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What makes Email Marketing so effective.

Email Marketing, not only is the most inexpensive way of Marketing but also it has many advantages when compared to traditional marketing.  Traditional marketing such as direct mail is declining because of its high costs in printing, and delivering, as well as with newspapers, magazines, and flyers. A website is never as direct as an email marketing message, since the website has information written on it but the email can be more specific as to what the client is looking for. When a company advertises through radio or even television, their message is being exposed to anyone, without previous segmenting of who really wants to see/read or receive the message.

Social Media such as Facebook, Twitter, MySpace, and even blogs can unite us with our customers, but it is only interesting to people who are in sync with events that are coming up very soon. The ROI on Email Marketing is very high compared with other sources of Marketing. Another advantage of Email Marketing is that is that you can send the email whenever you want to, and as soon as your recipient checks their invoice, they will receive the message that you are sending them. Another aspect that favors email marketing is the ability to segment what each group of your clients wants to receive or is interested in.  A great way of Marketing now a days: Email Marketing.

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Subscription Form

The whole relationship with your customers in e-marketing begins with the subscription form. So bear in mind that you should create a subscription form easy to understand, short and clear.

Design: Do not put too many colors, this should simply bring your logo and the information you want to obtain. The simpler it is the more attention it will attract.

Be Clear: Indicate which are the required fields of information that your clients are filling out. You can put a link to your privacy policy in the form and your  new subscribers can be confident that their information will be safe and they will feel confident in giving you information.

Fields: Do not make a subscription format with too many fields, ask for the most important information. If you make it very long, most subscribers will not want to fill out as much information, so at the end they will prefer not to register.

 Benefits: Before your clients register information, you can explain to them what information they will receive and how often. That way your customers are clear on what they are registering for.

Remember to always put yourself in the shoes of your subscribers, not only when creating your newsletters, but also when creating your subscription forms.

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How to prevent your clients from deleting your messages without reading them

Many times we think: Do clients you read our newsletter? Is the information interesting? There is nothing sadder than creating a newsletter that recipients will not read. I can assure you that you have received newsletters in your inbox that you then immediately delete without reading, or am I wrong? So I will give you a few tips that can help your clients not delete your newsletters.

  1. Be brief: Keep your newsletter very short. If it is too long, it is likely that the reader will not want to read it all, or might have too much work to read so much information. 2. Use paragraphs: Use paragraphs between one idea and another, so your newsletters are more organized and easy to understand. 3. Be Specific: No further explanation or long detours. Go to the point and say what he has to say. Use short sentences and paragraphs. So your readers understand everything immediately. 4. Use Bold: Use bold for important points, so the reader can identify the most important thing for him/her. 5. Images: Try to use images that have to do with the subject and that way the reader relates information to the image and it is easier to understand. 6. Subject: The subject line should clearly convey what is the newsletter about, and must be under 40 characters.

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Social Networks (CMigrator copy 1)

 

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As you may know, the websites Facebook.com and Twitter.com are on its boom. So why not capitalize on this and make the most of these social networks?

Create a fan page for your business on Facebook and Twitter, invite your contacts to join and ask them to invite their contacts. This will also help to promote their newsletters, because that way, they can put the links of these bulletins, and on these pages. You can also ask the new fans who are interested in receiving information in their emails to register to your subscription form; this will make your list grow even more.

Actually, you can take advantage of these social networks not only to gain new customers but also to promote their e-marketing newsletters.

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Social Networks

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As you may know, the websites Facebook.com and Twitter.com are on its boom. So why not capitalize on this and make the most of these social networks?

Create a fan page for your business on Facebook and Twitter, invite your contacts to join and ask them to invite their contacts. This will also help to promote their newsletters, because that way, they can put the links of these bulletins, and on these pages. You can also ask the new fans who are interested in receiving information in their emails to register to your subscription form; this will make your list grow even more.

Actually, you can take advantage of these social networks not only to gain new customers but also to promote their e-marketing newsletters.

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Ways to increase your subscribers

Ways to increase your subscribers

One of the main goals of email marketing is that our subscriber list grows every day. This way the product or service will be more known, and sales will  increase. So although I know that we have already discussed this issue in the past, today I wanted to share with you some new ideas on how to collect new subscribers, and also I will mention the ideas that I had given you.

1. Send to a friend: Always include this option, because if your newsletter is really interesting I can assure you that more than one person will re-send it to someone who is not on your list. This new contact will most likely sign up to your list.

2. Subscription Form: Include this form on all websites and in your newsletter.

3. Business Card: On your company’s business card, invite people to visit their website, to sign up to their newsletter and receive the latest news.

4. Personal contacts / business: Send an email from your e-mail to personal contacts and business contacts, inviting them to register for your mailing list on your subscription form.

5. Pop-Up Messages: When someone finished visiting your website and proceed to close the window or navigate to another page, offer the option of filing your mail in a popup.

6. Telemarketing: There are companies that specialize in doing this or you can ask someone from your company to do so. Call your current and past clients and ask for their email in order to register for the mailing list.

7. Signature in e-mails: Include a link to the subscription form in the signature of your emails. Also ask your other co-workers to include it because most of the time you all have different customers. You can put a sentence like: Do you want to be part of our contact list? Click here to join.

8. Referrals: Ask your current subscribers to invite their contacts to be part of your list, and if they do, you can give you a discount or a gift.

9. Events: You can get people to sign up to your list, in the events you will participate in, or you can invite people you talk to, to be part of your list, you can give them the business card or you can create a flyer with this information.

10. Discount Offer: You can give special discounts to people who register their list for the first time.

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Unsubscribers and Spam

 It is vital that you pay attention to the percentage of unsubscribers and spam.

Constantly review emails sent before and have had low performance on these two points: unsubscribers and spam. Consider what could have caused a low percentage of recipients. To do this I recommend you do the following:

• Make time to discover what topics are of interest to its subscribers.

• Send a survey of various topics and interests and give them the opportunity to write their topics of interest. You may also ask them the reasons why they would unsubscribe to your list, so you can analyze more thoroughly why the other readers did.

Remember that if your percentage of spam is high, your emails can start being blocked. So make sure your lists are all opt-in, follow the basic standards when creating your newsletters and remember not to buy databases.

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