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Good morning Emailbrain Blog Readers,
I would like to extend these holidays greetings, and want to wish you the best for this so important time of the year.
Before I start with today's blog, I will reply to the postings that Diego and Susan made in our last blog. Diego wanted to know the extra number of fields that a subscription form should have. In reality it should not be an exact number, simply they should not be so few that you will later regret having asked your subscriber for really important information, but not so many that your recipient will walk away from signing up because there are so many. Susan wanted to know if she sends an email to all her clients to confirm that they do want to be in her list, if they happen to complaint in that first send, what would happen. We will then require proof of opt in, which means proof that that person did subscribe to be in your list even if it was a long time ago.
Today's blog will be solely on our Project for this holiday's season. For a long time the Emailbrain team has been wanting to get involved in a good cause, a lot of brainstorming happened in order to come up with a great idea that we decided to call “The EmailBrain Project”
We have partnered with http://www.homelessinmiami.com , an organization of young Hispanic artists that are trying to give back to their community (Miami).
Starting this Holiday season, EmailBrain in conjunction with Homeless in Miami, will be doing clothes collecting efforts, with the purpose of giving it out to the homeless people in the city of Miami. If you would like to get involved in this great cause, you can do so by sending out clothes, towels, sheets, shoes, and anything you think could be of good use to the homeless, to our offices in Miami 10750 NW 25th St., Miami, FL 33172.
EmailBrain and Homeless in Miami deeply thank you for supporting this great cause that will, without a doubt, put a smile in lots of people’s faces. And since we don’t want you to miss that moment, we will be posting videos.
The Emailbrain Team & Homeless in Miami wish everyone Happy Holidays!
Hello Emailbrain Followers,
I hope you are really enjoying your Holidays.
In regards to my last blog, Abby mentions that it also occurred to her that the links were dead when her clients opened her emails, they saw nothing, that is why it is always important to check before sending out your newsletter.
Remember, always send yourself a test, before sending it to everyone else. And Monique, wanted to know if 25% open rate is a good rate. Well, Monique always keep in mind that your open rate depends on a huge number of factors. Some of them are how old your list is, what the content of your newsletter is, and what your subject line is, what the delivery rate is (If many of your emails bounce, the open rate will be lower), and also the from name of the email. But in general terms, considering all factors mentioned above 25% open rate is a good open rate.
Today's blog: How can you build your list to send out successful Marketing Campaigns?
First of all, I would like to tell you that building your list is a journey and not a destination. You will have to keep maintaining your lists, and also keep on growing them.
- Make sure you use the Subscription Form feature that Emailbrain provides, and make sure you place it in your website in a place where it is very visible. Put the subscription form in as many pages as you possibly can within your website.
- Motivate your clients to subscribe by giving them something in return. It can be a prize by winning a company raffle, or by letting them know that they will get better advantages (like discounts)by signing up to receive your company emails, or let them know they will receive promotions via email after they sign up.
- Use the appropriate quantity of fields in the subscription Form, if you make it too long clients will certainly walk away from filling it out. Also keep in mind, that some fields you cannot avoid them since you will need them in the future, make sure to have a balance.
- Emailbrain provides you with a feature called "Forward to a friend" that way, if your clients find your content interesting, they can forward it, and once their friends receive it, they can sign up to your list, if they really like your newsletter and the content.
-Educate your clients or future clients by using many different types of media, facebook, twitter, blogs, articles. That way, you will always have your clients following you!
I hope you found this helpful. And, have a wonderful remaining of the week!
I really hope your week has been great so far.
Michael, in regards to your question whether to personalize the subject line or the content of your newsletter, I would recommend you to do both. That way, your clients will feel more identified with your emails.
Rose, Mary, and Najao, thank you so much for your nice thoughts, and your compliments. Emailbrain wishes the best to the three of you as well!
