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September through November is typically one of the busiest times of the year for conferences and trade shows. If you are participating in a trade show this fall, here are some thoughts on improving the ROI of your program investment.
Measured simply on the cost to acquire leads, trade shows can be viewed as perhaps a company's most expensive marketing and sales activity. Maximizing this investment is key. By using Email marketing before, during and after a trade show - companies can substantially add to the overall return on their trade show investment.
Obviously, every trade show and company's needs surrounding a specific trade show will be unique, however, the following is a sample of a trade show program incorporating Email:
Good luck with your trade show activities and don't forget the golf club giveaways and margarita bar always a big success at trade shows.