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Two Special Surprises from Emailbrain..

As always showing that we care about you...

The first surprise that we have is for those of you chirping on the Twitterverse. We are now offering support through Twitter, follow us for Email Marketing tips, Emailbrain promotions, send us an @Emailbrain_  message or DM and we will tweet you back with answers.

Oh! And for those of you who are not yet addicted to Twitter and/or are not following Emailbrain_ maybe 2000 free credits will motivate you. Don’t forget to let us know when you start following us; we are psyched to read your tweets! Username: Emailbrain_

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And, the second surprise that we have for you is that we will be extending our BLOG Promotion until this coming Monday, November 16th 2009.

In case you forgot what our Blog Promotion was about for the Paying accounts, it is:

Simply, buy Extra Send Credits before Monday, November 16th, 2009 and receive an additional 25% of extra send credits at no cost.For example: If you buy 50,000 extra credits, we will give you 12,500 at no cost. And, even better, Buy 200,000 extra send credits or more , receive the following:

 

1. 25% additional credits at no cost.

2. A customized template(designed by one of our professional graphic designers)

And, if you are a trial account, the promotion is:Simply sign up before Monday,  November 16th, 2009, to any of our plans, and we will give you an additional 25% of the monthly plan that you signed up, for the first month.

For example: If you register for a monthly plan of $19,95, which entitles you to receive 5,000 emails, then we will give you 6,250 emails for the first month.

I really hope you enjoy and take advantage of both surprises. Have a wonderful weekend!

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A promotion for all our Blog Followers

Good morning!

Before I start to inform you about the promotion that we have created for all our blog followers, I would like to talk a little  bit about a comment that Britney made last week. First of all Britney, thanks for your very important comment. It is very true that the best way to avoid spam complaints is to have the people on your list double opt-in, because they are receiving the message to their email, and from there, they are confirming that it is actually them, who signed up.

It has happened in the past that someone signs up a friend, and inputs in the subscription form the email address of a friend, or of the spouse, and when it reaches the recipient, that person obviously does not recognize the email, because it wasn't really them that signed up. At the end, this can be investigated, and we could find the IP address and time stamp of when the email address was added to the subscription form, and find out the truth, but if you wish to do the shortcut, and avoid the hassle, it is better to provide to your client the best method of subscribing to a list, which is to "Double Opt-in" as I said on the last blog, it might be more work for your clients, but it is well worth it.

Now, that this is clear, I will like to talk about today's promotion:

It was made for all of our Blog Followers. We really hope that you take advantage of it, and that you keep reading our blogs. We will keep doing promotions just for our blog readers, so stay tuned!

Remember that if you are a paying account, simply click on the "Paying Accounts- Click Here" button, and if you are a trial account, simply click on the "Trial Accounts-click here" button.

 

 

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What are Opt-In Emails?

First of all, I want to let you know that we will have a Blog Promotion, for all our Blog readers!! It will be starting next Monday, so make sure you read our blog next Monday, so you can take advantage of it.

optinToday's Topic: What are opt-in emails?

I have noticed that many people have the doubt of what are opt in emails. So today, I will explain you a little deeper about the subject.

Let's start with the definition of opt-in:

It is the action to agree via email or other way to receive email marketing messages, or giving a particular individual, webpage or company, permission in order to send them their emails. There are various types of verification and some need more work than others. (Double Opt-in, Unsubscribe, and Opt-in).

Now that we now the definition, I will explain a little deeper. Opt-in is when your clients provide permission to receive your information.

The methods by which they can provide permission are:

-A subscription form on your website

-A subscription form on your newsletters

- During company events, you can have a subscription form on the entrance, where people can sign up.

Once these people register, and provide you with their emails, and specify that it is ok for you to send them emails, you will then have written proof that they subscribed to be on  your list.

You must ask yourselves why it is so important that the emails are opt-in. It is in fact really important because we do not want these people to take your messages as spam, and delete them, without even having taking a look at them. If they do not register to be on your list, and you start sending them emails, it is very possible that they will make a spam complaint against your account. When a spam complaint is received, your account then goes on hold until you are able to provide proof of opt-in. If you can provide proof of opt-in, we then unblock your account, and put the person who made the complaint on a blacklist. That way next time you send an email to your mailing list, that person will not receive an email from you. If you cannot show proof of opt-in, we will ask you proof of opt in, of your list in general.

If this is also not provided, we will have to take actions in your account, up to cancelling your account. Emailbrain complies with the anti-spam laws showed on this link:

The Coalition Against Unsolicited E-mail: http://www.cauce.org/

FTC's CAN-SPAM Law:  http://www.ftc.gov/bcp/edu/pubs/business/ecommerce/bus61.shtm

Remember: If you are uploading a list into Emailbrain, you must confirm that it is a 100% opt in list. Emailbrain has the right to ask for proof of opt-in, and if the client cannot provide them, they result could be the cancellation of the account.

Have a wonderful weekend!

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How can I make my list grow? How can I create my list?

