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How to create the appropriate content of your Newsletter

Special Greetings to  all of our Blog Readers...Today's Blog will be based on: How to create the appropriate content of your Newsletter

You must dedicate a lot of time on building your newsletters content. In order for your email marketing efforts to be effective, you must be very consistent. So what is the easiest and fastest way to build your email marketing content?

1. Keep it short and simple- It is better to create a newsletter that captures your recipient's attention, and it does not necessarily have to be long. It is ok to to search information on the internet on the topic you want to talk about and expose yourself to more ideas and facts. (Always mention the source where you gathered the information from, and you can always add your personal thoughts to it).

2. Always create a brief draft- in order to keep your key ideas alive, make sure you make an outline with the important things that you do not want to forget later on. Once you have an outline, it is very easy to come up with the whole newsletter or blog posting.

3. It is important to talk about the industry in general as well as your company too. Many companies focus on talking at all times on their company rather than the industry, and it is ok to talk about your company, but you should always add as a complement tips and facts on the trends and direction that the industry is going, that will engage the reader even more.

4. Use email marketing as a bridge to your old communications or postings,.It is ok to write a blog on different things such as  your old articles, your old blogs, and even link your new newsletters from things that you previously used. The idea is to get your information exposed to your clients in many different ways, so that way your information will reach them faster.

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Different types of Newsletters

Today, I would like to talk about the different types of newsletters there are:

1. Informative Newsletters: This is the most common type of newsletters, in which you fill out a template, and replace its content every week, every 2 weeks, or every month.

2. Invitations: This will be used to invite your contacts to your events, such as companies parties, fairs, tradeshows.

3 Press releases: You can use them to contact the media to inform them of recent developments that have occurred or the big launch that your company will have.

 4. Coupons: You can send them the coupon discount information that you have at the moment or the great offer that there will be. This way you can motivate them to buy more.

5. Surveys: You can create a newsletter just making a survey to your customers to know their thoughts on a new product, on your company, on the  needs that their company has or just the interest that they have on your company.

6. Catalog: Here you would send the complete information of your products. They will be able to find photos, descriptions, and in many cases the price of the product they are interested in. The idea is to try to make your catalog creative, easy to see, understand and interact, and this way your customers can navigate easily between product and product. Remember, here's where the money is made, so the easier it is to use and understand the better it is.

So now each of you will decide when is the best opportunity to use each of these methods, or simply stay with the traditional send your newsletter and go.

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Interact with you Subscribers

When you send out your campaign, you think that you send it, promote your business, and then your clients will contact you to buy from you. But in reality, it does not work that way, you could actually interact with your clients, and have them click on a button to reply to you, no matter how far they are from you.

I strongly recommend that you stay in touch with your clients, ask them to contact your sales representatives or even you directly, if they have any questions or inquiries. This way they will know that they can count on your company, if they need assistance, and they will be delighted to know that your company is  there to assist them at any time.

Send them surveys, and this way you can interact with them, and know what your clients think, not only about your products but also in regards to your newsletters. You can create a section on your newsletter, where you can put this results, and that way keep them updated.

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The best time to send out your newsletters

Based on our experience, and on our client's experiences, the best days to send out your newsletters are Tuesdays and Wednesdays. Why? Let me explain:

Mondays people are just coming back from the weekend, and they probably have lots of emails to check, so they will only read the really important ones and eliminate the rest. Thursdays people are in a rush to turn-in reports, or important things that are due at the end of the week. Lastly, Fridays everyone will want to rest of  a really hard week, and are anxiously waiting for the weekend.

When is the best time to send out your emails? According to Matt O' Laughlin, Marketing Business Analyst Act LLC, it shows that the best time to send out the emails is between 8am and 9am. In the studies that he made, it showed the majority of the clicks were made that timeframe.

You can see when the best time to send it is for you. Simply look at the statistics that have and compare which days you have sent out, and at what times you have been sent. That way you will be able to see when the best results are.

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Sending good newsletters means having a good relationship with your clients.

When you start sending interesting newsletters to you clients, most probably it is because you wish to have a good, lasting relationship with them. Or Am I wrong? So, in order for that to happen, you should always try to give the most accurate and complete information possible.

Here are some tips so you can send great newsletters, and maintain good relationships with your clients:

1. Personalize your newsletters: A greeting can make the difference. Starting your newsletter, with Hi Maria, or Dear Maria, makes your clients feels thankful, because they will know you are going the extra mile to please them.

2. Become an expert in what you are doing: When you write your newsletter, make sure you reflect how knowledgeable you are when you talk to your clients.

3. Send valuable information: Send information that will make your clients interested in your newsletters, segment your list, and also you can send them specific information that they wish to receive too.

4. Be consistent your newsletter: If you are going to start a newsletter with a first person, do not change it to third person all of a sudden. Also, write fun words, so it doesn't become boring after a while.

5. Send Frequency: Do not send more than one newsletter in a short period of time, because you clients will start getting bored of them.

 I really hope these 5 advices help you a lot when you are writing your newsletters.

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Your newsletters in PDA Phones. Iphone, blackberry and other phones.

Who would imagined  that with our cellphones we would have the whole world to our feet

just by pressing any key? Not only can you talk to other people with your cell phone, but also  send and receive emails, instant messages, always be connected to the internet,  use GPS, and many other things.

It like having a mini computer  in our hands.

According to many surveys we have done, the majority of the decisions people make now a days is when looking at their cell phones. So when creating your newsletter, you should take into consideration how it is going to look in phones too, and how the links are going to show. That is why you should always create a text version.

Sending to blackberry users:

-Images are not downloaded automatically, so create a text version.

-Do not put links in your images, only the links reaches the client not the images.

- Always put a link to connect your newsletter with a website, so they can see it from their cellphone.

Sending to Iphone Users:

- They can see your HTML emails.

-The images on the Iphones are downloaded automatically.

So, remember not only to think how your newsletter is going to look on the computer, but also how it is going to look on the cell phones.

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Test, Test, Test

Hello!!

Since it is better to be safe than to be sorry, I recommend you to test as much as you can before sending out your newsletter or email marketing campaigns. Why do I tell you this? Because it is the only way you can make sure that your clients will receive a perfect newsletter from you. Always test your links, make sure that the images were uploaded correctly, and make sure that everything functions perfectly.

 I also strongly suggest that you create a list with five contacts, it can be people from your office , and this way, ask them to look at the newsletter and everything is functioning perfect.

 Lastly, I also recommend that you send your newsletter to a first group (around 20% of your list) and test how effective the newsletter is. If you want do a survey on what they liked from the website and what they did not like. That way you can act for the remainder of your clients based upon the first 20% feedback.

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Update your content very often.

Everyone loves to read updates, to keep ahead of what is happening around them, and wants to learn things that are interesting. So, there is nothing better than when you send your customers newsletters and they receive them with joy. Try to provide them with new information in every posting you send them.

That is why it is really important to not send them the same information over and over because they will get tired and unsubscribe from your newsletters.

 Also note that there is a difference between new data and new information. Data are facts that simply do not have much meaning, whereas all these information is already processed and thoroughly explained. Do not just give facts, also give explanations.

Would you rather receive facts or explained information? Always tried to put yourself in the shoes of the recipient.. You will always want  complete information and you would like them to be honest with you.

Not only do I recommend that you update the content of your newsletters, but also, I recommend that you update your blogs and websites as well. Always keep the latest information on your company, such as events, new products, news and so on.

Let your customers love what they see on their blogs, websites or newsletters and they will never get bored of the information you provide them with.

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