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Important Tips for Creating Successful Newsletters:

Email Marketers are always trying to improve and come up with new ideas to create better emails. The problem is if in order to accomplish this they have to leave behind things that matter the most such as:

- Always have the most important part of the content written, that way if image blocking occurs, the content of the email still makes sense.

- Always design your newsletter so it can be seen from a mobile device- Nowadays people are reading messages from their mobile devices  more than they used to, and because of this new tendency, we must adapt to what our clients need.

- Find a mechanism for people to easily find the unsubscribe button, however, make them wish not to ever unsubscribe from your newsletters. Ask for preferences when you are building your list, and that way what can specifically ask clients what segment of the information you can offer them would be best.

-Always design your newsletter so it fits in a preview mode- Most clients do not really open the newsletter, when they have a chance to look at it in the preview mode (By the way, that is a reason why your open rate can look lower than it actually is)

-Make it easy for your recipients to understand what the message that you are trying to transmit is, not only on the graphics and the text but also make it easy for the to click if you wish them to click on a specific link.

-The subject line- It should clearly transmit what the content of the newsletter is going to be about. It should be less than 25 characters so it can fit mobile devices and all email service providers.

 The From Address- It should be recognized by your recipients. That way, people will not delete your emails simply because they do not recognize who it is coming from.

 As a conclusion, we can see that the more you stick to general rules of email marketing, the better performance, and better results you will get.

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Permission Marketing: The way to go in Email Marketing!

First of all, Emailbrain would like to give condolences to all the people in Haiti. Emailbrain shares all the pain and suffereing of the Haitian community and we are joing withem in our prayers.

Please join Emailbrain in the cause to aid those in need in Haiti after this catastrophe, for every dollar that you donate to the Red Cross http://www.redcross.org/ we will give you 100 emailbrain credits. For expample, if you donate $50, we will give you  5000 Emailbrain Non- expiring Credits.

You simply have to email us your recepit to This email address is being protected from spambots. You need JavaScript enabled to view it. , from The Red Cross with your Emailbrain username and we will give you your corresponding credits. Let's all try to give a hand out to the ones that need your hand :)

Make sure to donate before January 31st, 2010, so we can credit your account.

 Today's blog will be in regards to Permission Based Email Marketing. Here are some tips to help you accomplish Permission Marketing:

- Offer additional value to your clients by giving them something in return when they give you permission.

- Make sure that your clients really gave you permission and not simply that they bought one of your products and you mistakenly considered that permission, in other words make sure that the permission is really happening.

- Make sure that your website has  a permission-oriented design. So your clients feel free to subscribe to your list, anytime they are navigating on your website.

- Assign one person from your Marketing team, to control, measure and make sure permission  marketing is functioning well when you are gathering recipients for your lists.

- In all your communications, always give your recipient a chance to respond, that way you can build a better communication with them.

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Microsoft Word and HTML: Not compatible!

Today's blog is really important, because many people believe that they can simply copy and paste information from Microsoft Word into the Emailbrain Editor, and that it is ok! Not only in Emailbrain's Editor, but also any editor that is designed to create HTML will almost always give gibberish  code, and this reason why this occurs is because Microsoft Word creates a Non standard format. For that reason we have created a button in our editor that is called the "Paste from Word Button".

word

 Most likely when you paste your text from word to the pop- up that the button shown above generates,  you will lose all your formatting (but is is ok) do not panic, you simply will have to reformat text size font, bold and colors, but that way you can feel free to send out your newsletters, and you will know that your recipients will see it just fine.

So, remember copying and pasting from Microsoft Outlook, or from any other e-mail service, or Microsoft Word will totally ruin your newsletters, and you might not see it in the preview, but once you send  out your newsletters, they will be destroyed.

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How to avoid getting spam complaints

I hope you have enjoyed this week so far, and are ready for this coming weekend.

In the last blog, Emily asked --Would you recommend that at the end of our newsletter we add a pharse that says: please add This email address is being protected from spambots. You need JavaScript enabled to view it. to your safe contact list? I would say to do it, since it is always safe to do it, and it can help but not damage. So why not do it?

