API is restricted for use exclusively from an IP or a range of IP’s. Similarly, the API has a different password to access the account.
• We have a recycle bin, which holds newsletters and contact lists for a few days if they are to be rescued, it empties automatically every Sunday.
• Client’s password changes every 3 months or if it is suspected that the password has been obtained by a third party, we recommend immediate replacement.

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