Email Marketing Tips to Help You Improve Your CampaignIntroductionPermission based email marketing has a higher return on investment than unsolicited email, direct mail or traditional advertising and therefore, has revolutionized the way we do business. Backed by measurable results, studies show that email marketing is the marketing tool of choice for businesses looking to attract, retain and grow loyal customer bases. Businesses all around the world use email marketing to:
- Boost sales
- Generate leads
- Strengthen relationships
- Increase website traffic
- Build a Brand
As the popularity of permission based email marketing grows, so does the volume of email in every consumer inbox. Are you doing everything you can to make sure that your emails are the ones that get opened, read and responded to?
You know your business best, but here are several tips to maximize permission-based email marketing success.