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Is it better to have your subscribers Single Opt in or Double Opt in?

Good morning to all…

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It really depends on how you see it. The single opt in is simpler and faster to use. As soon as a person puts their details on the subscription form they are already subscribed and can start receiving your emails. However, the negative part of single opt-in is that anyone can write out anyone's email address in the subscription form, and then the real person can make a spam complaint because it was not really them who opted in, but a competitor for example. Also, even if he/she is the same subscriber who opts in but misspells a letter of the whole email address then they will not be added.

The double opt in is more work because after a client first opt ins, then he/she needs to go to his/her email and confirm that they have opted in. This will confirm that the person who subscribed to a  certain email address is really the owner of such email address account. The negative side is that many people can either not receive the email or if they do but they do mot click on the link. And, by consequence it will be a subscriber less than you will have in your list.

So now that both opt ins are explained to you, Which one will you feel more comfortable using and why?

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Are your clients overwhelmed by your emails?

A great tip is to always compare how often you send your clients emails with the amount of unsubscribe you have for that specific period of time. If you see that when you send emails too often, the unsubscribe rate goes up, then that means that they are not liking the fact that you are sending them emails too often, and after a while more and more clients will unsubscribe. I suggest you try to keep your clients by not saturating them with too much information.

 

As a personal experience, I would like to tell you that I subscribed to receive email from a particular brand that I love, well let me tell you, it was insane, I would receive an email every day, I ended up unsubscribing. So, they would have kept me as a subscriber if they did not saturate my inbox, but unfortunately, they did.

Every time you are ready to send an email blast, make sure that put yourself in your subscriber's place, and make sure you would not mind receiving that email too soon from the last one you sent out. If you think that they will not feel annoyed, because there was a reasonable period of time between the last email and the one you are about to send, then go for it!

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Happy Mother's Day from Emailbrain

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Why are your emails not appearing in some of your clients inbox? (CMigrator copy 1)

The first thing you need to do is focus on having the right subject line. Putting symbols or capital letter to your subject line might take it directly to the spam folder.

Also, it is really important to always create a text version along with the HTML version. Always try to make the text version as similar as possible to the HTML version. spam filters compare both versions, and if they are different they tend to place it in the spam section.

The main reason why email providers will block your emails is because:

Spam filters rate your email as a potential spam email. In other words, they gather characteristics such as words on the content of , size and color of the font, if the message is all spam or not and then depending on such factors, they make the decision of fixing it or not.

The key to your emails reaching the inbox is:

List hygiene: Make sure people have opted in directly to you, to receive your newsletters, and not  to a third party. This will avoid your emails being flagged as spam, and your server will be clean, so when you send out your emails it will reach the inbox.

Read more...

Why are your emails not appearing in some of your clients inbox?

 

The first thing you need to do is focus on having the right subject line. Putting symbols or capital letter to your subject line might take it directly to the spam folder.

Also, it is really important to always create a text version along with the HTML version. Always try to make the text version as similar as possible to the HTML version. spam filters compare both versions, and if they are different they tend to place it in the spam section.

The main reason why email providers will block your emails is because:

Spam filters rate your email as a potential spam email. In other words, they gather characteristics such as words on the content of , size and color of the font, if the message is all spam or not and then depending on such factors, they make the decision of fixing it or not.

The key to your emails reaching the inbox is:

List hygiene: Make sure people have opted in directly to you, to receive your newsletters, and not  to a third party. This will avoid your emails being flagged as spam, and your server will be clean, so when you send out your emails it will reach the inbox.

Read more...

The Subject Line

Even if a newsletter is never opened, a subject line can make a huge difference, so watch out with what subject line we pick.

First of all, I would like to let you know, that Emailbrain came out with a new feature called EB Testing. In which you are able to send 5%of your newsletter with  subject line, and then other 5%of the newsletter with the other subject line. After evaluating both choices, you can make a decision and send your newsletter with the subject line that had best results to the remaining 90% of your list.

You  should take into consideration how important your subject line is. It should never be misleading. This will only leave you with many complaints and many unhappy customers.  Your subject line should not exceed 30 characters, and it is proven that the shorter the subject line is, the better. Please keep in mind that in many cases the subject line is a decisive factor on whether your recipients reads your email or does not read it, so always make sure to have an appealing subject line that summarizes what your newsletter is going to be about.

In addition, make sure that your subject line is simple, but full of what the client needs to read ,in order to fully understand what your newsletter is going to be about.

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Differentiate Promotions with Informative Campaigns

When a company first implements email marketing strategies, the first thing that comes to their mind are email promotions. Basically, when somebody buys your product or service, you tend to put something like "tick here to be added to our mailing list".

Many companies, once they obtain permission from their clients, they will start only sending promotional emails to their clients, and they forget about the informative emails. When you send a promotion your are not really building a long term relationship (which is what email marketing is about). While promotions are geared towards making a quick sale, an Informative Newsletter is usually design to provide your clients with information, which they will value, and get attached to your company. Make sure that when you send a promotional email, your clients have opted in to receive your emails, and not only to receive your email newsletters. Because chances are they will probably feel tricked.

It is really important that you know the difference between signing up for a promotional email, or signing up for a email newsletter, in which you are expecting to receive information on the industry that you signed up for or the company. Make sure you send your clients what you wish to receive, and do not offend them by sending the promotions that they do not wish to receive.

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Learn about your client's needs

Dear Followers,

If all you have is the email address of your client, and you would like to add fields to your subscription form, you can do so, that way, when your clients click on "Update Profile" on the footer of your email, or in the subscription form in your website, you can certainly have them update their profile with more information. You can add many fields including topic of interest, that way they can choose from a variety of topics  that you offer them.

There is nothing that clients hate more than to constantly receive information on themes that they are not interested. That is why it is so important to get to know your clients preferences.

If you send information to your clients, and they are not interested in receiving regarding that subject, chances are they will lose interest in your company, and one day not too far, they will completely stop opening your emails, that is why it is so important to segment your clients by  their topics of interest.

You will see that your clients response rate increases when the information you send them actually matches what they said they were expecting to receive from you, in the subscription form, or even in their profile.

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