Menu

The best time to send out your newsletters

Based on our experience, and on our client's experiences, the best days to send out your newsletters are Tuesdays and Wednesdays. Why? Let me explain:

Mondays people are just coming back from the weekend, and they probably have lots of emails to check, so they will only read the really important ones and eliminate the rest. Thursdays people are in a rush to turn-in reports, or important things that are due at the end of the week. Lastly, Fridays everyone will want to rest of  a really hard week, and are anxiously waiting for the weekend.

When is the best time to send out your emails? According to Matt O' Laughlin, Marketing Business Analyst Act LLC, it shows that the best time to send out the emails is between 8am and 9am. In the studies that he made, it showed the majority of the clicks were made that timeframe.

You can see when the best time to send it is for you. Simply look at the statistics that have and compare which days you have sent out, and at what times you have been sent. That way you will be able to see when the best results are.

Read more...

Sending good newsletters means having a good relationship with your clients.

When you start sending interesting newsletters to you clients, most probably it is because you wish to have a good, lasting relationship with them. Or Am I wrong? So, in order for that to happen, you should always try to give the most accurate and complete information possible.

Here are some tips so you can send great newsletters, and maintain good relationships with your clients:

1. Personalize your newsletters: A greeting can make the difference. Starting your newsletter, with Hi Maria, or Dear Maria, makes your clients feels thankful, because they will know you are going the extra mile to please them.

2. Become an expert in what you are doing: When you write your newsletter, make sure you reflect how knowledgeable you are when you talk to your clients.

3. Send valuable information: Send information that will make your clients interested in your newsletters, segment your list, and also you can send them specific information that they wish to receive too.

4. Be consistent your newsletter: If you are going to start a newsletter with a first person, do not change it to third person all of a sudden. Also, write fun words, so it doesn't become boring after a while.

5. Send Frequency: Do not send more than one newsletter in a short period of time, because you clients will start getting bored of them.

 I really hope these 5 advices help you a lot when you are writing your newsletters.

Read more...

Your newsletters in PDA Phones. Iphone, blackberry and other phones.

Who would imagined  that with our cellphones we would have the whole world to our feet

just by pressing any key? Not only can you talk to other people with your cell phone, but also  send and receive emails, instant messages, always be connected to the internet,  use GPS, and many other things.

It like having a mini computer  in our hands.

According to many surveys we have done, the majority of the decisions people make now a days is when looking at their cell phones. So when creating your newsletter, you should take into consideration how it is going to look in phones too, and how the links are going to show. That is why you should always create a text version.

Sending to blackberry users:

-Images are not downloaded automatically, so create a text version.

-Do not put links in your images, only the links reaches the client not the images.

- Always put a link to connect your newsletter with a website, so they can see it from their cellphone.

Sending to Iphone Users:

- They can see your HTML emails.

-The images on the Iphones are downloaded automatically.

So, remember not only to think how your newsletter is going to look on the computer, but also how it is going to look on the cell phones.

Read more...

Test, Test, Test

Hello!!

Since it is better to be safe than to be sorry, I recommend you to test as much as you can before sending out your newsletter or email marketing campaigns. Why do I tell you this? Because it is the only way you can make sure that your clients will receive a perfect newsletter from you. Always test your links, make sure that the images were uploaded correctly, and make sure that everything functions perfectly.

 I also strongly suggest that you create a list with five contacts, it can be people from your office , and this way, ask them to look at the newsletter and everything is functioning perfect.

 Lastly, I also recommend that you send your newsletter to a first group (around 20% of your list) and test how effective the newsletter is. If you want do a survey on what they liked from the website and what they did not like. That way you can act for the remainder of your clients based upon the first 20% feedback.

Read more...

Update your content very often.

Everyone loves to read updates, to keep ahead of what is happening around them, and wants to learn things that are interesting. So, there is nothing better than when you send your customers newsletters and they receive them with joy. Try to provide them with new information in every posting you send them.

That is why it is really important to not send them the same information over and over because they will get tired and unsubscribe from your newsletters.

 Also note that there is a difference between new data and new information. Data are facts that simply do not have much meaning, whereas all these information is already processed and thoroughly explained. Do not just give facts, also give explanations.

