I really hope had an awesome working week.
In our last blog Gustavo asks what happens if the client decides not to receive that specific promotion and unsubscribes to that list does it mean that he will not receive any of my promotions at all. How does this work? Basically when a client unsubscribes they are asked from which list of all they are unsubscribed to, they wish to unsubscribe. And, if they are only subscribed to that one list, it will only unsubscribe them from that one so you should not worry about that.
Also Hammad, the reason why you are getting lower rate is because your clients do not identify you. I strongly suggest that you keep the from line the same.
Going to today's theme:
In the email Email marketing industry there is nothing scarier than having a recipients of yours clicking on your "report spam" link. It must really feel bad for someone who took the time to create the design of the newsletter, to create the content , and think about every single detail that a newsletter involves.
You must ask yourself, why doesn't the client click on the unsubscribe link rather than clicking on Report as Spam link. The way recipients think is that by clicking on the recipient's unsubscribe Link, they are actually confirming the sender that the email address is actually valid.
It is necessary to take the following measures in order to avoid your client clicking in the "Report as Spam Link":
- Make sure it is easy for your client to unsubscribe. As soon as a recipients of yours unsubscribe, make sure to take him/her out of the list. If not, they will then complaint, and it will be worse. And what is the point of leaving them on your list, if they are not interested in what you are sending them.
- Make sure to reinforce the option to unsubscribe by placing a unsubscribe header at the top of your newsletter:
This option is already enabled for you when using Emailbrain. Simply go to your account, click on Set up Options, click on the Settings Tab, and check the option to place a unsubscribe header as well. Make sure you save it too.
- Never, never send to anyone that has not requested to receive emails from you.
-Do not send to very old lists, and make sure you are consistent with how often you send out your emails.
-The subject line should clearly reflect what the newsletter is going to be about.
-Keep in mind that the more appealing your newsletter is the less your clients will want to unsubscribe.