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Make sure your delivery rate does not fall

 
Many people may have a lot of work to do in this area, but even if your rates have stayed relatively unchanged, there are still major opportunities to improve your deliverability and increase revenue.
 
Here is how:
 
Stay ahead of the deliverability curve — The rules of deliverability are complex and always changing. The constant cat and mouse game between spammers, internet service providers and spam filtering companies ensure that there will always be new methods to sort the good senders from the bad ones.
 
Analyze your deliverability data — Deliverability decisions are data driven, and it can be challenging to find out exactly why you’re seeing inbox failure. Doing deeper analysis on your subscriber engagement data can yield huge results. For example, some segments of your subscribers may be more tolerant of higher frequency where others may not.
 
Monitor your reputation — It sounds simple, but in most cases managing one’s email marketing reputation is not that straightforward. Remember, it’s the marketer’s job to manage his or her own sending behavior since most deliverability issues occur from a breakdown in subscriber engagement and feedback.
 
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Why use Emailbrain?

 
We know how important it is for you to connect in the most important and cost-effective ways. If you have been contemplating subscribing to an Emailbrain Account, but you’re not so sure why, then this is your reason: To ake advantage of our expertise and further extend your achievement level!!!
 
Our powerful mobile and email marketing campaigns can be adapted for your specific demographic or activity. We know that mobile drives engagement through email, just take a look around – how many of the people you see on their smartphones do you think are opening mail? Too many...
 
Emailbrain offers you even more than 100 templates there’s no reason for not using Emailbrain.
 
Email is most definitely here to stay; it’s getting smarter, responsive and interactive by the day and will continue to drive future sales and engagement.
 
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Building your Newsletters

For the creation of your newsletters, you have several options of how to create them so they can look very professional and always be catchy. Here we give you several options of programs that you can use to create your email marketing newsletters:

• Dreamweaver: Excellent to create HTML and build your newsletters.

• Fireworks and Photoshop: For the creation of the sketch these are the ideal tools. Even once finalized and approved the design, you can generate HTML that will help the final construction.

• Email Standards Project: This web site is definitely the ultimate for any inconvenience mail programs.

• Inline Styler: if you have designed your newsletters with CSS styles in the header of the HTML, you can transfer them to inline styles.

• Emailbrain Editor: With our editor you can select a template and modify it to your style.

• Designed by a professional: in Emailbrain we have professionals who can create your newsletter design based on your needs. For more information click here.

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Should you change your newsletter’s sending address often?

 
We often have customers asking us if it is a good idea to change the from address when they are about to send their newsletter. So here are some pointers that you should consider before changing your from email address.
 
- Most of your customers are probably already used to receiving email from you and the last thing your subscribers want is to start  getting emails from an address that doesn’t make any sense to them. Using an email  address that contains your company’s name and that goes along with the content that is delivered from it will set users expectations, lower complaints and keep engagement up.
-  ISPs develop and maintain reputations for send from addresses. Always try to use an email address that has a good reputation with ISPs and try not to change it so that you can build reputation.  If you need to switch do it slowly this will lessen the risk of causing  deliverability issues from a quick switch.
-  If you have multiple mail streams to manage, you can separate the send from address. Some do this by using the domain or sub-domains of their email address.
 
Last but not least,  plan on telling your subscribers on your mailing list ahead of time that the send from email  will be changing.  This will ensure that your customers knows that the change is coming and they will watch for it.  Always, ask them to add you to their address book to avoid your emails being received as SPAM.
 
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It is all about good service

 
Last night I was cleaning my inbox from all those unwanted emails, that I’m sure we all received, and realize that not many marketers take the time to thank their clients for their business.  We as marketers are so focus on selling that we forget that besides giving out discounts what really gets a person to buy is the level of service a company provides. 
 
So from now on we recommend that you should include in your marketing mix, campaigns that develop customer loyalty. Loyalty campaigns will separate your emails from the bunch and will transcend the level of support that you currently offer to your customers, to your promotions.
 
Always consider your audiences when creating the campaign because knowing who your clients are, it’s what separates you from those who give meaningless thanks. It shows that your company actually cares.
 
With that tough in mind, don’t forget to thank your customers this holiday season for being your loyal customers and subscribers. Remember marketing campaigns are all about building long term relationships with your customers.
 
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You should take your reader’s opinion more seriously than your own...

 
In general, people will unsubscribe quietly and without logging any complaints, despite all of your hard work to keep them satisfied. When this happens you need to take the opportunity to solicit feedback from them and act on it.
 
You must understand that talking to a disgruntled reader who has opted out probably won’t help you save that email recipient, but it may help you prevent future subscribers from leaving your list.
 
A subscriber that you do not pay attention to, is a subscriber that you will lose; which is why you need to take  all campaign feedback you get seriously, and also try to do surveys, while they still have that person’s attention. A little remedial communication is always a lot easier than getting someone back onto your list after they’ve left.
 
 
 
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How to do great Email Marketing

Make sure you build a legitimate list of contacts, permission provides a foundation for delivering value, because the people on your address list are interested in the emails you send, so what you really want is the biggest possible list of individuals who have asked to hear about what you offer, and not just a lot of random email addresses. Also, choose a great ESP such as Emailbrain for your needs: An ESP (Email Service Provider) hosts email marketing software online, which is specifically optimized to do the heavy-lifting for bulk newsletter sending. Before you start emailing, it’s vital that you choose the best choose the best ESP for your business.

Do not forget that it is also important to target your data and that sending irrelevant or generic emails can be risky, as these may provoke recipients to ignore your messages or mark them as spam. Since subscribers have individual likes, as your list grows it becomes important to identify groups that share similar interests and use segmentation (the practice of clustering addresses) to improve your results, by sending appealing content targeted to their specific wants.

Also, it is important to design your newsletters With Mobile in Mind, with email inboxes more crowded than ever, at least half of the battle is in finding ways to stand out from the masses with the quality of your design. Make sure to add a clear unsubscribe link, spam complaints can have a disastrous effect on your sender reputation. Unfortunately, even when people have explicitly signed up for an email they may still use the “report spam” button. Some readers even use the report spam button instead of going through the proper unsubscribe process, since both tactics have the same outcome for them.

Always write an appealing subject line and increase your open rate. By writing a subject line is a very important element of your communications strategy that you shouldn’t leave until deadlines are looming. These first few characters are the doorstep to your emailing success; since it’s all you have to entice readers to open your message. Since a subject line should distill the essence of an email, consider writing it first, as this will help keep your content from straying off topic.

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