First of all, I would like to respond to AashLund, that had an inquiry, asking if it was possible to place a field in Emailbrain that will make clients choose how often they want to receive a newsletter from you.

Basically all there is to this, is to add that field on your database, and use our query feature to create two new lists that can be called weekly and another called bi-weekly, depending on whether they would like to receive your emails on a weekly basis or a biweekly basis. Also, thanks for your nice comments Kadar.

Now, going to today's theme: How can I make my list grow? How can I create my list?

Many of you will ask yourselves, how can I make my list grow, or how can I create my list from scratch? What techniques are out there to gather more email addresses?

There are many ways to create or to make your lists grow, opt-in ways of course (I believe this is a good theme for my next blog). You may create or grow your list by doing the following:

Include a subscription form in your website. All our clients will find a Subscription Form, which you can include in your website. This will help you get the email addresses and any other information you find necessary.

 Always promote your newsletters. How to do this? On the top part of your business card, include a sentence that says: "Receive additional information in your email, simply register is our website http:www.xxxxx.com/". This will not only make the people register for your newsletter, but also it will get them to know your website.

- If your business is on a physical location, ask your visitors to fill out a form where they provide you with their information, and that way you can send them information. This way, they are giving you written authorization that they wish to receive via email information on your products and/or services.

-The best way to create your list is concentrating on the quality of your content. Giving important information on your newsletters, will make them gain interest on the information you send, plus they will want to forward it to their friends.

So start growing up your list, because once your list grows, your business will also grow.

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How often should I send my newsletters?

Happy Halloween to all Emailbrain Followers! Have a very scary Halloween ;)

 Francisco, sending emails to your clients once per week is great, so do not worry about over-saturating them if that is how often you are approaching them. Also, Rachel wants to know, why it is recommended not to use flash, and it is because they tend to get blocked by many spam filters, and videos don't download in all Email service providers. Pedro asked if it is ok to send two emails with different purposes a week, I would truly encourage you to put them together, and only send one email per week. Susan, Emailbrain allows to you to create both versions (HTML and text). That way, if your client can only receive text, they will be able to do so, but the clients that can also receive HTML, will receive it. The promotions that we are running for Halloween are:

For Trials click Here

For Paying click Here

Nuray, the way we select the date of our newsletters are: We usually have promotions on the holidays, and only on some end of the months (not all).

 Dave and Alisha, thanks for your welcomed comments!

 Now, going to today's topic:  How often should I send my newsletters?

Many times we ask ourselves, am I sending emails too often or should I send a little more emails of what I am currently sending?

What we can do in this case is put ourselves in the shoes our recipients. Let's not saturate the recipient's inboxes, because credibility will be lost in that case. Always give more importance to  quality vs. quantity.

Always keep a balance, do not send a daily message, but also do not send one every month. A last advice, place a field asking how often your recipients would like to receive your emails in your subscription form, and that way you will now you what your clients want from you.

Once again, I really hope you enjoy your Halloween weekend, and your trick or treat time!!

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Quality vs. Quantity

First of all, I would like to tell you that we have received many calls and emails, regarding the Halloween Promotion. It is definitely a win-win situation, I encourage you to take advantage of it, and you can benefit from it, if you take action between right now and this Friday. 

In regards to today's topic, I would like to communicate to you why it is so important the quality of your newsletters, and why it is better to send a newsletter that is well done, instead of sending a dozen of emails per week.

When writing high quality content, your subscribers will be anxious to receive your newsletter, and they will see it like valuable information about your industry. This will create more credibility for you company, and your subscribers will want to forward your newsletters to even more people.

Sending your newsletter very frequently could annoy your subscribers, and you could lose your credibility.

Whenever you make the design of your newsletter, make sure your newsletters are easy to read. Do not use: flash, a big font, too much colorful text or only CAPS. Make sure to write a summary of the overall information, because if you make the text too long, your recipients will not want to read it. Write your newsletter in many short paragraphs with the accurate information, and use bullets to give a little more information in the parts that need it.

So, remember that the quality of your messages is really important, and that it is good to know that our recipients receive our newsletters with a lot of excitement.

Thank so much for following the posts. Until this Friday! :)

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You will be terrified and filled with horror by this Promotion.

Happy Halloween Week Emailbrainers,

I really hope you had a great week, and are all prepared for the weekend. I wanted to start off by letting you know that we have had an awesome week here at Emailbrain, a lot of brainstorming, and we have finally came up with a Halloween promotion that will make your Halloween even better. Before I start writing on what this promotion will be, I would like to answer some questions that came up on the last blog.