Today's theme is how to avoid getting spam complaints: An ideal rate of complaint is less than 1 complaint per 1,000 emails sent. If you have a higher rate than the one mentioned above, then you should do the following:

- The first thing you should do is to maintain basic list hygiene. Avoid sending to those people who do not wish to receive your emails. Emailbrain automatically places an unsubscribe link at the bottom of your emails. However, that is not reason enough for clients to complaint when they have received an email they have not opted-in for.

- Never, under any circumstances use a purchased list. People must have opted in directly to you, in order for you to send them a newsletter.

- Get the unsubscribe link not only at the bottom (where Emailbrain places it by default, but also at the top, where it is very visible for your clients to unsubscribe.

footer1

 

By enabling the unsubscribe footer, like in the image above, you will get your clients to see the unsubscribe feature first, rather than seeing the way of complaining first. And, that will lower your spam complaint by half, we (here at EB) have tested it in the past, and it is does work.

-If your list is too old, you may also send an email to your clients, letting them know that you will be sending them frequent emails, and that if they do not want to receive any of your future emails, then they should unsubscribe. That way, by them receiving an email solely on the fact that they can unsubscribe if they wish to, that will certainly lower your spam complaint as well.

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Happy New Year!

To all Emailbrain blog readers, I wish you a very happy 2010!!!. May all your dreams come true, always wish for the best, and think of this coming year with a lot of positivism. Forget all the bad things that occurred to you on 2009, and think of all the beautiful things that made you smile last year! I really hope those smiles multiply on 2010.

To start this new year, I would like to advice you on: How to avoid getting caught by Spam Filters!

It has been brought to my attention that in today's business world, many more serious publishers and companies are getting caught by Spam Filters without being spammers.

The first way to avoid your email getting caught by Spam Filters is to:

- Create a text version of your email. That  way, people who are only enabled to receive text version will get a readable email rather than a blank email, your audience will be bigger! and chances are that all those people's email programs that cannot read HTML version will not get an email caught by spam filters. With Emailbrain, it is very easy to create a text version. Simply,  click on the Edit text version button when creating a newsletter. After you finish your HTML version, and close the Editor, the system will automatically take you to the text version Editor, so you can create such version as well.

-As I have said in the past, I want to emphasize this tip because it is a really important one do not put all CAPs in the subject line. That will certainly make your email hit the SPAM folder.

-Use the phrase work from home, or words such as Viagra, Free, Mortgage, Discount, Special Offer, Extra Income, Money back guarantee, and other language  related to medicine, mortgages, and pornography. Those are words that should be avoided by all means. Spam Filters tend to classify those words as Spam.

- Avoid just pasting a JPEG in your newsletters an nothing else. Emails should not only have images but should also definitely have text. Emails should actually have more text than images for Spam Filters not to recognize it as a spam email.

-Use plain English and everyday wording. Avoid sending an email that sounds like if it is a sales phrase.

Remember to follow this small but important tips, and you will see how succesful you will be in 2010, in sending all your email marketing campaigns.

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Promotion: Happy New Year 2010

Dear Blog Readers,

I really hope you had a great time these holidays, and were able to rest, and spend lots of time with your families. I truly wish that this coming year: 2010 will be blessed with all the best for all of you.

Before I start with today's blog promotion there are 2 things that I want to address:

The first thing is Erica's question. She lives in miami, and would like to constantly donate clothes. You may do so, we can pick it up for you if you wish. This project will not be a one time thing, but by the contrary, we will be doing it very often.

The secong thing I want to tell you about is the raffle we are having to win a free one of our 5 ipods that we are giving out:

ipod

 

As an incentive for this coming year, we have decided to extend the promotion, which will available until January 4th, 2010.

If you have a paying account, please click on "Paying accounts Click Here"

If you have a trial account, please click on "Trial accounts Click Here"

 

newyear

newyearpaying

 

newyeartrials

 

Once again, all best wishes for you for the end of this year. And this coming year may be full of blessings for all of you.

