Email Marketing Blog

4 Ways to Increase your Subscribers

One of the main goals of Email  Marketing is growing your subscriber list every day. This way, your product and /or service will be better known, and sales will increase .

Here we give some recommendations on  how to obtain and/or increase your subscribers:

1. Subscription Form : Include this form in all your websites and in your newsletters . A way to place your subscription form is using a pop "pop up " and when proceeds to close the window on your website or navigate to another page , offer the option to register their email in a popup window .

2 . Business Card: In the business card of your company invite people to visit your website, to sign up to your newsletter and receive the latest news Your business card should always be at events, fairs, meetings or other events you participate in.

3 . Signature on emails : Include a link to the subscription form in the signature of your emails . Also, have other coworkers include it as most of the time everyone has different customers. You can put a sentence like : Want to be part of our contact list ? Click here to join.

4 . Referrals : Ask your current subscribers to invite their contacts to be part of your list , and if they do give them a discount and / or a gift as an incentive


Growing your Email Subscribers

The mailing list is the most important element in the success of your email marketing campaigns. If you can convert visits to your website and social pages into lasting relationships via email, the chances of retaining customers are much greater.
A permission-based list built by yourself always yields the best results, since you’re providing people with content that’s relevant and interesting to them. Here are 4 key principles and practices to help you build a responsive list of addresses:
1) Offer a sign-up form on your website and blog for your email newsletter: The very obvious and most important example of when you have someone’s interest is when he or she visits your website. So feature a newsletter sign-up form in a prominent position on every page, including text that:
•    Clearly states that this is a sign-up form for getting email;
•    Describes the benefits of being a newsletter subscriber; and
•    Indicates how often email will arrive.
2) Integrate sign-ups with other website interactions: If the ideal time to invite someone to join your list is when they’ve shown interest in your brand, it makes sense to build a sign-up opportunity into all your online processes. For example, whenever people:
•    Register for an event or webinar on your website;
•    Go through the payment process for a product or service; or
•    Enter an online competition or complete a survey.
3) Encourage sign-ups via social media: Consumers also interact with your company online outside of your website. Encourage social media contacts to sign up for your html newsletter, to provide a more effective channel for direct promotional efforts.
•    Send tweet invitations to followers to sign up to see the next publication of your newsletter;
•    Embed your email sign-up form on your Facebook page; and
•    Ensure your social media messages contain information about offers that are only sent to email subscribers. Exclusivity is a powerful incentive to join a list.
4) Work with partners: Find related businesses whose products or services are complementary to yours and ask if they’ll add your newsletter to their opt-in form. Do trade offers, adding an extra registration check-box so people can subscribe to your list and your partner’s bulk email marketing list at the same time.

Why do your subscribers unsubscribe?

When a client unsubscribes, it usually happens for a specific reason, and finding out the cause can be the solution to prevent future unsubcribes. Here we give some reasons why your clients unsubscribe:

  • Sends that are too often

There is nothing more annoying than receiving too many emails from a sender. For this reason, you should send a in moderate manner , let your customers eagerly wait for your newsletter .

  • Using lists that are not opt-in

If your recipients are not opt -in, Email Marketing is not for you . Rented or purchased lists will give a high rate of unopened emails and unsubscribes.

  • Poor Content

The content provided through a newsletter should fascinate the recipient, it should inform, and should meet and fulfill their needs . If a subscriber has signed up to be on your list, it is because they want to receive quality content.

  • Loss of confidence

When you create your newsletter most of the time you put your website or landing page, where you will find more information of the product /service or news. So this page should be a page that your clients can trust , with specific information because if the page does not look good , does not open or has incorrect information, most likely your customers will stop believing in you.

  • The sender is unknown

If you send email campaigns to your recipients , you must make clear to them who is emailing them, and why. The name , email and the domain must be very clear and known to them.


More Email Marketing Tips!

•  Be brief , clear and to the point .

•  Find out what the best way to approach your reader is , we advise you to reach them  in a very respectful, direct, and prudent way , without being aggressive when speaking of offers.

•  Since the subject line is the first thing your clients see in your newsletter, make sure it makes an impact on them as soon as they see it.

•  Always sign your newsletter, put the company information, contact information etc. ..

•  Finally and most importantly, check your spelling ... This says a lot about your company if you send a newsletter with errors, it will make you look really bad.


Make your newsletters reach your Client’s Inbox

• Every time you send a newsletter, make sure the sender address is known, and that it is recognized by your recipients.
• A simple template in HTML is much more appealing than a template overloaded with images and graphics. It is important that the newsletters are made easy to read, without making it overwhelming and hard for your recipients to understand.
• Keep the text of the newsletter under 500 words, always trying to be brief and specific.
• End your writing with a call to action, it is better to have only one for each email sent and make sure that it is very well thought out, remember that the call is the main trigger to increase your conversion rates.

Eliminate bad entries

The next thing you can do is to search for and correct simple data entry mistakes like misspelled domains (,, etc.) for example.
Having a few of these is quite normal, but if you are finding many bad domains then you may want to try and determine how those addresses got onto your list.
Do you have data capture issues? What can you do to eliminate the possibility of bad domains making it on to your database? Perhaps include reminder text on your signup form for subscribers to double check their entries, or add another email address field that gets recorded on a separate list, to cross-compare the entries when you are doing list hygiene checks.

8 Brief Reasons for Using Email Marketing

1. Low Costs
2. To perform detailed monitoring of newsletters sent , so you can see the results of the campaign.
3. Easy to use
4. Efficient contact management and creation of lists .
5. Improves communication with your customers.
6. Helps increase sales.
7. Helps you increase the number of potential customers.
8 . No limits on the amount of information you put in your newsletter .


Would you like to Schedule your Email Campaigns?

This is what to do: By using the Advanced Mail Tab at the top of your screen proceed to the Sending Menu and then on to the TriggerMail/ Autoresponders submenu (Under Advanced Sending Options). This menu houses all the different Autoresponders we have available, proceed to the second option: "Schedule Triggers" and click the add button on the right to begin the Scheduled Send Setup. Here you can do anything from scheduling emails to be sent, to setting up automated responses for specific enquiries from your website or social media platform.


More Information on Opt-In Email Addresses

One of the biggest factors of email marketing success is to have all of your emails opt-in. You may be wondering what opt-in means, here is the explanation:
Opt-in is the act of agreeing by email or any other means to receive emails, or to give a particular individual permission to send you emails. There are several types of verification and some are more complex than others. Some people use double opt-in, which is when you subscribe you get an email with a link  that you must click on to ensure the existence of the recipient.
Companies that follow anti-spam rules and have opt-in forms see that their campaigns generate better open rates and receive less unsubscribes. Let’s do a quick comparison of opt-in vs. not opt-in.
When emails are Opt-in:
1. Great chance that your subscribers will open their emails.
2. Great willingness to share content.
3. Positive attitude towards your company.
When emails are not Opt-in:
1. Great possibility of your clients not opening your emails.
2. Recipients will not read your messages.
3. They might even  decide to never do business with you.


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