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One of email marketing’s most valuable tools is segmentation: with lists segmented by subscriber characteristics like age, gender, past purchase behavior and even location, you can create and send content that relates directly to those you’re looking to get in connect with.
To get started, click on ‘Segmentation’ at the bottom of the left-hand list column on the ‘Manage Contacts’ dashboard page.
Emailbrain helps you collect information to segment your lists through your web subscription form, data appending via Rapleaf, and OneSaas integrations, allowing you to integrate your CRM applications with your Emailbrain data.
Tip: Not opening an email says as much about you as opening it and once you now who and where your emails weren’t opened you can try a different approach. Make sure to keep track of non-active subscribers and remove them from your list when appropriate.
For more information on list segmentation, check out our help center in your account or watch this video.
The future of SEO will focus on the extraction of all available information on the contents of the Websites to serve on a segmented basis. Following this line, try that your website makes sense and has a meaning and is able to answer questions of your target, giving meaning to each specific phrase.
At the same time, the SEO will be predictive because the browser of the users will be able to anticipate what they want, providing that future information before they know they are going to need it.
If you want to position yourself as one who knows the need for information and can solve it, point to your Inbound Marketing strategy to respond to the concerns of your users and get ahead of what they are looking for.
By focusing your strategy of Attraction Marketing this way , you'll see your search engine visibility increases and you can monetize your investment in SEO. Remember that social media will be your allies to amplify the promotion of your quality content.