I really hope you are having a great week so far. It is unbelievable how fast January past by.
With the tips included in this blog, you can take advantage of your marketing campaigns, especially in this 2010 that is so competitive for all email marketers:
It is really important to get familiar with Social marketing, as it allows you not only to reach your email file but also many other Social Media Networks that may create a revenue for your company such as Facebook, Twitter, Wordpress, Blogger, Embed. Only marketers that are not updated with the latest technologies and latest tendencies, will not pursue to get the best ROI possible by using this medium of marketing.
As I have said I have said the past, going back where we first started: Let's be real, if you have an extremely low open rate (Lets say a 5%), making a beautiful newsletter, will not make it any better, you will have to definitely go back and see what was done wrong. Are you using a clean list? Are you using the correct strategy to attain the attention of your recipients? It is very important not to fool yourself, and to think that because you are going to change the design of your newsletter your open rate will go from 5% to 20%. Make sure you know that the design matters, of course that it matters, but also keep in mind if you do not have an adequate open rate you need to go back to basics, and see what went wrong.
Increase the quality of your emails, but not the quantity. I have seen lately many Email marketers who are putting all the effort on sending more and more campaigns. I have also gotten feedback from many recipients that they do not like to receive so many emails in their inbox. The solution? Condense the emails into a maximum of one per week, and go straight to the point, put yourself in the shoes of the recipients, if your inbox is full of advertising and promotions, or even educative information, you will not be very happy, and will probably end up deleting everything. Make sure to send the correct amount of emails, and focus on the quality of the email.
Make yourself a calendar-- Remember the quote by -- Stella Terrill Mann "Desire, ask, believe, receive." - It completely applies for your marketing efforts as well. it is very important to visualize your marketing plans and campaigns in 2010. That is why I advice you to create a calendar with all your marketing campaigns for this year. Even though that many things come up at the last minute , it will be of great help if you have all your campaigns visualized, and you visualize it through the year chances are that you will receive the revenue you are waiting for.