I hope you have enjoyed this week so far, and are ready for this coming weekend.
Today's theme is how to avoid getting spam complaints: An ideal rate of complaint is less than 1 complaint per 1,000 emails sent. If you have a higher rate than the one mentioned above, then you should do the following:
- The first thing you should do is to maintain basic list hygiene. Avoid sending to those people who do not wish to receive your emails. Emailbrain automatically places an unsubscribe link at the bottom of your emails. However, that is not reason enough for clients to complaint when they have received an email they have not opted-in for.
- Never, under any circumstances use a purchased list. People must have opted in directly to you, in order for you to send them a newsletter.
- Get the unsubscribe link not only at the bottom (where Emailbrain places it by default, but also at the top, where it is very visible for your clients to unsubscribe.
By enabling the unsubscribe footer, like in the image above, you will get your clients to see the unsubscribe feature first, rather than seeing the way of complaining first. And, that will lower your spam complaint by half, we (here at EB) have tested it in the past, and it is does work.
-If your list is too old, you may also send an email to your clients, letting them know that you will be sending them frequent emails, and that if they do not want to receive any of your future emails, then they should unsubscribe. That way, by them receiving an email solely on the fact that they can unsubscribe if they wish to, that will certainly lower your spam complaint as well.