Menu

Use bold type to emphasize important text in Email Marketing

 

When you send your newsletters using HTML (not text) you have the opportunity to get more attention from your readers. So we recommend you to always use bold on all major points. These points stand out and get more attention from your customers. I am not saying that if an entire paragraph is important to use bold in all of it, just the main keywords. I also recommend not to use italics, since it is a technique that does not work well when you intend to read from the computer screen.

 

The underlined text is not very professional and is harder to read, and always remember that the links are underlined so if you underline a sentence may be mistaken for a link. The best option is the bold will always professional and most importantly always highlighted.

 

 

 

Read more...

Forward to a Friend (CMigrator copy 1)

Before I start with today's blog, I would like to wish everyone a happy weekend.

If your newsletter is really interesting and brings important and constructive information, makes a good promotion then it is more likely that more than a few of your contacts forward your newsletter. That is why in all the newsletters that you send, you  will see in that in the footer that it says forward to a friend:

image1

When your contacts are going to resubmit a new page, this will appear:

 

image2

They will fill this information and the newsletter will be sent to their contacts.

When your contacts click on the  forward to a friend button, you will see which one of your clients has sent it, but you will not be able to  see the email of the person to whom it was sent.

 

When this person receives the email forwarded, if it looks interesting enough, the person will most probably subscribe to your list.

You surely ask yourself why does it not show me the email that was forwarded? The answer is simple, it does not show  as there will be people who simply see the email address in their statistics and add to them to their list, and this would not be right since it is not an email opt-in.

So I always go a little further and make your newsletter creative, interesting, innovative, because it may be that more people than you think are  receiving it, and can become your recipients, and even be your future clients.

Read more...

Forward to a Friend

If your newsletter is really interesting and brings important and constructive information, makes a good promotion then it is more likely that more than a few of your contacts forward your newsletter. That is why in all the newsletters that you send, you  will see in that in the footer says forward to a friend:

 

 

When your contacts are going to resubmit a new page, this will appear:

 

 

 

They will fill this information and the newsletter will be sent to their contacts.

When your contacts click on the  forward to a friend button, you will see which one of your clients has sent it, but you will not be able to  see the email of the person to whom it was sent.

 

When this person receives the email forwarded, if it looks interesting enough, the person will most probably to subscribe to your list.

You surely ask yourself why does it not show me the email that was forwarded? The answer is simple, it does not show  as there will be people who simply see the web address in their statistics and add to them to their list, and this would not be right since it is not an email opt-in.

So I always go a little further and make your newsletter creative, interesting, innovative, because it may be that more people than you think are  receiving it, and can become your recipients, and even be your future clients.

Read more...

Use a Template for your Newsletter

You may think it is logical to use a template for my newsletters, but believe it or not there are still people who do not use it and believe that with using a background color is enough. But I got a few reasons why you should use a template in their email marketing campaigns.

 • Your customers will appreciate your newsletter.

• Give organization and professionalism to their newsletter.

• When editing your newsletter every week / every other week / month will be much easier and faster editing.

Finally, I would advice to have a standard template to use most of the time, but also have some alterative templates for special occasions and show a little creativity and customization. 

• Your customers will know what to expect.

• Give organization and professionalism to their newsletter.

• When editing your newsletter every week / every other week / month will be much easier and faster editing.

Finally, I would advice to have a standard template to use most of the time, but also have some alterative templates for special occasions and show a little creativity and customization

Read more...

Valentine's Day Super Sale

I hope all our blog followers are having a great day.

Today, I simply would like to share with you our St. Valentines promotions. I hope you can all take advantage of them.

Remember, if you are a paying account,  click where it says: "Paying Accounts Click Here", and if you are a trial user user, click where it says: "Trial Accounts Cliack here":

valentine1_promo (3)

 

valentine3_promo (3)

 

valentine2_promo (3)

 

Read more...

Videos and Flash Files

I hope all of you had an awesome week.

Today, I want to talk a bit about the videos and Flash files, because many of you ask us why they look good in Emailbrain and when they receive the bulletin, they do not look ok.

 Our editor allows you to place a variety of visual objects, such as flash files, videos, and animated GIFs, as well as a variety of images, but you should always keep in mind that many email providers do not display flash or videos for safety. In this case, Emailbrain can not do anything about it because there are safety standards that email providers have. Some of these email providers are Hotmail, Yahoo, Gmail, Outlook, Lotus and AOL among others. So I recommend as an alternative, to link your newsletters and a video or flash on the internet. For example, you can type in your newsletter:

To view our instructional video please click here. or Want to see how is it done? Click the link to view the video.

So what you can do is put a screenshot of your video and just link it with the video image. For example: Click to view the video (will open a web page).

play

 

This way you can be sure that your readers can see the video or Flash file.

HAVE A GREAT WEEKEND!!! 

Read more...

Tools to improve your Marketing Campaigns

I really hope you are having a great week so far. It is unbelievable how fast January past by.

With the tips included in this blog,   you can take advantage of your marketing campaigns, especially in this 2010 that is so competitive for all email marketers:

It is really important to get familiar with Social marketing, as it allows you not only to reach your email file but also many other Social Media Networks that may create a revenue for your company such as Facebook, Twitter, Wordpress, Blogger, Embed. Only marketers that are not updated with the latest technologies and latest tendencies, will not pursue to get the best ROI possible by using this medium of marketing.

