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Important Definitions related to Email Marketing

Important Definitions related to Email Marketing

Click through Rate (CTR)
CTR is an indicator of response to a given email message. It is measured by the percentage of recipients that click on a link enclosed in the email. To determine the click through rate, you divide the number of responses by the number of emails opened and multiply the result by 100 to express it as a percentage.
 
Confirmed Opt In (or Double Opt In)
This formula of obtaining permission to send email messages and/or campaigns requires that the subscriber confirms his subscription by clicking on a confirmation link or by replying to a confirmation email, before you include them in your opt in list. See also: Double Opt in.
 
Database
A database is an organized collection of information stored in a computer, which can be accessed and consulted in different ways. In terms of email marketing, your database is the software where you store your records, forms and lists. There are numerous forms of databases, including MS Excel, Outlook, Outlook Express, Netscape, Oracle, and Sybase.
 
Double Opt In
“Double opt in” or “Confirmed opt in” is a means of additional security that consists in requiring that email accounts are first opened and later verified by means of a validation message via email that only the person who has access to the account can respond to. Double opt in is regarded as the gold standard for secure email marketing. (See also: Confirmed Opt in)
 
Email Campaign
When you build an email and send it to your recipients using EmailBrain this is defined as an email campaign. Your campaign may be a newsletter or may consist of offers. Some marketers may define a campaign as a series of email messages using a common theme, but in the EmailBrain system, any email sent is classified as a campaign.

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Building your Newsletters

Building your Newsletters

For the creation of your newsletters, you have several options of how to create them so they can look very professional and always be catchy. Here we give you several options of programs that you can use to create your email marketing newsletters:

• Dreamweaver: Excellent to create HTML and build your newsletters.

• Fireworks and Photoshop: For the creation of the sketch these are the ideal tools. Even once finalized and approved the design, you can generate HTML that will help the final construction.

• Email Standards Project: This web site is definitely the ultimate for any inconvenience mail programs.

• Inline Styler: if you have designed your newsletters with CSS styles in the header of the HTML, you can transfer them to inline styles.

• Emailbrain Editor: With our editor you can select a template and modify it to your style.

• Designed by a professional: in Emailbrain we have professionals who can create your newsletter design based on your needs. For more information click here.

 

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End of the moth promotion - January 2015 - Trial Accounts

Register for any plan greater than 10,000 credits a month or any bi-annual plan, and receive a Personalized Template at no cost!*
(Regular Price $299)


Would you like to send out an Email Marketing message to your customers?

Let our Graphic Design Team create a Personalized Template exclusively for your company. Estimated Time: 2-5 business days.

Tables can be arranged to your liking or need and the template is fully editable.

All logos, images and text to be used in the template must be provided by you in order to comply with copyright laws.

Take advantage of this promotion and save USD$299.00!

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End of the moth promotion - January 2015 - Paying Accounts

Upgrade your existing plan, to any plan greater than 10,000 credits per month or to a bi-annual plan, and get a Personalized Template at no cost! (Regular Price $299)

Would you like to send out an Email Marketing message to your customers?

Let our Graphic Design Team create a Personalized Template exclusively for your company. Estimated Time: 2-5 business days.

Tables can be arranged to your liking or need and the template is fully editable.

All logos, images and text to be used in the template must be provided by you in order to comply with copyright laws.

To buy, simply go to your account at the top right hand corner and click on Account, a menu opens up, and then click on Upgrade your plan in the account men. Please check to see that it was successfully upgraded after completing the change.

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We make sure we protect our Client’s Information

 

We make sure we protect our Client’s Information

The security of our client’s information is very important to us.
 
To Emailbrain, security is very important and it is essential for us to protect the information of our customers and make our email marketing application very safe. Therefore, Emailbrain does the following:
 
• When exporting a database, mailing list, statistics or invoices it is done by sending an email to the owner of the user account. That way, if someone accesses your account with bad intentions and tries to export the information to a different email address, it will be unsuccessful.
• We have a password change mechanism from the user profile.
• We have a log where all accesses are logged.
• It records the IP, the date, the time and details of each action occurred in the accounts.
• Our API is restricted for use exclusively from an IP or a range of IP’s. Similarly, the API has a different password to access the account.
• We have a recycle bin, which holds newsletters and contact lists for a few days if they are to be rescued, it empties automatically every Sunday.
• Client’s password changes every 3 months or if it is suspected that the password has been obtained by a third party, we recommend immediate replacement.

