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Happy Mother's Day from Emailbrain

There are times when only a Mother's love Can understand our tears, Can soothe our disappoints And calm all of our fears. There are times when only a Mother's love Can share the joy we feel When something we've dreamed about Quite suddenly is real. There are times when only a Mother's faith Can help us on life's way And inspire in us the confidence We need from day to day.

 

Remember, if you have a Paying Accounts click where it says "Paying Accountys Click here", and if you have a Trial account, click where it says "Trial Accountys Click here"

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Why are your emails not appearing in some of your clients inbox? (CMigrator copy 1)

The first thing you need to do is focus on having the right subject line. Putting symbols or capital letter to your subject line might take it directly to the spam folder.

Also, it is really important to always create a text version along with the HTML version. Always try to make the text version as similar as possible to the HTML version. spam filters compare both versions, and if they are different they tend to place it in the spam section.

The main reason why email providers will block your emails is because:

Spam filters rate your email as a potential spam email. In other words, they gather characteristics such as words on the content of , size and color of the font, if the message is all spam or not and then depending on such factors, they make the decision of fixing it or not.

The key to your emails reaching the inbox is:

List hygiene: Make sure people have opted in directly to you, to receive your newsletters, and not  to a third party. This will avoid your emails being flagged as spam, and your server will be clean, so when you send out your emails it will reach the inbox.

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Why are your emails not appearing in some of your clients inbox?

 

The first thing you need to do is focus on having the right subject line. Putting symbols or capital letter to your subject line might take it directly to the spam folder.

Also, it is really important to always create a text version along with the HTML version. Always try to make the text version as similar as possible to the HTML version. spam filters compare both versions, and if they are different they tend to place it in the spam section.

The main reason why email providers will block your emails is because:

Spam filters rate your email as a potential spam email. In other words, they gather characteristics such as words on the content of , size and color of the font, if the message is all spam or not and then depending on such factors, they make the decision of fixing it or not.

The key to your emails reaching the inbox is:

List hygiene: Make sure people have opted in directly to you, to receive your newsletters, and not  to a third party. This will avoid your emails being flagged as spam, and your server will be clean, so when you send out your emails it will reach the inbox.

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The Subject Line

Even if a newsletter is never opened, a subject line can make a huge difference, so watch out with what subject line we pick.

First of all, I would like to let you know, that Emailbrain came out with a new feature called EB Testing. In which you are able to send 5%of your newsletter with  subject line, and then other 5%of the newsletter with the other subject line. After evaluating both choices, you can make a decision and send your newsletter with the subject line that had best results to the remaining 90% of your list.

You  should take into consideration how important your subject line is. It should never be misleading. This will only leave you with many complaints and many unhappy customers.  Your subject line should not exceed 30 characters, and it is proven that the shorter the subject line is, the better. Please keep in mind that in many cases the subject line is a decisive factor on whether your recipients reads your email or does not read it, so always make sure to have an appealing subject line that summarizes what your newsletter is going to be about.

In addition, make sure that your subject line is simple, but full of what the client needs to read ,in order to fully understand what your newsletter is going to be about.

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Differentiate Promotions with Informative Campaigns

When a company first implements email marketing strategies, the first thing that comes to their mind are email promotions. Basically, when somebody buys your product or service, you tend to put something like "tick here to be added to our mailing list".

Many companies, once they obtain permission from their clients, they will start only sending promotional emails to their clients, and they forget about the informative emails. When you send a promotion your are not really building a long term relationship (which is what email marketing is about). While promotions are geared towards making a quick sale, an Informative Newsletter is usually design to provide your clients with information, which they will value, and get attached to your company. Make sure that when you send a promotional email, your clients have opted in to receive your emails, and not only to receive your email newsletters. Because chances are they will probably feel tricked.

It is really important that you know the difference between signing up for a promotional email, or signing up for a email newsletter, in which you are expecting to receive information on the industry that you signed up for or the company. Make sure you send your clients what you wish to receive, and do not offend them by sending the promotions that they do not wish to receive.

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Learn about your client's needs

Dear Followers,

If all you have is the email address of your client, and you would like to add fields to your subscription form, you can do so, that way, when your clients click on "Update Profile" on the footer of your email, or in the subscription form in your website, you can certainly have them update their profile with more information. You can add many fields including topic of interest, that way they can choose from a variety of topics  that you offer them.

There is nothing that clients hate more than to constantly receive information on themes that they are not interested. That is why it is so important to get to know your clients preferences.

If you send information to your clients, and they are not interested in receiving regarding that subject, chances are they will lose interest in your company, and one day not too far, they will completely stop opening your emails, that is why it is so important to segment your clients by  their topics of interest.

You will see that your clients response rate increases when the information you send them actually matches what they said they were expecting to receive from you, in the subscription form, or even in their profile.

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Emailbrain's Tips of the Day

Thank you so much for all the great feedback we have received, since the launch of the new site. Thanks to all who made comments on the last blog, in regards the The New Renovated Emailbrain.

