To all Emailbrain blog readers, I wish you a very happy 2010!!!. May all your dreams come true, always wish for the best, and think of this coming year with a lot of positivism. Forget all the bad things that occurred to you on 2009, and think of all the beautiful things that made you smile last year! I really hope those smiles multiply on 2010.
To start this new year, I would like to advice you on: How to avoid getting caught by Spam Filters!
It has been brought to my attention that in today's business world, many more serious publishers and companies are getting caught by Spam Filters without being spammers.
The first way to avoid your email getting caught by Spam Filters is to:
- Create a text version of your email. That way, people who are only enabled to receive text version will get a readable email rather than a blank email, your audience will be bigger! and chances are that all those people's email programs that cannot read HTML version will not get an email caught by spam filters. With Emailbrain, it is very easy to create a text version. Simply, click on the Edit text version button when creating a newsletter. After you finish your HTML version, and close the Editor, the system will automatically take you to the text version Editor, so you can create such version as well.
-As I have said in the past, I want to emphasize this tip because it is a really important one do not put all CAPs in the subject line. That will certainly make your email hit the SPAM folder.
-Use the phrase work from home, or words such as Viagra, Free, Mortgage, Discount, Special Offer, Extra Income, Money back guarantee, and other language related to medicine, mortgages, and pornography. Those are words that should be avoided by all means. Spam Filters tend to classify those words as Spam.
- Avoid just pasting a JPEG in your newsletters an nothing else. Emails should not only have images but should also definitely have text. Emails should actually have more text than images for Spam Filters not to recognize it as a spam email.
-Use plain English and everyday wording. Avoid sending an email that sounds like if it is a sales phrase.
Remember to follow this small but important tips, and you will see how succesful you will be in 2010, in sending all your email marketing campaigns.