It is a really smart idea to use Email Marketing, as your main Marketing Strategy. Not only because it is really inexpensive but also because it gives great results.
All our clients are obviously using Email Marketing, and what I want to suggest is that you take full advantage of this tool. You must tell yourself: How can I do this if I am already engaged in Email Marketing? Well, the best way to do this is to make sure that everytime you send out a newsletter, you use all the features that Emailbrain offers you such as segmenting, so you can send the newsletter to all the people that wish to receive the information.
Also, always update the content of your newsletters, and try to make them the most interesting as possible. The time you spend in creating your newsletter, will be totally worth it.
Advantages of using Emailbrain as your ESP are that we can offer you features that will be really important at the time of sending out your campaign such as a dedicated ip, and a dedicated server, we will place the unsubscribe link in the footer of your emails, and in the top too if you would like that option, we will take care of your hardbounces, and softbounces, we can offer you full reports and statistics, with your open rate, unsubscribe rate, bounce rate, click through rate, we are whilisted with major IPSs, and also we have google analytics integration, and an API integration as well.
So we encourage you to take advantage of Email Marketing since the ROI is so high.