As I have said I have said the past, going back where we first started: Let's be real, if you have an extremely low open rate (Lets say a 5%), making a beautiful newsletter, will not make it any better, you will have to definitely go back and see what was done wrong. Are you using a clean list? Are you using the correct strategy to attain the attention of your recipients? It is very important not to fool yourself, and to think that because you are going to change the design of your newsletter your open rate will go from 5% to 20%. Make sure you know that the design matters, of course that it matters, but also keep in mind if you do not have an adequate open rate you need to go back to basics, and see what went wrong.

Increase the quality of your emails, but not the quantity. I have seen lately many Email marketers who are putting all the effort on sending more and more campaigns. I have also gotten feedback from many recipients that they do not like to receive so many emails in their inbox. The solution? Condense the emails into a maximum of one per week, and go straight to the point, put yourself in the shoes of the recipients, if your inbox is full of advertising and promotions, or even educative information, you will not be very happy, and will probably end up deleting everything. Make sure to send the correct amount of emails, and focus on the quality of the email.

 Make yourself a calendar-- Remember the quote by -- Stella Terrill Mann "Desire, ask, believe, receive." - It completely applies for your marketing efforts as well. it is very important to visualize your marketing plans and campaigns in 2010. That is why I advice you to create a calendar with all your marketing campaigns for this year. Even though that many things come up at the last minute , it will be of great help if you have all your campaigns visualized, and you visualize it through the year chances are that you will receive the revenue you are waiting for.

Read more...

Two tips that should be considered

What to do to help the chances of getting emails opened.

From name: The first thing that you should take into consideration, when you really want the most people possible to open your emails is to keep in mind that it is always important that  your clients recognize the "from name" of where you are sending you email from. If your recipients does not recognize the from address, they will tend to erase that email.

By the contrary if they do recognize chances of them opening increase.

From Address: Also, it is very crucial that you make sure that your from address is not only an email address, but also it labels the actual name of the from the company or person.

 To summarize the From name and the From address, are a factor of decision on who opens your email and who doesn't.

Read more...

How to differentiate a Proper Subject line with one that should be avoided!

The first things that email filters look at when you are going to send out an email, is the content of the subject line, if they find words they considered to be spammy, they will sure block your emails.

Every time you are going to send out a blast you have to consider the fact that the subject line is not only the first thing your recipient will see, but also, it is one of the most important factors that will decide if they will open what you are sending to them, or if they will not.

Good subject lines have to be simple, clear and to the point. If the recipient is interested in what you are sending them, they will be very happy if your subject line directs them to what the email will be about.

Always make sure that when trying to sell a product, you do not make your recipients feel pressured. That way they will not even want to open your emails.

A subject line that should be avoided is one that makes the recipient feel that they are being pushed to buy something. Recipients should always feel that they have different options, and they should feel that you are informing them but not obligating you to buy anything.

Avoid exclamation signs, they tend to make recipients feel that they are being pushed to buy something. Avoid ALL CAPITAL letters, it makes clients feel that you are screaming at them. A good subject line should never be caught by spam filters that is why it is also wise to avoid words such as free, mortgage, money, viagra.

Always read the subject line before sending out  the email and make sure it sounds good and appropriate.

Read more...

Are you afraid that your clients will click on the "Report spam button"?

I really hope had an awesome working week.

In our last blog Gustavo  asks what happens if the client decides not to receive that specific promotion and unsubscribes  to that list does it mean that he will not receive any of my promotions at all. How does this work? Basically when a client unsubscribes they are asked from which list of all they are unsubscribed to, they wish to unsubscribe. And, if they are only subscribed to that one list, it will only unsubscribe them from that one so you should not worry about that.

Also Hammad, the reason why you are getting lower rate is because your clients do not identify you. I strongly suggest that you keep the from line the same.

Going to today's theme:

 In the email Email marketing industry there is nothing scarier than having a recipients of yours clicking on your "report spam" link.  It must really feel bad for someone who took the time to create the design of the newsletter, to create the content , and think about every single detail that a newsletter involves.

 You must ask yourself, why doesn't  the client click on the unsubscribe link rather than clicking on Report as Spam link. The way recipients think is that by clicking on the recipient's unsubscribe Link, they are actually confirming the sender that the email address is actually valid.

It is necessary to take the following measures in order to avoid your client clicking in the "Report as Spam Link":

- Make sure it is easy for your client to unsubscribe. As soon as a recipients of yours unsubscribe, make sure to take him/her out of the list. If not, they will then complaint, and it will be worse. And what is the point of leaving them on your list, if they are not interested in what you are sending them.

- Make sure to reinforce the option to unsubscribe by placing a unsubscribe header at the top of your newsletter:

 This option is already enabled for you when using Emailbrain.  Simply go to your account, click on Set up Options, click on the Settings Tab, and check the option to place a unsubscribe header as well. Make sure you save it too.

- Never, never send to anyone that has not requested to receive emails from you.

-Do not send to very old lists, and make sure you are consistent with how often you send out your emails.

-The subject line should clearly reflect what the newsletter is going to be about.

-Keep in mind that the more appealing your newsletter is the less your clients will want to unsubscribe.

Read more...

Subscribe

Get our Newsletter


Stay updated with the latest  Email Marketing trends

EmailBrain in Facebook EmailBrain in Twitter EmailBrain in Youtube EmailBrain in Pinterest EmailBrain in Instagram EmailBrain in Google+

EmailBrain - DMA
TRUSTe online privacy certification
EmailBrain - ESPC