As you know, Emailbrain has its own Facebook page. Our page includes daily Email Marketing Tips. Let me share some of the 10 most recent ones with you:

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1. After sending your campaign, you will likely receive some unsubscribe requests. Make sure you identify these people and suppress them from any future mailings. It is also a good idea to send a confirmation message that they were removed from your email list.

2. With so many people being able to check their emails on their mobile devices, it is a good idea to include a plain text version of every message, this way, eliminating problems with those subscribers with mobile email applications that do not support HTML.

3. When creating your email newsletter try to avoid audio, video and Flash. This kind of files take forever to load, won't display, or won't display properly without a permission. Keep images manageable, and make sure that they will display properly. An option If you want recipients to check out a video or audio clip, is ...to provide a link to it or to a landing page instead of embedding a file.

4. When revising your email database try not to eliminate those email addresses that have bounced once or twice. An email can bounce for many different reasons, you should wait to see if the address bounces more than once before scrubbing it from your list.

5. When creating your subject line, try and specify a benefit that the subscriber can expect by reading your email. This will increase the chances of your email not being erased.

6. Take personalization a step further by adding contact details in your emails. You can try with the name of the last product that person purchased, the last service you provided, or an event they recently attended. Emails with more "personal" information are more successful.

7. If you send regular emails to your subscribers, make sure that it is sent on the same day, at the same time. This way your subscribers will come to expect your email to arrive in their inbox on the same day at the same time every week, meaning that they want to read your content and are generally more receptive to any special offers or promotions you may include.

8. When creating your campaign If you can't decide whether you should publish your newsletter as HTML or plain text, it is a good idea to do both and then let your recipients decide individually which one they prefer to receive.

9. When creating your email marketing campaign, always remember to start by offering your best promotion, or most interesting content, and move less important/more boring content to the bottom. This way more of your readers will engage on the campaign and spend more time reading it.

10. Try to get more subscribers to your newsletter by using sweepstakes, however, remember to use prizes compatible with your target group to attract subscribers that truly are interested in getting your emails.

Please visit our Facebook page, http://www.facebook.com/Emailbrain for all new upcoming information relating Emailbrain.

Have a wonderful week, you guys deserve it!! :)

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The New and Renovated Emailbrain!

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Dear Valuable Customer,   Times change, and with the changing times, new expectations are set for design and interactivity. That is why Emailbrain is excited to announce the launch of the next generation web site for Emailbrain.com The site?s new look and feel is fresher and easier to use. This product is the result of one year of synchronized hard work done by our team in analyzing and designing the concept.

You will see that the homepage changed significantly and your account will have new interface and editor. We have also changed the navigation structure in your account to make it easier to navigate between the different site menus. Click on main menu and you will see all its sub-menus listed below it. This will make it easier for you to navigate between main and sub-menus.

You will still use the top tabs to move between Express, Advanced and SMS / Texting.

We have changed the Basic Mode into an Express mode for users who want to quickly plan a simple campaign. As a result we have added a simple address book to Basic Mode and have added our Report and Statistics module. To use the most sophisticated features allowed in Emailbrain you will continue using the advanced mode. This mode contains publishing features, such as RSS feeds, microsites, and the ability to access the full power of the customizable datasets that Emailbrain offers its users.

The advanced homepage contains a new statistic counsel that will give you snapshot overviews of your account's subscription rates, the response rates of your last send over time and a comparison of your open and click through rates with those of the greater Emailbrain community.

You will also find new characteristics like:

* Drag and drop editor * Segmentation * SMS Stats * Report and Statistics with more information.

We hope that you find the new interface intuitive and user friendly. Remember our support team is only a chat away if you have any questions.       The Emailbrain Team Emailbrain Inc. Toll-free: (866) 873 3019 Phone: (302) 351 4418 This email address is being protected from spambots. You need JavaScript enabled to view it. www.emailbrain.com

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Have you been wanting to purchase a list?

You should pay close attention to today's blog. It is really important that you adhere to these simple rules.

Some companies think about buying lists to easily make an impact on their number of recipients in a quick and easy manner. Generally, when companies try to sell you a list, they tell you that the list is so good, and that it will help your company so much, but in reality, it will only mess up the reputation of your company. As a consequence, your emails instead of reaching the inbox, they will start going into the bulk email folder.

People who do not know you will not like your emails, and as a consequence, will mark you as spam. Purchased lists are also full of Spam Traps ( which are email addresses that Internet Service Providers create to confirm that you are a spammer using purchased lists), which will make you look like a top spammer if you send to those. Also, they will contain many invalid email addresses with invalid domains, or email addresses that never even existed.

The best way to grow your list is by using the subscription form that we provide to you, when you get an account with Emailbrain. This will truly grow your list, and it will not be fake growth, in which you think your recipients are growing but in reality, people are simply getting upset with your company, if you send unsolicited emails.

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