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Interesting Email Marketing Quotes

Interesting Email Marketing Quotes

“One of our customers recently summed it up well by telling us that for them Social Media was shinny but email was money”. Marie Moynihan
 
“When you combine dynamic imaging with real-time data you’ll see the true power of dynamic imaging. You can use Facebook likes and Twitter counters with the exact number of likes and tweets on the moment of opening the e-mail”. Ronald Dubbeldam
 
“To create, execute and automate highly dynamic campaigns across all the key interactive channels – email, mobile, social and the web”. Simon Robinson
 
“Understand why and how your audience uses technology and then start trying to align your communication efforts”. Brian Reich and Dan Solomon
 
“Either write something worth reading or do something worth writing about”. Benjamin Franklin
 
“You can’t expect to just write and have visitors come to you-that’s too passive”. Anita Campbell
 
“Good content should be at the heart of your strategy, but it is equally important to keep the display context of that content in mind as well”. Tim Frick
 
“Hyperlinks are the twenty-first-century equivalent of the name-dropper”. Chris Brogan and Julien Smith.
 
“Smartphones are reinventing the connection between companies and their customers”. Rich Miner
 
“Understand the key factors in the math behind viral marketing, and use those to figure out what it takes to get viral growth”. David Skok
 
“In this age of microblogging and two-second sound bites, almost no one has the attention span, or time, to read more than a few sentences”. Tim Frick
 
“It no longer makes economic sense to send an advertising message to the many in hope of persuading the few”. M. Lawrance Light

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Use a Template

Use a Template

You may think it is logical to have to use a template for your newsletters , but believe it or not there are still people who do not use it and believe that with using a background color is sufficient . So we give a few reasons why you should use a template in your email marketing campaigns:

  • - Your customers will recognize the newsletter.
  • - Your customers will know what to expect.
  • - It will give  organization and professionalism to your newsletter .
  • - When you are editing your newsletter each week / month, it will be much easier and faster to edit.


Finally, I advice having a standard template to use most of the time , but also have a special occasion alternative template in order to show a little creativity and customization.

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How to create successful Marketing Campaigns

How to create successful Marketing Campaigns

Make sure you use the subscription form feature that EmailBrain offers . Also, be sure to post it on your website where it is very visible. Do not just put it on the home page of your website, put it in all pages of your website if possible.

EmailBrain also provides you with the feature called ” forward to a friend” , so if your customers see that your information is interesting, they can forward it to your friends . Once these friends receive it and really see that they are interested, they can sign up to be on your list.

Encourage your customers to register on your list by giving something back . It may be giving them the option to enter or raffle , or by letting them know that they will receive benefits like discounts and /or promotions.

Use an appropriate amount of fields in your subscription form . Doing it too long , will make your customer leave .

Educate your customers or future customers using different media such as Facebook , Twitter , Blogs and Articles , so your customers can know how to follow you and being updated with latest events of your company.

Make sure you have a privacy policy on your website . This way you can assure your customers that their information will not be given to third parties.

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Create your Email Marketing Campaign based on your Reports and Statistics

 
The section of reports and statistics can be helpful when creating your email marketing campaigns. Here are two reasons of why:
 
1. Be aware  of the unsubscribes and the frequency that they occur in
The main reasons for which your customers can unsubscribe: They are not registered to your list, the newsletters  are not of their  interest or they are receiving many newsletters. Choose a delivery schedule and stick to it. Send regular newsletters and alter them with offers. In addition, make sure your content is relevant.
 
2. Consider open rates to find the most loyal customers
Getting a high level of openness shows that customers are committed to what is sent to them and recognizes your address. You can target these clients that are more loyal to specific marketing campaigns. Check your open rates of recent months and send a special offer for those customers. Due to high rates in the past, these clients are certain to open the newsletters.
 
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How to create the appropriate content of your Newsletter

 
You must dedicate a lot of time on building your newsletter content. In order for your email marketing efforts to be effective, you must be very consistent. So what is the easiest and fastest way to build your email marketing content?
 
1. Keep it short and simple- It is better to create a newsletter that captures your recipient’s attention, and it does not necessarily have to be long. It is ok to search for information on the internet on the topic you want to talk about and expose yourself to more ideas and facts. (Always mention the source where you gathered the information from, and you should always add your personal thoughts to it).
 
2. Always create a brief draft- in order to keep your key ideas alive, make sure you make an outline with the important things that you do not want to forget later on. Once you have an outline, it is very easy to come up with the whole newsletter or blog posting.
 
3. It is important to talk about the industry in general as well as your company too. Many companies focus on talking at all times on their company rather than the industry, and it is ok to talk about your company, but you should always add as a complement tips and facts on the trends and direction that the industry is going, that will engage the reader even more.
 
4. Use email marketing as a bridge to your old communications or postings,. It is ok to write a blog on different things such as  your old articles, your old blogs, and even link your new newsletters from things that you previously used.
 
 
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