Happy Halloween to all Emailbrain Followers! Have a very scary Halloween ;)
Francisco, sending emails to your clients once per week is great, so do not worry about over-saturating them if that is how often you are approaching them. Also, Rachel wants to know, why it is recommended not to use flash, and it is because they tend to get blocked by many spam filters, and videos don't download in all Email service providers. Pedro asked if it is ok to send two emails with different purposes a week, I would truly encourage you to put them together, and only send one email per week. Susan, Emailbrain allows to you to create both versions (HTML and text). That way, if your client can only receive text, they will be able to do so, but the clients that can also receive HTML, will receive it. The promotions that we are running for Halloween are:
Nuray, the way we select the date of our newsletters are: We usually have promotions on the holidays, and only on some end of the months (not all).
Dave and Alisha, thanks for your welcomed comments!
Now, going to today's topic: How often should I send my newsletters?
Many times we ask ourselves, am I sending emails too often or should I send a little more emails of what I am currently sending?
What we can do in this case is put ourselves in the shoes our recipients. Let's not saturate the recipient's inboxes, because credibility will be lost in that case. Always give more importance to quality vs. quantity.
Always keep a balance, do not send a daily message, but also do not send one every month. A last advice, place a field asking how often your recipients would like to receive your emails in your subscription form, and that way you will now you what your clients want from you.
Once again, I really hope you enjoy your Halloween weekend, and your trick or treat time!!