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Important Tips to Create a Better Newsletter

1. Design for the preview pane-The human eye normally scans an email from the left top corner to the right top corner and then down.

So, it’s a good idea to have a graphic  banner for visual impact, but it should not be  too large. That is why you  should try to get the main idea of your message as close to the upper left corner of your email, so it can be visible in the preview pane, without the reader needing to scroll down.

2.The background color- If you wish to use an image in the background of your design, just keep in mind that some email providers are not compatible with having a background, that is why we recommend not to use background images, that way your newsletter can look exactly how you want the client to see it.

3. A link could save the day- It is a wonderful idea to provide a link based on your website, because even though you may put great efforts in your newsletter, there could be visualization problems.

This will allow your clients to see the newsletter on the browser if they cannot see it in their inbox.

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Great Customer Service!

In order to achieve a good understanding of your customer’s needs you would have to consider the following:

Compromise: Offer second to none and personalized customer service that is above and beyond to what your clients expect will make your company more successful.

Listen to your clients: All companies, even if they are small companies or large corporations, must listen to what they clients want and have to say. It is recommended to find out what is important for them, what influences their decisions, and how you could help them at the time of making a decision, when they are ready to make a purchase.

Analyze: Is your newsletter having the success you expected?   You could understand your subscribers much better if you know what they think of your information, if they find it useful or not. Send them a survey, or ask them what they think of the information your currently send them.

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New Email Validation Policy disrupts the usual workflow on legitimate mailing list sends

All free email providers have begun executing a stricter email policy that potentially could result in your newsletters landing up in the spam folder or being returned to you as bounced mail.

If you're already sending through Emailbrain, you already enjoy a much higher success rate at having your emails delivered – because we ensure optimal deliverability with feedback loops and we're a member of ReturnPath.

However, if you send your emails from a personal free email address, your newsletter send will look fraudulent—even if it is not—due to the changes implemented by free email providers.

These changes will affect receiving servers that comply with DMARC policies, including Gmail, Hotmail, Yahoo, AOL and others.

Domain-based Message Authentication, Reporting and Conformance, or DMARC validation for short, is used by receiving inboxes.

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Write down your goals for each specific campaign

It is really motivating to work towards a goal that you have set up. A goal should be SMART. Specific, Motivating, Attainable, Relevant and Timely.

Make sure you create a campaign that is specially designed to get people that haven’t opened their email in a while to interact. Think about including new and stimulating ‘from names’, great  subject lines, pre-headers, preview pane design and all elements to re-active that interaction-lagging subscriber

All email marketers have goals to reach. Even if the goals aren’t written down (yet). Email marketers want new subscribers to sign-up, they want to increase sales or stimulate customer loyalty. Or even measure their impact through the more simple metrics in life such as increasing email opens and click- throughs. Make sure you write down your goals and follow them through! It is a great way to measure your work!

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Email Marketing terms can look similar, but pay close attention!

 
Email Delivery is one of the most important topics in Email marketing, and it is calculated by taking the total number of emails that you have sent and then deducting the ones that bounced or were rejected. In other words, this is the number of emails that actually appeared in your subscribers’ inboxes compared to the number that you’ve sent.
 
Email Deliverability refers to the ability of any given email to be delivered properly. It’s about ensuring bulk messages are delivered to the inbox and aren’t blocked or rerouted by spam filters. Neglecting email deliverability is a surefire way to worsen the any campaign issues you might already be having, because these messages could equally end up in the inbox, in someone’s junk folder, or be blocked by spam filters. People often mistake the terms such as email deliverability and email delivery, using them interchangeably, when in fact they are two are extremely different. This tends to cause some confusion when people analyze emailing reports, which means some users may not even be figuring their success rates correctly.
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Keep Updating your Mailing Lists

 
It is a fact that email marketing is tied to results, and with no results no campaign is worth it.
 
We offer 3 simple recommendations so you can make maintenance to your databases:
 
1. Keep the database up to date. After making a post, delete all bounces (or correct) and block the unsubscribe.
2. Dispose of old contacts. Working with ancient contacts can bring very bad results. The rate of delivery and the openings may be minimal and their objectives might not be fulfilled.
3. Practice segmentation. Create different segments based on openings and clicks.
And of course, grow your database continuously. Never forget the subscription form as an entry point for new subscribers.
 
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