Would you rather receive facts or explained information? Always tried to put yourself in the shoes of the recipient.. You will always want  complete information and you would like them to be honest with you.

Not only do I recommend that you update the content of your newsletters, but also, I recommend that you update your blogs and websites as well. Always keep the latest information on your company, such as events, new products, news and so on.

Let your customers love what they see on their blogs, websites or newsletters and they will never get bored of the information you provide them with.

Read more...

Always use bold on all major points

Good afternoon to all blog readers!! I would like to give a short tip, that I hope you find very helpful.

When you send your newsletters using HTML (not text) you have the opportunity to get more attention from your readers. So we recommend you to always use bold on all major points.

These points stand out and get more attention from your customers. I am not saying that if an entire paragraph is important to use bold in all of it, just the main keywords. I also recommend not to use italics, since it is a technique that does not work well when you intend to read from the computer screen.

The underlined text is not very professional and is harder to read, and always remember that the links are underlined so if you underline a sentence may be mistaken for a link. The best option is the bold will always professional and most importantly always highlighted.

Read more...

Use bold type to emphasize important text in Email Marketing

 

When you send your newsletters using HTML (not text) you have the opportunity to get more attention from your readers. So we recommend you to always use bold on all major points. These points stand out and get more attention from your customers. I am not saying that if an entire paragraph is important to use bold in all of it, just the main keywords. I also recommend not to use italics, since it is a technique that does not work well when you intend to read from the computer screen.

 

The underlined text is not very professional and is harder to read, and always remember that the links are underlined so if you underline a sentence may be mistaken for a link. The best option is the bold will always professional and most importantly always highlighted.

 

 

 

Read more...

Forward to a Friend (CMigrator copy 1)

Before I start with today's blog, I would like to wish everyone a happy weekend.

If your newsletter is really interesting and brings important and constructive information, makes a good promotion then it is more likely that more than a few of your contacts forward your newsletter. That is why in all the newsletters that you send, you  will see in that in the footer that it says forward to a friend:

image1

When your contacts are going to resubmit a new page, this will appear:

 

image2

They will fill this information and the newsletter will be sent to their contacts.

When your contacts click on the  forward to a friend button, you will see which one of your clients has sent it, but you will not be able to  see the email of the person to whom it was sent.

 

When this person receives the email forwarded, if it looks interesting enough, the person will most probably subscribe to your list.

You surely ask yourself why does it not show me the email that was forwarded? The answer is simple, it does not show  as there will be people who simply see the email address in their statistics and add to them to their list, and this would not be right since it is not an email opt-in.

So I always go a little further and make your newsletter creative, interesting, innovative, because it may be that more people than you think are  receiving it, and can become your recipients, and even be your future clients.

Read more...

Forward to a Friend

If your newsletter is really interesting and brings important and constructive information, makes a good promotion then it is more likely that more than a few of your contacts forward your newsletter. That is why in all the newsletters that you send, you  will see in that in the footer says forward to a friend:

 

 

When your contacts are going to resubmit a new page, this will appear:

 

 

 

They will fill this information and the newsletter will be sent to their contacts.

When your contacts click on the  forward to a friend button, you will see which one of your clients has sent it, but you will not be able to  see the email of the person to whom it was sent.

 

When this person receives the email forwarded, if it looks interesting enough, the person will most probably to subscribe to your list.

You surely ask yourself why does it not show me the email that was forwarded? The answer is simple, it does not show  as there will be people who simply see the web address in their statistics and add to them to their list, and this would not be right since it is not an email opt-in.

So I always go a little further and make your newsletter creative, interesting, innovative, because it may be that more people than you think are  receiving it, and can become your recipients, and even be your future clients.

Read more...

Subscribe

Get our Newsletter


Stay updated with the latest  Email Marketing trends

EmailBrain in Facebook EmailBrain in Twitter EmailBrain in Youtube EmailBrain in Pinterest EmailBrain in Instagram EmailBrain in Google+

EmailBrain - DMA
TRUSTe online privacy certification
EmailBrain - ESPC