Measure Results

In Email Marketing, it is extremely important to measure the results of your campaigns in order to know if what you are doing is correct or if you should change your strategy. You should ask yourself when you are reviewing reports and statistics the following:
• What kind of newsletters are my clients opening more? Informational / promotional
• At what time do they get opened more?
• What geographic location is more responsive to my content?
• Are they clicking more on a specific topic?
• How many emails were opened?
• Were there any forwards?


Spell Check your Newsletters

It is very important that you always check and spell check your newsletters, as any errors on your newsletters may discredit you, and there really is no excuse for that.
One of the main things you can do is to open a new email message in an editable window which has the spell check feature enabled.
A couple of negatives to be taken into account when using spell check are:
 1. A spell checker cannot correct it in the pictures, so this, you will have to do it yourself.
 2. Neither it distinguishes between words that sound alike but are spelled different. So you should also carefully review this.

Send your clients a note on their Birthday

Everyone loves to receive birthday gifts, and many companies are smart to take this opportunity to send birthday wishes via email and make them feel they are appreciated and important. However, some are better than others, and I wanted to mention some examples.
 As mentioned before, the best thing is to get birthday gifts, and definitely get something for free. So there are some restaurants that are extremely generous, they send you and e-card birthday note and tell you that you get dessert or a free entree at the restaurant.
 The e-mail is personalized with the birthdate and  person’s name and signed by the manager. This offer may seem extravagant, but nobody gets to eat for their birthday alone, so I’m sure it’s worth giving away.


4 reasons to prefer Email Marketing

Here are four reasons why you should prefer email marketing:
1. People like to receive emails
Research has shown that buyers say they are willing to buy more  products or services if they receive emails with information and / or promotion from their suppliers.
2. Help to stay competitive
Keeping customers informed, helps keep them up to date on what you do and offer.  It is an excellent channel for contact, without being in a face to face conversation.
3. Easy Segmenting
You can decide who you want to send your emails to and send it right away if you wish. By segmenting your lists you can know who responded to a particular message and how they can buy more, based on the interest they show.
4. Email marketing is very inexpensive
This type of marketing is one of the most economical means today. Make sure you know how to use it  and not abuse the trust your customers give you.

Adding symbols to the Subject Line

All of those who use email marketing know that the subject line is a fundamental part of the campaigns  you are sending. Since the subject line helps you increase the open rate and helps you achieve your goals.
One way to tell if a subject line works better than another is by using our feature A / B Testing. This test automatically detects which of the two test sends you performed were more successful and received more openings.
Our marketing team here in Emailbrain proceeded to try what would happen if we included symbols in the subject line.
It was concluded that some of the symbols used in the test gave positive results. These are the symbols that received a high level of openness: ♥ ♠ ♣ ♦ ☀ ☂ ★ ☆ ☚ ☛
But remember that just because we tell you  that these symbols gave a high rate of opens, it does not mean that it will necessarily happen to you, always try to analyze the results. See what is best for your campaigns and likewise if you are sending serious newsletter it is not recommended to include symbols.



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