Today, I would like to share with you a situation that occurred to one of our clients recently , and would like to prevent this from happening to you. A few days ago we had a client that used to get around 25% of his emails opened in his Reports and Statistics Section, and less than 0.5% complaint rate (which was very good). One day he stopped sending information to his clients regarding his company, he told us that because he was busy doing other things in his business, and he did not take into consideration that his clients were expecting emails from him. He then stopped sending them emails for almost a year. The result of that? The first time he decided to go back and start sending emails to them again, many of his clients had already lost interest in what he was offering, and in his company, because he failed to be consistent. Not only his open rate was horrible, but also his complaints grew by far. He then called us to see what had happened.
Basically, when you make the decision of engaging in email marketing, make sure you do not abandon your clients, because they will forget who you are. Always keep reminding them that you are there to offer them services when they need you.
Always have a determined frequency to send out your newsletter, whether it is weekly, biweekly or monthly, make sure that you do not stop sending for long periods, because you will lose a potential list of returning customers. I am not saying that you will be sending emails to your clients on a daily basis, because that will definitely get them annoyed, but the key here is to always keep a balance and don't go into extremes where you send them information everyday, or by the contrary you do not send them anything throughout a whole year.
I really hope you take this advice and keep being consistent in your email marketing campaigns.
Thanks for listening to Emailbrain's advices and have a wonderful weekend.
First of all, I would like to acknowledge the fact that we are already in December. I would like to wish all of you happy Holidays! Jumping into today's topic: Creating a Database that works
I would like to give you some advices so that the databases work when you are creating them:
1. Set your goals. Do you wish to grow your database? Do you want to double your sales on a product? Make sure you set your goals before creating your database. That way you will know which type of clients you want and how to classify each client.
2. Determine what to include in each database. Once you have decided which clients of yours have more potential, then you can start building up your database. Get together with your sales and marketing team, and ask them for all the opt in contacts that they have, and their contact information such as First and last name, name of the company they work for, products that they usually buy, phone number, email, and other products of interest.
3. Develop a plan. Once you have your goal established, and have your database created, you may then develop your email marketing plan.
4. Measure your results. Generate periodic reports that contain information such as cost per contact and cost per sale. It is better to develop an Email marketing plan, that goes little by little, rather than creating a huge campaign the first time, it is better to build it up with the time. Simply start with a small piece of your database, to see how it goes, and then expand, until you reach all your clients.
Note: Always try to personalize your emails, this way your clients will feel identified with you and your product as well.
I really hope all these advices are useful to you.
Have a great start of the month!!
Happy Thanksgiving to all Emailbrain Blog Readers!
Thanksgiving is a beautiful time of the year, in which we gather together to give thanks. In life, we must live by the principle of thankfulness, and not only talk about it. We would certainly be happier human beings if we learn to appreciate what we have, and what is around us, rather than just taking everything for granted. Thanksgiving is the enemy of dissatisfaction and for that reason, it is really important not have a complaining attitude towards like, but by the contrary always have a thankful attitude. This Thanksgiving Day, let's all think about Thankfulness, and the real reasons why we should be thankful. Let's look around so we can see that even though we do not have everything that we want, what we want is not always what we need.
As Cicero once said: "Gratitude is not only the greatest of virtues, but the parent of all the others." ~
On our last blog John Michael asked whether it can happen that when you send out a newsletter, it comes out a way but when you send it to a mailing list, it comes out differently. Well, what you send out as a test, is what you will see when you send it out as a mailing list, if you send it to the same email address. It is a really important question, and I am really glad to answer it, so many of you can be clear on this.
Now, our Thanksgiving promotion!
Please click on the paying accounts button if you are a paying account, and click on the trial accounts button if you are a trial member:
Thank you, and Have a wonderful Thanksgiving!
I would like to thank all followers for reading all our blogs, and following us so intensely.
Phoebe asked in the last blog if we could explain databases a little further, and next blog will be on databases, as per Phoebe's request. In regards to what Mark Brown asked in the last blog, whether he should use a HTML program or the Emailbrain editor. Well that really depends on what you would like to do. If your knowledge on HTML is very advanced, and you would like to make many different things and designs in the newsletter, then you are better off using Dreamwaver or Front Page. However, if you would like to use one of our templates and customize it, or start from scratch a basic newsletter, then it is easier to use our Editor. Mary, we are really glad that you like our blog, and facebook and twitter tips. In regards to your question, yes, there are better times during the week than others to send out your newsletters. I will make a blog very soon, solely on this topic, so stay tuned!
