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Test, Test, Test

Hello!!

Since it is better to be safe than to be sorry, I recommend you to test as much as you can before sending out your newsletter or email marketing campaigns. Why do I tell you this? Because it is the only way you can make sure that your clients will receive a perfect newsletter from you. Always test your links, make sure that the images were uploaded correctly, and make sure that everything functions perfectly.

 I also strongly suggest that you create a list with five contacts, it can be people from your office , and this way, ask them to look at the newsletter and everything is functioning perfect.

 Lastly, I also recommend that you send your newsletter to a first group (around 20% of your list) and test how effective the newsletter is. If you want do a survey on what they liked from the website and what they did not like. That way you can act for the remainder of your clients based upon the first 20% feedback.

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Update your content very often.

Everyone loves to read updates, to keep ahead of what is happening around them, and wants to learn things that are interesting. So, there is nothing better than when you send your customers newsletters and they receive them with joy. Try to provide them with new information in every posting you send them.

That is why it is really important to not send them the same information over and over because they will get tired and unsubscribe from your newsletters.

 Also note that there is a difference between new data and new information. Data are facts that simply do not have much meaning, whereas all these information is already processed and thoroughly explained. Do not just give facts, also give explanations.

Would you rather receive facts or explained information? Always tried to put yourself in the shoes of the recipient.. You will always want  complete information and you would like them to be honest with you.

Not only do I recommend that you update the content of your newsletters, but also, I recommend that you update your blogs and websites as well. Always keep the latest information on your company, such as events, new products, news and so on.

Let your customers love what they see on their blogs, websites or newsletters and they will never get bored of the information you provide them with.

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Always use bold on all major points

Good afternoon to all blog readers!! I would like to give a short tip, that I hope you find very helpful.

When you send your newsletters using HTML (not text) you have the opportunity to get more attention from your readers. So we recommend you to always use bold on all major points.

These points stand out and get more attention from your customers. I am not saying that if an entire paragraph is important to use bold in all of it, just the main keywords. I also recommend not to use italics, since it is a technique that does not work well when you intend to read from the computer screen.

The underlined text is not very professional and is harder to read, and always remember that the links are underlined so if you underline a sentence may be mistaken for a link. The best option is the bold will always professional and most importantly always highlighted.

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Use bold type to emphasize important text in Email Marketing

 

When you send your newsletters using HTML (not text) you have the opportunity to get more attention from your readers. So we recommend you to always use bold on all major points. These points stand out and get more attention from your customers. I am not saying that if an entire paragraph is important to use bold in all of it, just the main keywords. I also recommend not to use italics, since it is a technique that does not work well when you intend to read from the computer screen.

 

The underlined text is not very professional and is harder to read, and always remember that the links are underlined so if you underline a sentence may be mistaken for a link. The best option is the bold will always professional and most importantly always highlighted.

 

 

 

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Forward to a Friend (CMigrator copy 1)

Before I start with today's blog, I would like to wish everyone a happy weekend.

If your newsletter is really interesting and brings important and constructive information, makes a good promotion then it is more likely that more than a few of your contacts forward your newsletter. That is why in all the newsletters that you send, you  will see in that in the footer that it says forward to a friend:

image1

When your contacts are going to resubmit a new page, this will appear:

 

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They will fill this information and the newsletter will be sent to their contacts.

When your contacts click on the  forward to a friend button, you will see which one of your clients has sent it, but you will not be able to  see the email of the person to whom it was sent.

 

When this person receives the email forwarded, if it looks interesting enough, the person will most probably subscribe to your list.

You surely ask yourself why does it not show me the email that was forwarded? The answer is simple, it does not show  as there will be people who simply see the email address in their statistics and add to them to their list, and this would not be right since it is not an email opt-in.

So I always go a little further and make your newsletter creative, interesting, innovative, because it may be that more people than you think are  receiving it, and can become your recipients, and even be your future clients.

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Forward to a Friend

If your newsletter is really interesting and brings important and constructive information, makes a good promotion then it is more likely that more than a few of your contacts forward your newsletter. That is why in all the newsletters that you send, you  will see in that in the footer says forward to a friend:

 

 

When your contacts are going to resubmit a new page, this will appear:

 

 

 

They will fill this information and the newsletter will be sent to their contacts.

When your contacts click on the  forward to a friend button, you will see which one of your clients has sent it, but you will not be able to  see the email of the person to whom it was sent.

 

When this person receives the email forwarded, if it looks interesting enough, the person will most probably to subscribe to your list.

You surely ask yourself why does it not show me the email that was forwarded? The answer is simple, it does not show  as there will be people who simply see the web address in their statistics and add to them to their list, and this would not be right since it is not an email opt-in.

So I always go a little further and make your newsletter creative, interesting, innovative, because it may be that more people than you think are  receiving it, and can become your recipients, and even be your future clients.

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Use a Template for your Newsletter

You may think it is logical to use a template for my newsletters, but believe it or not there are still people who do not use it and believe that with using a background color is enough. But I got a few reasons why you should use a template in their email marketing campaigns.

 • Your customers will appreciate your newsletter.

• Give organization and professionalism to their newsletter.

• When editing your newsletter every week / every other week / month will be much easier and faster editing.

Finally, I would advice to have a standard template to use most of the time, but also have some alterative templates for special occasions and show a little creativity and customization. 

• Your customers will know what to expect.

• Give organization and professionalism to their newsletter.

• When editing your newsletter every week / every other week / month will be much easier and faster editing.

Finally, I would advice to have a standard template to use most of the time, but also have some alterative templates for special occasions and show a little creativity and customization

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Valentine's Day Super Sale

I hope all our blog followers are having a great day.

Today, I simply would like to share with you our St. Valentines promotions. I hope you can all take advantage of them.

Remember, if you are a paying account,  click where it says: "Paying Accounts Click Here", and if you are a trial user user, click where it says: "Trial Accounts Cliack here":

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Videos and Flash Files

I hope all of you had an awesome week.

Today, I want to talk a bit about the videos and Flash files, because many of you ask us why they look good in Emailbrain and when they receive the bulletin, they do not look ok.

 Our editor allows you to place a variety of visual objects, such as flash files, videos, and animated GIFs, as well as a variety of images, but you should always keep in mind that many email providers do not display flash or videos for safety. In this case, Emailbrain can not do anything about it because there are safety standards that email providers have. Some of these email providers are Hotmail, Yahoo, Gmail, Outlook, Lotus and AOL among others. So I recommend as an alternative, to link your newsletters and a video or flash on the internet. For example, you can type in your newsletter:

To view our instructional video please click here. or Want to see how is it done? Click the link to view the video.

So what you can do is put a screenshot of your video and just link it with the video image. For example: Click to view the video (will open a web page).

play

 

This way you can be sure that your readers can see the video or Flash file.

HAVE A GREAT WEEKEND!!! 

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