 

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Two Surprises in this Holiday!

In this time of the year we tend to reflect about how the year has been, and we tend to get filled of love and happiness.

Today I have 2 surprises for you, but before I start telling you about them I’m going to answer  the question that Jonathan has for us.  He wants to know if the characters in the subject line are taken in consideration by the spam filters. Yes, the spam filter see the characters in the subject line, and if there too many your message can be considered as spam.  

Also, we would like you to remember that we have joined efforts with Homeless in Miami in a collecting clothes for the homeless people in the city of Miami.Please click on the image for more information.

 homeless

Today’s 2 surprises are:

1.

imagen2

2.  As a Christmas gift, Emailbrain has come up with a really good promotion, which will be available until Monday, December 28th, 2009. So, take advantage of it, and do not miss this promotion. If you have a Paying account, click on the button that says "Paying accounts click here" and if you have a Trial account, click on the button that says "Trial accounts click here"

happy

 

botonen2

botonen

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How long should the subject line be?

I hope you all have had a great week so far! I could imagine that most of you will be going on vacation very soon. I really hope you have a great trip and safe vacations. For those of you who do not have a planned trip, make sure that you add a little knowledge to your knowledge base and continue reading our blog! :)

Today's Theme: First of all, some people say that the most important part if an email is its subject line. Because it is the moment the sender has to catch the recipients attention. Many people say that what is most important about the subject line is the length, that the longer it is the less it will tend to reach the recipient's end. However, the content of the subject line is extremely important as well.

It is really important that you throw in a very important phrase at the beginning on the subject line, and my recommendation is not to exceed 40 characters because most email service providers have around that limitation on the subject line. Shorter lines have a better result, when focusing on delivery.

And, if on top of leaving the subject line short, you add the fact that you avoid all caps in the subject line, and avoid words in your subject line that are top rated when it is about spam such as: Viagra, Free, Mortgage, basucally words realted to pornography, medicine, and realestate are a no-no rule in the Email Marketing industry. Always make sure you send yourself a test--Using our Send Test feature, to make sure that the email is going to the inbox. A recommendation would be to send different subject lines to see which ones by pass the Spam Filters and which subject line does not by pass it.

 Thanks, and I hope that you take advantage of this tips.

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Tips on Email Marketing (CMigrator copy 1)

We have a surprise for you this Holiday Season...

We know how everyone loves iPods; therefore, we decided to include iPod giveaways in this promotion and these are the ways you can participate:

  1. Open a new account between Dec. 14th and Dec. 31st and fill out the subscription form http://www.emailbrain.com/RWCode/subscribe.asp?Mode=subscribe&SiteID=2441
  2. We want our current EmailBrain users to participate as well so all you have to do is refer a friend, if your friend opens an account you participate as well, how do we know? You, and your friend have to fill out the subscription form with all the information required and make sure to give your friend your EB username. http://www.emailbrain.com/RWCode/subscribe.asp?Mode=subscribe&SiteID=2441 Do not miss this great opportunity! We are choosing 5 winners!

ipod shuffle

Manoj recenly wrote to us because he wanted some general tips on Email Marketing, here are some of the most importants tips:

In Email marketing it is really important  not only to get opt-in emails, but also to make a good design for your newsletter.

Whether you are new to Email marketing, or you simply took a break from sending out your campaigns, and are ready to start sending your emails again, make sure you do not send the whole list at once, but separate it into categories, it could be by date which the list is gathered, or where the recipient is located. That way it will facilitate you from having your list clean.

 In is really important that you do not collect email addresses  from several websites, you will the be Violation the CAN-SPAM Act. Also, make sure you do not buy lists from third parties, because even though those list can be opt in, the term opt in does not really to you, because they have not opted in to be in your list directly.

 Keep in mind that if they sold the list to you, they could of sold it to many other people, and such recipients are probably tired of receiving random emails, and will most likely report a complaint.

 In conclusion, gather your own list, and do not depend on other companies to provide you with different lists.

 Thank you, keep having a great Holiday Season!

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