More Information on Opt-In Email Addresses

One of the biggest factors of email marketing success is to have all of your emails opt-in. You may be wondering what opt-in means, here is the explanation:
Opt-in is the act of agreeing by email or any other means to receive emails, or to give a particular individual permission to send you emails. There are several types of verification and some are more complex than others. Some people use double opt-in, which is when you subscribe you get an email with a link  that you must click on to ensure the existence of the recipient.
Companies that follow anti-spam rules and have opt-in forms see that their campaigns generate better open rates and receive less unsubscribes. Let’s do a quick comparison of opt-in vs. not opt-in.
When emails are Opt-in:
1. Great chance that your subscribers will open their emails.
2. Great willingness to share content.
3. Positive attitude towards your company.
When emails are not Opt-in:
1. Great possibility of your clients not opening your emails.
2. Recipients will not read your messages.
3. They might even  decide to never do business with you.

Segment Your Lists for Targeted Messages

One of email marketing’s most valuable tools is segmentation: with lists segmented by subscriber characteristics like age, gender, past purchase behavior and even location, you can create and send content that relates directly to those you’re looking to get in connect with.

To get started, click on ‘Segmentation’ at the bottom of the left-hand list column on the ‘Manage Contacts’ dashboard page.

Emailbrain helps you collect information to segment your lists through your web subscription form, data appending via Rapleaf, and OneSaas integrations, allowing you to integrate your CRM applications with your Emailbrain data.

Tip: Not opening an email says as much about you as opening it and once you now who and where your emails weren’t opened you can try a different approach. Make sure to keep track of non-active subscribers and remove them from your list when appropriate.

For more information on list segmentation, check out our help center in your account or watch this video.



8 Brief Reasons for Using Email Marketing

1. Low Costs
2. To perform detailed monitoring of newsletters sent , so you can see the results of the campaign.
3. Easy to use
4. Efficient contact management and creation of lists .
5. Improves communication with your customers.
6. Helps increase sales.
7. Helps you increase the number of potential customers.
8 . No limits on the amount of information you put in your newsletter.

Make Inbound Marketing be the success of your SEO

Make Inbound Marketing be the success of your SEO

The future of SEO will focus on the extraction of all available information on the contents of the Websites to serve on a segmented basis. Following this line, try that your website makes sense and has a meaning and is able to answer questions of your target, giving meaning to each specific phrase.

At the same time, the SEO will be predictive because the browser of the users will be able to anticipate what they want, providing that future information before they know they are going to need it.

If you want to position yourself as one who knows the need for information and can solve it, point to your Inbound Marketing strategy to respond to the concerns of your users and get ahead of what they are looking for.

By focusing your strategy of Attraction Marketing this way , you'll see your search engine visibility increases and you can monetize your investment in SEO. Remember that social media will be your allies to amplify the promotion of your quality content.



Important Definitions related to Email Marketing

Click through Rate (CTR)
CTR is an indicator of response to a given email message. It is measured by the percentage of recipients that click on a link enclosed in the email. To determine the click through rate, you divide the number of responses by the number of emails opened and multiply the result by 100 to express it as a percentage.
Confirmed Opt In (or Double Opt In)
This formula of obtaining permission to send email messages and/or campaigns requires that the subscriber confirms his subscription by clicking on a confirmation link or by replying to a confirmation email, before you include them in your opt in list. See also: Double Opt in.
A database is an organized collection of information stored in a computer, which can be accessed and consulted in different ways. In terms of email marketing, your database is the software where you store your records, forms and lists. There are numerous forms of databases, including MS Excel, Outlook, Outlook Express, Netscape, Oracle, and Sybase.
Double Opt In
“Double opt in” or “Confirmed opt in” is a means of additional security that consists in requiring that email accounts are first opened and later verified by means of a validation message via email that only the person who has access to the account can respond to. Double opt in is regarded as the gold standard for secure email marketing. (See also: Confirmed Opt in)
Email Campaign
When you build an email and send it to your recipients using EmailBrain this is defined as an email campaign. Your campaign may be a newsletter or may consist of offers. Some marketers may define a campaign as a series of email messages using a common theme, but in the EmailBrain system, any email sent is classified as a campaign.

Get more Social, it is worth getting involved...

