Three Important Points on Email Marketing

Three Important Points on Email Marketing
1. Opt in – Get Permission

One of the most important things in Email Marketing is to get permission from the recipients to receive your newsletters. Without obtaining this permission you may be considered a spammer and be blocked by email providers. By the contrary, by obtaining the permission of your clients, you are creating a relationship with them so that your business can grow.


Email Open Rate: Out With The Old, In With The New

Email marketing is more than just creating a newsletter and sending it. The marketing value comes into play when analyzing the key metrics on a newsletter send, which can easily be done with your drill-down Emailbrain reports.
Take a peek at the 7 key metrics that email marketers rely on:

Measure Results

In Email Marketing, it is extremely important to measure the results of your campaigns in order to know if what you are doing is correct or if you should change your strategy. You should ask yourself when you are reviewing reports and statistics the following:
• What kind of newsletters are my clients opening more? Informational / promotional
• At what time do they get opened more?
• What geographic location is more responsive to my content?
• Are they clicking more on a specific topic?
• How many emails were opened?
• Were there any forwards?


Spell Check your Newsletters

It is very important that you always check and spell check your newsletters, as any errors on your newsletters may discredit you, and there really is no excuse for that.
One of the main things you can do is to open a new email message in an editable window which has the spell check feature enabled.
A couple of negatives to be taken into account when using spell check are:
 1. A spell checker cannot correct it in the pictures, so this, you will have to do it yourself.
 2. Neither it distinguishes between words that sound alike but are spelled different. So you should also carefully review this.

Send your clients a note on their Birthday

Everyone loves to receive birthday gifts, and many companies are smart to take this opportunity to send birthday wishes via email and make them feel they are appreciated and important. However, some are better than others, and I wanted to mention some examples.
 As mentioned before, the best thing is to get birthday gifts, and definitely get something for free. So there are some restaurants that are extremely generous, they send you and e-card birthday note and tell you that you get dessert or a free entree at the restaurant.
 The e-mail is personalized with the birthdate and  person’s name and signed by the manager. This offer may seem extravagant, but nobody gets to eat for their birthday alone, so I’m sure it’s worth giving away.


- Unbeatable Item of the Month of October - Trial Accounts -


- Unbeatable Item of the Month of October - Paying Accounts -



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