Never Promise your Subscribers Something that you will Never Meet....

Good morning to all!!!

As you all know today the world cup has started, and we want to be part of the world cup celebration. So simply comment in our Facebook/Twitter page who you think will win the world cup, and in one month we will give the winners 2,000 XC for FREE! If you comment back with more than one country we will only take in account the first option you gave. So let the bets begging!


If you have your contacts/customers register to your mailing lists to receive information from you, send only information about you and the information you promised that you will send them. They do not start sending advertising other companies, or information that is not related to your company or information that they did not ask from your company.

If you promise a newsletter of your products / services send them this newsletter. If you promise a discount every 15 days, send these newsletters discount every 15 days.

Always follow what you say and so customers know that your company is serious and has a commitment.

Have a great weekend, and remember to  comment saying who you believe the winner will be in the south africa 2010 world cup!


12 points to take into account

Today, I would like  to share with you 12 points that for me are very important when making email marketing campaigns, there are short but certainly very helpful if you follow them:

1. Add your website

 2. Always include the link to unsubscribe / subscribe / forward to a friend. (Emailbrain does this for you by default)

3. Be consistent in your sends.

4. Use templates

5. Use flashy subject lines

6. Use from names / emails that are recognized by recipients.

7. Personalize

8. Make promotions

9. Create interesting links

10. Use auto-responders

11. Do not use red in your text

12. Avoid being seen as spam

Have a great remaning of the week!!!


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Some Tips

The best advice I can give for your email marketing campaign is that they must keep your newsletters entertaining, understandable and fun. Always remember to include your website (if you have one) in your newsletters, that way if your readers want to know more about your company, they can click and go to your website.

If you really want to keep your customers continually buying yourr products / services, create a strategy, such as:

• Discounts

• Free Shipping

• Gifts

You can also make your current customers recommend new customers and also give prizes / discounts for each customer they refer (Like a referral program). This is also a good strategy to grow your database.

So it's really simple to keep your customers happy, and if they are happy, that will benefit you in all ways.

So keep your newsletter updated, easy to understand, entertaining and make good deals so your clients can take advantage of them and purchase from you!


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Research your product / service thoroughly and regularly

Keeping up is very important, and this can put you ahead of your competition. To do this, make sure you investigate for websites that relate to your product / service. Pay attention if new developments are coming and always try to see if there are new things in the market or if your company is offering the latest and most innovative product.

. Ask yourself these questions when looking at the websites: •. What is the major tone of the other sites? • What are they doing, and what strategy are they using in order to be successful? • What news is being discussed on a daily, weekly or even monthly basis? To research requires considerable time, but it helps to differentiate itself from those who have not done so. Over time, the research you do will gain more visitors. It is also recommended adapting some of the techniques of others if you think you can benefit, but do not be afraid to wear your own style / taste.


Link with Intelligence!

Links are great, especially when the links are pointing to your website. However, make sure you are linking to related sites. Give readers links that are connected to interesting content that you think will benefit them, inform them or entertain them in any way possible.

When you place the link, create a comment that will make them want to press this link, and this will also prove to your readers that you really are an expert on the subject.

Finally be careful not to link to pages with content that is not related to your company. Since this can annoy your readers, and remember that they were registered to receive your information and not see one that may not be interested.


Is it better to have your subscribers Single Opt in or Double Opt in?

Good morning to all…

Before I start today’s topic I would like to invite you to our Facebook and Twitter page and tell us what topic you would like to see in our blog. Remember that this blog is made especially for you!

It really depends on how you see it. The single opt in is simpler and faster to use. As soon as a person puts their details on the subscription form they are already subscribed and can start receiving your emails. However, the negative part of single opt-in is that anyone can write out anyone's email address in the subscription form, and then the real person can make a spam complaint because it was not really them who opted in, but a competitor for example. Also, even if he/she is the same subscriber who opts in but misspells a letter of the whole email address then they will not be added.

The double opt in is more work because after a client first opt ins, then he/she needs to go to his/her email and confirm that they have opted in. This will confirm that the person who subscribed to a  certain email address is really the owner of such email address account. The negative side is that many people can either not receive the email or if they do but they do mot click on the link. And, by consequence it will be a subscriber less than you will have in your list.

So now that both opt ins are explained to you, Which one will you feel more comfortable using and why?


Are your clients overwhelmed by your emails?

A great tip is to always compare how often you send your clients emails with the amount of unsubscribe you have for that specific period of time. If you see that when you send emails too often, the unsubscribe rate goes up, then that means that they are not liking the fact that you are sending them emails too often, and after a while more and more clients will unsubscribe. I suggest you try to keep your clients by not saturating them with too much information.


As a personal experience, I would like to tell you that I subscribed to receive email from a particular brand that I love, well let me tell you, it was insane, I would receive an email every day, I ended up unsubscribing. So, they would have kept me as a subscriber if they did not saturate my inbox, but unfortunately, they did.

Every time you are ready to send an email blast, make sure that put yourself in your subscriber's place, and make sure you would not mind receiving that email too soon from the last one you sent out. If you think that they will not feel annoyed, because there was a reasonable period of time between the last email and the one you are about to send, then go for it!



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