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The future of SEO will focus on the extraction of all available information on the contents of the Websites to serve on a segmented basis. Following this line, try that your website makes sense and has a meaning and is able to answer questions of your target, giving meaning to each specific phrase.
At the same time, the SEO will be predictive because the browser of the users will be able to anticipate what they want, providing that future information before they know they are going to need it.
If you want to position yourself as one who knows the need for information and can solve it, point to your Inbound Marketing strategy to respond to the concerns of your users and get ahead of what they are looking for.
By focusing your strategy of Attraction Marketing this way , you'll see your search engine visibility increases and you can monetize your investment in SEO. Remember that social media will be your allies to amplify the promotion of your quality content.