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How old is the data in your database?

In email marketing, it is very important that you update the emails in your mailing list. If you have had your list for more than 3 years, it is likely that some of the emails are not active or even valid anymore. It is said that old emails are not as responsive   as newly acquired emails. One way to acquire new emails is by placing the subscription form that comes with your Emailbrain account in the front end of your website.

Simple steps to update your mailing list in your Emailbrain account

1.  Access your account.

2.  Go to Mailing List

3.  Select List set up

4.  Click on Delete

Then under “delete addresses”, look for the unsubscribe  and hard bounces  email addresses and then click delete addresses.

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Brand Equity- An important factor on your open rate

Did you know that 90% of readers will use email to engage in and determine the value of a relationship with a company?

It is very important that when you send an email, you are sending it to your list of subscribers or prospect clients that have heard about your company or products. Typically, a recipient will open an email if it recognizes the person that is sending it or if the message is worth opening.  That said, determining how much brand equity your email carries is critically important element of your email marketing success.

Your company's name is one indicator of brand equity. Regardless of the type of messages listed in your inbox, the name of the company consistently gets attention. Well known company names generate strong brand equity for their target sector. Wouldn't you be more likely to open an email if you recognize the company?

 

Understanding your brand equity prior to designing an email marketing campaign is key. It lets you know how much of a challenge you will face to get your email opened, let alone read. If your company has a low level of company awareness , your newsletters will have a lower open rate.

Keep in mind that if your company is new in the market, it has low brand equity, o r if your company is perceived as not trust worthy then it has low brand equity.  The bottom line is that with a low brand equity, your approach to email marketing should be different. You will need to focus on establishing brand equity.  One way to do this is by sending a welcome email to your new subscribers, and enforce double opt in.

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Are you aware of your target audience?

Now days, in Email Marketing, you must consider all your audience when you write your newsletters. It only makes sense that when planning campaigns you target the different needs of your existing and prospect clients. Don't create email campaigns only because you need to sell or because you need to sell more of a specific product. Push promotions that are customized to your customers and that can benefit both, you and your customer.

 Remember your readers will only open the email if it has information that pertains to them.  Keep in mind the demographics of people that visit your website or store. Ask yourself if your product is national or international? Although it is more likely that you sell locally, you still have to keep in mind customers that visit your web site from other regions. What kind of life style do they have?  It is important to know if your customers are into sports, physical fitness, etc. Are your customers male or female or a mixed of both?  These are just some of things you should consider when doing your search.

 Based on that information you will be able to determine who your target audience is. For example; "My target customer is a middle-class woman in her 30s or 40s who is married and has children, and is environmentally conscious and physically fit." Now you can determine how many people in that segment are potential customers and that are in your area, how many buy from the competition, and how many are not loyal to any provider in specific. 

Once you know who your best customers are, you will be able to target the group that you identified. It will also help you extend your target marked. Remember do the job and it will pay off.

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Why you should not send Text Email Campaigns only

A text only email marketing campaign is not as effective as a campaign that uses HTML because it fails to compel and reinforce the intended message. It is not the same to send an email saying Summer Sale as one that has images that can put the customer's mind at ease.  Even simple designs can have a significant impact on the look and feel of an email-message.

Using images, links, colors, borders, fonts and an effective layout reinforces the main idea of the campaign because the theme makes the message easier to grasp.

 Remember you are trying to make a sell not break it. You must use everything you have on hand to make the best impact on your prospect customers.

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Take your email blast to the next level

Put yourself in your customer’s shoes. Would you like to receive a long boring newsletter with no images or colors that draw your attention? Most likely not, you will hit the delete button without hesitation.  Not taking the time to create effective newsletters, can affect your brand and lose the opportunity to grow your customer base.

 Here is the recipe for success in email marketing:

What makes a great dish like in any other recipe is the quality of the ingredients that were used to prepare it. These are the ingredients you must keep in mind when creating your newsletter: Character, Personal, Interest,  Urgency, Clarity, and Consistency.

Character: or what we call personality is what sets you or your company apart from all the many other newsletters your customer receives. How do you add value? There are many ways to do this. You can create a contest, tell a story about your business, or even include information your customers have shared with you.

 Personal: there is nothing more misleading than receiving information from people or companies unknown to us. That is why it is important to customize your newsletter with your customer's name. When you add their name, subscribers will be more responsive to your emails because it establishes a connection between you and your customer.

Interest: Stop and think what makes you want to read an article? Those reasons are similar to the ones of your readers. You have to incite readers to open your email. The best way to do this is by creating an inviting subject line. I will suggest to  write subject lines like this "Helpful tips to consider when creating your newsletter".

Urgency: You need to give your readers a reason to take action. You can do this by having special promotions, a contest, or give an extra bonus to first few responders.

Clarity: There is nothing more upsetting for a reader than not understanding the information they have on hand. Be clear on your instructions whether you want your customer to call to receive a quote or email you for support.

 Consistency: the most important of these rules. You have to make sure your subject line is consistent with the body of the email. Remember your readers are opening the newsletter because of  information on the subject line.

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Email Etiquette not a thing of the past

Your newsletter is still an email and you should maintain your email etiquette. Keep in mind these few points for the next time you send information to your customers

 -Create a subject line that is not misleading and that is accurate with the content of the email. Do not use bogus lines and DO NOT use spam liked words like “Free” or “Hot Deal” Spam filters are gauged to pick these types of words up and your customers most likely would not open your email.

 -Send to opt-in emails ONLY. Be respectful and only send to those that have subscribed to your list and want to receive your emails.

 -Be concise, remember you are not writing a novel. Customers are less likely to read your newsletter if you send out unnecessary information. You are going to lose the interest of your email list.

 - Do not write the entire email in capital letters. Customer might get the impression you are shouting. Besides it is distracting and difficult to read.

 -Proofread, proofread, proofread, I can’t count how  many times that I have received emails with misspelled words. These mistakes for small that they seemed show no respect to your readers and send the message that you do not care enough about them, and in turn they will not care to read the information you send them.

-If you are personalizing your emails make sure you are writing the right name. If you are not sure of the spelling, take the time to find out.

 Remember just follow these simple rules and I can assure you that your readers will appreciate receiving your email marketing campaigns.

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Removing customers from your block list

How many times have you been contacted by one of your customers telling you that they unsubscribed to one of your list by mistake? I’m sure at least once if not more. Well this is no reason to panic since your Emailbrain account allows you to add them back to your list.

What do we need from you?

1. First, you must contact our customer support.

2. We need an email from your customer requesting to be added again to your list. The email most come from the email address that will be added to your mailing list.

2. With this information your customer will be deleted from the block list. Automatically the category of the email will be changed from (U) Unsubscribed to (OK) Okay.

What you need to do after you have contacted customer support?

1. Access your account and make sure you are in Advance Mode

2. Go to Mailing List

3. Click on Email addresses and select Blocklist.

4. Enter the email on the Search Blosklist option, to make sure is not longer there.

 

Don't forget that here at Emailbrain we are always here to help you out in all your email marketing needs!

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