First of all, I want to acknowledge EB members for coming up with such smart questions, that I am sure that many people have as well. In regards to Lloyd's question whether it is ok to write all letters CAP's in the subject line? It is not ok, Spam Filters tend to classify that as spam, so it is great that you brought it up. Also, Meg mentioned that it is not ok to just put an image without text, and I would like to emphasize that along with an image you should always write some text, to avoid your newsletters getting caught in the spam filter. In addition, Emma wanted to know if it is ok to use bold letters in her newsletters, and the answer is yes, as long as it is only on the tittles. And last but not least, Mr. Green, Hotmail is a little stricter than other providers, but make sure that your permission-based list is recent, and that way, all emails should reach inbox, if you comply to my writings in the last blog.Thanks so much, for all your participation in the last blogs. Now we can go to the best part, the promotion, made for all of you.... Please click on the following links depending if you are a trial member or a paying member, to read the appropiate promotion for you:

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 trial_b

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I really hope you take advantge of this promotion! Take care, and have a wonderful weekend.

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Keeping your messages out of the Spam Folder

Before I start with today's blog, I would like to thank Maldo, and all of you that are reading and enjoying the blogs. Maldo, I am sure that now that you have a better understanding of the Reports and Statistics of Emailbrain, interpreting them will be really easy, and you will take advantage of knowing how to keep track of them!

In today's blog, I will talk about how to keep your messages away from the spam folder, I would like to give you some advice so your messages in fact, do not end up in the Spam Folder. Please keep these advices in mind since they will help your messages reach the inbox:

- Try to use a small font, for instance: +2 or +3 is a very good size. - If you write text in red, and bold, there is a great possibility, your message will be considered spam. - Avoid writing all CAPS, not only on the subject of the newsletter, but also on the content of your newsletter. -Avoid certain words in the subject line of your newsletter such as: Free, Sex, Viagra. Money, Mortgage Etc. And many other common words that spam filters will consider spam. - Do not write names in millions when it comes to money. For instance: $10,000,000 in the subject line. - Never leave your message blank, always write something on the subject line.

 I really hope these advices help, and that you follow them. Please keep in mind that Spam filters are very strict, so we must do everything on our hands to make the email reach the inbox.

I will be waiting for your comments on such an important matter, as it is keeping your messages away from the Spam Folder. Take care, and we will talk again on Friday!

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Reports and Statistics

Thank you very much for your comments, here are some answers to the questions that arised on the last blog.

To answer Mary Kate's question on why do text-only messages don’t give us the percentage of open emails? Basically, our reports depend on an action being taken (such as an image being downloaded) or a click through. One way around it is to design the newsletter in HTML but make it resemble straight text by using only text in a simple table structure. Only HTML-based emails can carry the code necessary to communicate with the EmailBrain server when recipients perform actions such as clicking the email to read it, forwarding to a friend or clicking on hyperlinks in the content. However, EmailBrain can still track basic statistics in text-only versions, such as un-subscribes and subscribes.

And, to reply to Esteban's question as to how to claim your promotion credits?. Simply send an email to This email address is being protected from spambots. You need JavaScript enabled to view it. with your username for Emailbrain, Facebook and Twitter, and we will add the credits to your accounts.

Today's blog will be on Reports and Statistics

I want to explain why you need to wait 24 hours after having sent your email campaign, in order to see your exact statistics.

These are the following reasons:

1. An email might be delivered immediately and the recipient might open it instantly but this might not be reflected in the statics section immediately.

2. Some email provider's servers can make the spam test, and by consequence emails are not delivered right away.

3. The email provider's servers might be crowded, because they have too many emails going in or going out, so the delivery of the email might take a little more than usual.

4. Your contacts may have the inboxes full, so it will attempt to resend the message up to 24 hours after first attempt.

5. If the emails bounce and are returned we will attempt to send them for 24 hours. But if some of this emails are successfully delivered, their status will change to (HD) Hard Bounce.

I hope this really helps, please do not hesitate to write back if you have additional questions.

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Percentage of opened emails in the Reports and Statistics section

Before I start with today's blog I would like to give  special thanks to all of you that are following us in Facebook and Twitter, and for particpating so actively in them as well.  I would like to take this opportunity to invite all of you who have not yet joined us in Facebook and Twitter to do so.

Click on the Following icons to join us, and you will get 2,000 Complimentary Non-Expiring Credits:

Emailbrain's Twitter Account ------>twitter

Emailbrain's Facebook Account --->facebook

Please keep in mind that most of our promotions from now on will be only posted in our Twitter and Facebook accounts!

Today, I would like to explain you a little bit about the percentage of opened emails that shows in you Reports and Statics section. Many of you may notice that the percentage of emails opened is very low, but do not believe it is as low as it says on your reports. As a matter fact, is usually much higher than what the statistics say. Many of the time your recipients take the following action when they open the email, and it does not count as a opened email, even though they did read your email:

1. Many of your recipients do not click to open the email. Many email service providers such as Hotmail, Yahoo, AOL etc, as well as many email programs such as MSOutlook, Eudora, Thunderbird, Lotus, etc have a preview window, and your recipients read the email from this window. In order for the open to count, it must be double clicked on.

2. The person downloads his or her emails, and then they disconnect from the internet to then check their email.

3. Your email provider does not download images automatically, and if that occurs, email is not counted as an opened email.

 As you can see, your percentage can be higher, so do not get discouraged and keep sending your email marketing campaigns.

Thanks so much, and I will be waiting for your questions/comments. Take care!

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