Here at Emailbrain we have some great social media tools for you to use in your digital marketing campaigns.
Take a look at our favorite three:
Social Subscribe
Share your newsletter with your Twitter, Facebook, Yahoo, Gmail, MySpace, and LinkedIn followers in just one click.
Up to 70% of newsletter subscribers are said to enter wrong or missing data.Allow a subscription via their social network to getmore accurate profiles for targeted mailers.
Offer newsletter subscription through Facebook, Twitter, Google, LinkedIn, yahoo and more…
Your site visitors already have accounts with social networks such as Facebook, Twitter, Google, Yahoo! and LinkedIn. Our Social Subscribe option enables them to use these existing accounts to subscribe to your newsletter.
This will enable you to collect, store and leverage user profile data from social networks, into your account. This is useful when setting up targeted campaigns and segmenting your client lists.
In the subscription form section, under ‘Setup Form’ simply turn on the social subscribe option and save.
Social Footer
Add social widgets to your emails so subscribers can forward it to their friends via their social networks. . When you send your newsletter, subscribers can simply click on the icon of your social network and can share your newsletter with all their friends.
When they click on the desired network, they will be taken to the homepage of the network and will have to put their username and the URL of the newsletter will automatically be included in the status of the individual.
Social Share
Utilize EmailBrain's social share tool to post newsletters to your social networks and embed social widgets in the footer of your newsletter.
o   From here, you can enjoy the following features:
o   Tweet instantly from your Emailbrain dashboard or send a quick Facebook status update
o   Add social media share and Facebook LIKE buttons to your emails
o   Get new subscribers via a form that makes it easy for people to sign up with their Facebook, Twitter and other social accounts


We make sure we protect our Client’s Information

The security of our client’s information is very important to us.
To Emailbrain, security is very important and it is essential for us to protect the information of our customers and make our email marketing application very safe. Therefore, Emailbrain does the following:
• When exporting a database, mailing list, statistics or invoices it is done by sending an email to the owner of the user account. That way, if someone accesses your account with bad intentions and tries to export the information to a different email address, it will be unsuccessful.
• We have a password change mechanism from the user profile.
• We have a log where all accesses are logged.
• It records the IP, the date, the time and details of each action occurred in the accounts.
• Our API is restricted for use exclusively from an IP or a range of IP’s. Similarly, the API has a different password to access the account.
• We have a recycle bin, which holds newsletters and contact lists for a few days if they are to be rescued, it empties automatically every Sunday.
• Client’s password changes every 3 months or if it is suspected that the password has been obtained by a third party, we recommend immediate replacement.

Interesting Email Marketing Quotes

“One of our customers recently summed it up well by telling us that for them Social Media was shinny but email was money”. Marie Moynihan
“When you combine dynamic imaging with real-time data you’ll see the true power of dynamic imaging. You can use Facebook likes and Twitter counters with the exact number of likes and tweets on the moment of opening the e-mail”. Ronald Dubbeldam
“To create, execute and automate highly dynamic campaigns across all the key interactive channels – email, mobile, social and the web”. Simon Robinson
“Understand why and how your audience uses technology and then start trying to align your communication efforts”. Brian Reich and Dan Solomon
“Either write something worth reading or do something worth writing about”. Benjamin Franklin
“You can’t expect to just write and have visitors come to you-that’s too passive”. Anita Campbell
“Good content should be at the heart of your strategy, but it is equally important to keep the display context of that content in mind as well”. Tim Frick
“Hyperlinks are the twenty-first-century equivalent of the name-dropper”. Chris Brogan and Julien Smith.
“Smartphones are reinventing the connection between companies and their customers”. Rich Miner
“Understand the key factors in the math behind viral marketing, and use those to figure out what it takes to get viral growth”. David Skok
“In this age of microblogging and two-second sound bites, almost no one has the attention span, or time, to read more than a few sentences”. Tim Frick
“It no longer makes economic sense to send an advertising message to the many in hope of persuading the few”. M. Lawrance Light

Keep Updating your Mailing Lists

It is a fact that email marketing is tied to results, and with no results no campaign is worth it.
We offer 3 simple recommendations so you can make maintenance to your databases:
1. Keep the database up to date. After making a post, delete all bounces (or correct) and block the unsubscribe.
2. Dispose of old contacts. Working with ancient contacts can bring very bad results. The rate of delivery and the openings may be minimal and their objectives might not be fulfilled.
3. Practice segmentation. Create different segments based on openings and clicks.
And of course, grow your database continuously. Never forget the subscription form as an entry point for new subscribers.

Make sure your delivery rate does not fall

Many people may have a lot of work to do in this area, but even if your rates have stayed relatively unchanged, there are still major opportunities to improve your deliverability and increase revenue.
Here is how:
Stay ahead of the deliverability curve — The rules of deliverability are complex and always changing. The constant cat and mouse game between spammers, internet service providers and spam filtering companies ensure that there will always be new methods to sort the good senders from the bad ones.
Analyze your deliverability data — Deliverability decisions are data driven, and it can be challenging to find out exactly why you’re seeing inbox failure. Doing deeper analysis on your subscriber engagement data can yield huge results. For example, some segments of your subscribers may be more tolerant of higher frequency where others may not.
Monitor your reputation — It sounds simple, but in most cases managing one’s email marketing reputation is not that straightforward. Remember, it’s the marketer’s job to manage his or her own sending behavior since most deliverability issues occur from a breakdown in subscriber engagement and feedback.


Get our Newsletter

Stay updated with the latest  Email Marketing trends

EmailBrain in Facebook EmailBrain in Twitter EmailBrain in Youtube EmailBrain in Pinterest EmailBrain in Instagram EmailBrain in Google+

EmailBrain - DMA
TRUSTe online privacy certification
EmailBrain - ESPC