Now, today's topic will be in regards to testing the Links in your Email Marketing Campaigns.
I would like to advice you on something that occurs, that many of you do not realize.
Many times I have received in my personal email messages of Email marketing and when I open them, and click on one of its links, it does not open. Sometimes these links take me to an error called 404 or simply to a page that says that the link does not exist.
It is really a bad situation for the person who sent the email because many people will open that email, and the person/company who sent the email could lose credibility, and show that the company is not showing commitment towards their clients.
So as a conclusion, always make sure that your links work, and double check before sending. Always send a test send to someone else in your office, so they can test all the links as well.
When you verify that all the links are working, then you know for sure that you may send out your newsletters to your clients.
Have a wonderful weekend!
Kind regards to all our users and future users.
Today, I would like to start by informing you that I would like to receive suggestions from your side, from those subjects that you would like me to explain in a deeper manner, o simply general suggestions that you would like to do for us.
I look forward to your suggestions...
Now, jumping to today's topic: Sending your Newsletters on Time.
If your plan includes sending your newsletter every week, stick to such plan, and send your newsletter every week.
You should try to send your newsletter the same day of the week, at the same time.
If you promise a newsletter every week, your subscribers will be waiting for your newsletter every week. If you cannot keep this promise, this will reflect in how serious you take your business. So be responsible and show that you care about your customers, and about your company.
Have a wonderful day!
As always showing that we care about you...
The first surprise that we have is for those of you chirping on the Twitterverse. We are now offering support through Twitter, follow us for Email Marketing tips, Emailbrain promotions, send us an @Emailbrain_ message or DM and we will tweet you back with answers.
Oh! And for those of you who are not yet addicted to Twitter and/or are not following Emailbrain_ maybe 2000 free credits will motivate you. Don’t forget to let us know when you start following us; we are psyched to read your tweets! Username: Emailbrain_
And, the second surprise that we have for you is that we will be extending our BLOG Promotion until this coming Monday, November 16th 2009.
In case you forgot what our Blog Promotion was about for the Paying accounts, it is:
Simply, buy Extra Send Credits before Monday, November 16th, 2009 and receive an additional 25% of extra send credits at no cost.For example: If you buy 50,000 extra credits, we will give you 12,500 at no cost. And, even better, Buy 200,000 extra send credits or more , receive the following:
1. 25% additional credits at no cost.
2. A customized template(designed by one of our professional graphic designers)
And, if you are a trial account, the promotion is:Simply sign up before Monday, November 16th, 2009, to any of our plans, and we will give you an additional 25% of the monthly plan that you signed up, for the first month.
For example: If you register for a monthly plan of $19,95, which entitles you to receive 5,000 emails, then we will give you 6,250 emails for the first month.
I really hope you enjoy and take advantage of both surprises. Have a wonderful weekend!
Before I start to inform you about the promotion that we have created for all our blog followers, I would like to talk a little bit about a comment that Britney made last week. First of all Britney, thanks for your very important comment. It is very true that the best way to avoid spam complaints is to have the people on your list double opt-in, because they are receiving the message to their email, and from there, they are confirming that it is actually them, who signed up.
It has happened in the past that someone signs up a friend, and inputs in the subscription form the email address of a friend, or of the spouse, and when it reaches the recipient, that person obviously does not recognize the email, because it wasn't really them that signed up. At the end, this can be investigated, and we could find the IP address and time stamp of when the email address was added to the subscription form, and find out the truth, but if you wish to do the shortcut, and avoid the hassle, it is better to provide to your client the best method of subscribing to a list, which is to "Double Opt-in" as I said on the last blog, it might be more work for your clients, but it is well worth it.
Now, that this is clear, I will like to talk about today's promotion:
It was made for all of our Blog Followers. We really hope that you take advantage of it, and that you keep reading our blogs. We will keep doing promotions just for our blog readers, so stay tuned!
Remember that if you are a paying account, simply click on the "Paying Accounts- Click Here" button, and if you are a trial account, simply click on the "Trial Accounts-click here" button.