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Ways to increase your subscribers

Ways to increase your subscribers

One of the main goals of email marketing is that our subscriber list grows every day. This way the product or service will be more known, and sales will  increase. So although I know that we have already discussed this issue in the past, today I wanted to share with you some new ideas on how to collect new subscribers, and also I will mention the ideas that I had given you.

1. Send to a friend: Always include this option, because if your newsletter is really interesting I can assure you that more than one person will re-send it to someone who is not on your list. This new contact will most likely sign up to your list.

2. Subscription Form: Include this form on all websites and in your newsletter.

3. Business Card: On your company’s business card, invite people to visit their website, to sign up to their newsletter and receive the latest news.

4. Personal contacts / business: Send an email from your e-mail to personal contacts and business contacts, inviting them to register for your mailing list on your subscription form.

5. Pop-Up Messages: When someone finished visiting your website and proceed to close the window or navigate to another page, offer the option of filing your mail in a popup.

6. Telemarketing: There are companies that specialize in doing this or you can ask someone from your company to do so. Call your current and past clients and ask for their email in order to register for the mailing list.

7. Signature in e-mails: Include a link to the subscription form in the signature of your emails. Also ask your other co-workers to include it because most of the time you all have different customers. You can put a sentence like: Do you want to be part of our contact list? Click here to join.

8. Referrals: Ask your current subscribers to invite their contacts to be part of your list, and if they do, you can give you a discount or a gift.

9. Events: You can get people to sign up to your list, in the events you will participate in, or you can invite people you talk to, to be part of your list, you can give them the business card or you can create a flyer with this information.

10. Discount Offer: You can give special discounts to people who register their list for the first time.

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Unsubscribers and Spam

 It is vital that you pay attention to the percentage of unsubscribers and spam.

Constantly review emails sent before and have had low performance on these two points: unsubscribers and spam. Consider what could have caused a low percentage of recipients. To do this I recommend you do the following:

• Make time to discover what topics are of interest to its subscribers.

• Send a survey of various topics and interests and give them the opportunity to write their topics of interest. You may also ask them the reasons why they would unsubscribe to your list, so you can analyze more thoroughly why the other readers did.

Remember that if your percentage of spam is high, your emails can start being blocked. So make sure your lists are all opt-in, follow the basic standards when creating your newsletters and remember not to buy databases.

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Never Promise your Subscribers Something that you will Never Meet....

Good morning to all!!!

As you all know today the world cup has started, and we want to be part of the world cup celebration. So simply comment in our Facebook/Twitter page who you think will win the world cup, and in one month we will give the winners 2,000 XC for FREE! If you comment back with more than one country we will only take in account the first option you gave. So let the bets begging!

 2010_logo_large

If you have your contacts/customers register to your mailing lists to receive information from you, send only information about you and the information you promised that you will send them. They do not start sending advertising other companies, or information that is not related to your company or information that they did not ask from your company.

If you promise a newsletter of your products / services send them this newsletter. If you promise a discount every 15 days, send these newsletters discount every 15 days.

Always follow what you say and so customers know that your company is serious and has a commitment.

Have a great weekend, and remember to  comment saying who you believe the winner will be in the south africa 2010 world cup!

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12 points to take into account

Today, I would like  to share with you 12 points that for me are very important when making email marketing campaigns, there are short but certainly very helpful if you follow them:

1. Add your website

 2. Always include the link to unsubscribe / subscribe / forward to a friend. (Emailbrain does this for you by default)

3. Be consistent in your sends.

4. Use templates

5. Use flashy subject lines

6. Use from names / emails that are recognized by recipients.

7. Personalize

8. Make promotions

9. Create interesting links

10. Use auto-responders

11. Do not use red in your text

12. Avoid being seen as spam

Have a great remaning of the week!!!

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Some Tips

The best advice I can give for your email marketing campaign is that they must keep your newsletters entertaining, understandable and fun. Always remember to include your website (if you have one) in your newsletters, that way if your readers want to know more about your company, they can click and go to your website.

If you really want to keep your customers continually buying yourr products / services, create a strategy, such as:

• Discounts

• Free Shipping

• Gifts

You can also make your current customers recommend new customers and also give prizes / discounts for each customer they refer (Like a referral program). This is also a good strategy to grow your database.

So it's really simple to keep your customers happy, and if they are happy, that will benefit you in all ways.

So keep your newsletter updated, easy to understand, entertaining and make good deals so your clients can take advantage of them and purchase from you!

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Research your product / service thoroughly and regularly

Keeping up is very important, and this can put you ahead of your competition. To do this, make sure you investigate for websites that relate to your product / service. Pay attention if new developments are coming and always try to see if there are new things in the market or if your company is offering the latest and most innovative product.

. Ask yourself these questions when looking at the websites: •. What is the major tone of the other sites? • What are they doing, and what strategy are they using in order to be successful? • What news is being discussed on a daily, weekly or even monthly basis? To research requires considerable time, but it helps to differentiate itself from those who have not done so. Over time, the research you do will gain more visitors. It is also recommended adapting some of the techniques of others if you think you can benefit, but do not be afraid to wear your own style / taste.

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