Email Marketers are always trying to improve and come up with new ideas to create better emails. The problem is if in order to accomplish this they have to leave behind things that matter the most such as:
- Always have the most important part of the content written, that way if image blocking occurs, the content of the email still makes sense.
- Always design your newsletter so it can be seen from a mobile device- Nowadays people are reading messages from their mobile devices more than they used to, and because of this new tendency, we must adapt to what our clients need.
- Find a mechanism for people to easily find the unsubscribe button, however, make them wish not to ever unsubscribe from your newsletters. Ask for preferences when you are building your list, and that way what can specifically ask clients what segment of the information you can offer them would be best.
-Always design your newsletter so it fits in a preview mode- Most clients do not really open the newsletter, when they have a chance to look at it in the preview mode (By the way, that is a reason why your open rate can look lower than it actually is)
-Make it easy for your recipients to understand what the message that you are trying to transmit is, not only on the graphics and the text but also make it easy for the to click if you wish them to click on a specific link.
-The subject line- It should clearly transmit what the content of the newsletter is going to be about. It should be less than 25 characters so it can fit mobile devices and all email service providers.
The From Address- It should be recognized by your recipients. That way, people will not delete your emails simply because they do not recognize who it is coming from.
As a conclusion, we can see that the more you stick to general rules of email marketing, the better performance, and better results you will get.