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Books

Below you will find a selection of helpful books to learn more about effective campaigns, successful newsletters, one-to-one permission email marketing and more.

Email Marketing By the Numbers

Email Marketing By the Numbers

How to Use the World's Greatest Marketing Tool to Take Any Organization to the Next Level.

Praise for EMAIL MARKETING by the NUM8ERS
"At last-a book that marketers can use to gain real respect from CFOs and CEOs who care about the bottom line."

—Anne Holland, President, MarketingSherpa

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The Complete Guide to E-mail Marketing

The Complete Guide to E-mail Marketing

How to Create Successful, Spam-Free Campaigns to Reach Your Target Audience and Increase Sales

According to Jupiter Research, 93 percent of U.S. Internet users consider e-mail their top online activity. E-mail is a fast, inexpensive, and highly effective way to target and address your audience.


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Successful Email Marketing Strategies

Successful Email Marketing Strategies

Email marketing began as a serious marketing discipline in the late 1990s. Since then, there has been a major seismatic shift in the entire email marketing industry.

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Create Stunning HTML Email That Just Works

Create Stunning HTML Email That Just Works

Create Stunning HTML Email That Just Works is a step-by-step guide to creating beautiful HTML emails that consistently work.


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The Truth About Email Marketing

The Truth About Email Marketing

Praise for The Truth About Email Marketing

"It’s refreshing to see an author address specifics instead of gloss over generalities that can be boiled down to one sentence. Simms’ book debunks the top email marketing myths in a readable and logical fashion."

Tad Clarke , Editorial Director, MarketingSherpa Inc.

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Email Marketing for Complex Sales Cycles

Email Marketing for Complex Sales Cycles

The principles in Email Marketing For Complex Sales Cycles have helped thousands of business people and entrepreneurs increase sales and reduce stress and aggravation...Will you be the next one to benefit? Why not generate more sales, more quickly? "You're the one that can help me the best!" It's hard to convince prospects, but easier than you think to help them select you.


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Email Marketing: A guide to the Internet's most effective marketing tool

Email Marketing: A guide to the Internet's most effective marketing tool

The inherent power of email marketing is the permission the consumer has given you to communicate with them. Commercials are put on mute. Banner ads are closed or ignored. People are somewhat of a captive audience to radio advertising-if they're not listening to downloaded MP3s and podcasts.

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